Social Media Examiner

MARCH 21, 2024

Wondering how to successfully launch a new product? In this article, you'll discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products. Why Is a Product Marketing Strategy Important? Looking for a proven framework to model?

Product Marketing 141

Product Marketing Marketing Strategy Product Marketers 141

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.

Product 67

Product Price Marketers Marketing 67

Martech

MAY 14, 2025

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products. Processing.

Product 98

Product CMO Analytics Customer Journey 98

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. This explains why feature-stuffed products often lose to competitors with a clearer story. Most product marketers get this part wrong. It’s not the meaning.

Manufacturing 123

Manufacturing Price Product Marketing Product 123

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Experts have been discussing brand building as the future of B2B marketing for some time. It can be challenging.

Branding 109

Branding Education Thought Leadership User-Generated 109

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 104

eCommerce Shoppers Marketers Marketing 104

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Martech

FEBRUARY 12, 2025

Understand Understanding is the foundation of all marketing activities. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging.

Transform 128

Transform Logistics User-Generated Marketers 128

Lusha

DECEMBER 4, 2024

Join Product Marketing Director Asaf Shevach, Solutions Engineer Team Leader Daniel Turgeman, and Solutions Engineer Carolina Portela on Thursday, December 17, 2024, at 11:00 AM ET. Whether you’re automating workflows or refining your target markets, Lusha’s solutions are here to help you close deals and hit the ground running in 2025.

Product 52

Product CRM Transform Target Market 52

Lusha

DECEMBER 4, 2024

Join Product Marketing Director Asaf Shevach, Solutions Engineer Team Leader Daniel Turgeman, and Solutions Engineer Carolina Portela on Thursday, December 17, 2024, at 11:00 AM ET. Whether you’re automating workflows or refining your target markets, Lusha’s solutions are here to help you close deals and hit the ground running in 2025.

Product 59

Product CRM Transform Target Market 59

Buffer Marketing

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Product 131

Product User-Generated Management Communications 131

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 123

Product Manufacturing Price Marketers 123

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Their level of knowledge about a product.

Analytics 123

Analytics Marketing Mix Customer Journey Education 123

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 118

Analytics Product Automobile Customer Journey 118

Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. Microsoft then applies machine learning algorithms to create audiences founded on consumer product and brand preferences, purchase history, content preferences, and geographical location.

Advertisers 115

Advertisers Advertising Product Search Marketers 115

Welcome Software

MAY 7, 2025

Testers to our core, we’ve not only been developing these innovations, but testing them too—thanks to our very own marketing organization and select customers. Hint : Some seriously dramatic shifts in productivity , creativity , and performance. And the results and learnings? We just had to share.

Product 52

Product Transform User-Generated Market Research 52

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

Transform 127

Transform CRM Analytics User-Generated 127

Martech

NOVEMBER 22, 2024

For example, an upgrade program for software needs to involve the product and support managers. For example, billing matters go to accounts receivable, product inquiries to product marketing. Convene a cross-organizational team that represents every step of the journey. Compare notes and highlight the differences.

Customer 129

Customer Customer Journey Management Product 129

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. Get the daily newsletter search marketers rely on. The post 6 Microsoft Audience Ads product updates appeared first on Search Engine Land. Here’s a breakdown of the latest developments in Microsoft Audience Ads: 1. SUBSCRIBE See terms.

Product 104

Product Advertising Advertisers Promotion 104

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Drop offs in conversions from one stage to the next could indicate sales and marketing misalignment and/or inefficient processes.

Transform 130

Transform Customer Acquisition Finance Marketers 130

Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. Identify your product-channel fit.

Inbound Marketing 109

Inbound Marketing Logistics Price CMO 109

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 118

Customer Acquisition CRM Marketing Automation Platform Analytics 118

Martech

AUGUST 26, 2024

Dig deeper: 4 ways to achieve early wins with AI in marketing In other words, I still can’t evaluate Sora for myself. In addition, shy kids is a Toronto-based production company. InVideo AI: Simple and efficient video production InVideo AI provides pre-made templates and an AI-driven text-to-video feature. Processing.

Transform 127

Transform Influencer Marketing Product Product Marketing 127

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Is there a strategic approach, and how did you decide to start talking about the product and company on your own account? It’s casual, almost intentionally unedited, like Loom videos or walkthroughs of stuff we built or are working on in the product.

Shipping 117

Shipping Logistics Thought Leadership Product 117

Martech

NOVEMBER 1, 2024

integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive. Here are a few examples: Tomorrow.io

Key Performance Indicator 124

Key Performance Indicator Customer Acquisition PR Marketing Strategy 124

Martech

AUGUST 28, 2024

“Turning static documents into dynamic briefs is a huge value proposition,” Richard Whitehead, director of product marketing at Adobe, told us. “The reason we talk about it from a marketing lens is, number one, we’re Adobe. Adobe and marketing are synonymous.”

User-Generated 123

User-Generated Place Product Marketing Product 123

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Instead of drowning in production work, they rewrote the rules. Then, she brought in a designer who codes. That was it.

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. Pepsi’s logo has evolved over the years, but always maintained its core identity.

Transform 120

Transform Energy PR Customer loyalty 120

Search Engine Land

AUGUST 21, 2024

This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. The finding is based on seoClarity’s analysis of 36,000 keywords.

SEO 111

SEO Product Marketing Product Customer 111

Martech

JULY 31, 2024

Product direction. The report also points out that older companies have a harder time with these factors, largely from having more iterations or releases of their product or platform. Ease of doing business. Ease of use. Ease of set up. I would add to their list: Price/value. I would argue these are table stakes.

Customer 129

Customer Shipping Promotion Price 129

Martech

NOVEMBER 22, 2024

For example, an upgrade program for software needs to involve the product and support managers. For example, billing matters go to accounts receivable, product inquiries to product marketing. Convene a cross-organizational team that represents every step of the journey. Compare notes and highlight the differences.

Customer 115

Customer Customer Journey Management Product 115

Buffer Marketing

JULY 11, 2024

Note the excellent hook: Day 5 Share your top productivity hack for managing your time effectively. Here's a great example from Buffer's Senior Product Marketing Manager, Michael Eckstein : Day 13 Write about an accomplishment you're proud of (recent or from when you were 9) and what led to it.

Branding 125

Branding B2C Management Product 125

Martech

DECEMBER 26, 2024

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customer 127

Customer Direct Mail Transform Health 127

Hubspot Marketing

JUNE 26, 2023

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. I sat down with Mishra to discuss how AI will revolutionize every aspect of the product development process, and how startups and SMBs should prepare for it. Product-market fit predictions will be more accurate.

Product 109

Product Transform User-Generated Shipping 109

Martech

JUNE 12, 2025

Many have only worked in one or two areas of marketing, like demand gen or content, and lack the experience with brand, product marketing, operations, analytics and sales alignment needed to grow a company. Meanwhile, experienced marketing executives sit on the bench You know these seasoned marketing leaders.

CMO 65

CMO Marketers Marketing Health 65