Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Did prototypes for your newest product just show up at the warehouse? Smart, Kat!

Promotion 145

Promotion Product Branding Logistics 145

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits. Link directly to valuable resources or product pages. Provide specific, tangible offers like discounts or free shipping.

Non-Profit 113

Non-Profit User-Generated Shipping eCommerce 113

Martech

OCTOBER 24, 2024

Promotional SMS messages communicate a special offer or a new product to consumers. A customer expecting only service-related SMS messages (shipping updates, for example) doesn’t want to get a lot of texts about discounts on new purchases. Not getting express promotional SMS content opt-in.

Shipping 129

Shipping Communications Promotion Customer 129

Martech

JULY 31, 2024

After 50 regression analyses, they found six key factors have a meaningful correlation with net promoter score results, revealing what customers value most. Product direction. Large companies may lack the agility to easily “turn the container ship” to address emerging or embedded customer service concerns. Meets requirements.

Customer 128

Customer Shipping Promotion Price 128

Customers.ai

NOVEMBER 26, 2024

Perhaps a limited-time discount, a personalized product recommendation, or free shipping on their next order. Timing Based on Product Types Remember, timing is everything and that means the timing should be specific to the individual action. Example: Product: Holiday-themed coffee blends. Example: Product: Winter jackets.

Shipping 88

Shipping Shoppers eCommerce Customer loyalty 88

Sprout Social

SEPTEMBER 17, 2024

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Animalz blog

APRIL 24, 2025

You’ll learn how AI affects the customer journey, if it mentions your latest product features, and whether its up to date on your positioning. Potential causes to check for: They published an article comparing their products to competing brands. A particular subreddit praises their product.

Shipping 109

Shipping PR User-Generated SEO 109

Vertical Response

JANUARY 4, 2025

Minimal Holiday Promotion Although they had a variety of candle scents perfect for gift-giving, they lacked a strong seasonal email plan to drive holiday-specific sales. Personalized Emails : Each segment received emails highlighting different product lines or special offers. saw their open rate jump from 25% to 40%.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Marketing Insider Group

MAY 12, 2025

Try segmenting by: New vs. returning visitors: First-time users may need education or trust-building content, while returning visitors might respond better to limited-time offers or product reminders. Promotional offers: Compare 10% off versus Free shipping or limited-time deals to learn what motivates your target audience to act.

Advertising 103

Advertising Advertisers Real Estate Shipping 103

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 78

Gen Z Millennials Shipping User-Generated 78

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Product 126

Product Pharmaceutical Manufacturing Shipping 126

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

Product 112

Product Shipping Finance Price 112

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Shipping Shoppers 145

Set Up

OCTOBER 15, 2024

Rising Expectations: Consumers expect faster shipping, real-time support, and personalized experiences, which can strain resources, stretch the Brand’s staff thin, and cause disinterest when service is not immediate. Discount Dilemma: While promotions attract customers, excessive discounts can erode Brand value.

Transform 59

Transform Branding Shipping Customer loyalty 59

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

eCommerce 86

eCommerce Branding Retail Shipping 86

illumin

JUNE 12, 2025

It’s a little game of “matchmaking” if you will – your product or service may just be offering that perfect present for those who are actually searching for specific keywords on what they may get for Father’s Day. Use a countdown approach that highlights key shipping deadlines to create urgency.

Advertising 76

Advertising Advertisers Shoppers Shipping 76

Vertical Response

DECEMBER 21, 2024

Utilizing behavioral data to send tailored product recommendations based on browsing history soared engagement levels. Demographically tailored dynamic content shows different offers or products based on customer characteristics. Its about making each subscriber feel special and understood.

Email Marketing 115

Email Marketing Transform Marketers Marketing 115

Customers.ai

DECEMBER 3, 2024

Instead, let’s break your audience into three juicy, conversion-ready segments: Category 1: The Click-and-Bail Crowd These are the folks who browsed your site, clicked on a product (or maybe a few), and then peaced out before hitting “Buy Now.” Throw in an extra incentive, like free shipping or a limited-time discount, to sweeten the deal.

Shoppers 66

Shoppers Shipping Outbound Marketing Product 66

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. He’s a legitimate celebrity with his own influencer following, and they use his sporting background to help promote their healthy product range.

Gen Z 115

Gen Z Health Influencer Marketing Food 115

Customers.ai

JANUARY 6, 2025

A great ICP includes: Pain points : What challenges are they facing that your product solves? Cart Abandoners and Wishlist Creators Cart abandoners: Hit them with a friendly reminder email, throw in free shipping, or offer a time-sensitive discount. Location-Based Offers Use geolocation to tailor promotions. In colder regions?

Customer 92

Customer eCommerce CRM Shipping 92

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion 108

Promotion Real Estate Shipping Food 108

SmartBrief - Marketing

JANUARY 31, 2025

For example: On checkout pages , you’ll want to quickly offer a discount or free shipping since these people are primed to buy, and you want them to see the offer before they take action. So, if someone is getting ready to leave on a product page, you might want to offer a discount. Complete Your Purchase Today for Free Shipping!”

Shipping 62

Shipping Promotion Price Shoppers 62

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 115

Promotion Shoppers Advertising Advertisers 115

Sprout Social

JANUARY 27, 2025

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Jeff Bullas

JANUARY 17, 2023

The goal of website personalization is to improve the customer experience, helping them discover the products they’re interested in more quickly and easily. Cross-sell based on products added to cart. You can display country-specific messages about your shipping policies. What are the challenges of personalization?

eCommerce 290

eCommerce Shipping Email Marketing Education 290

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? Tailored Product Recommendations : Based on past purchases, suggest complementary products or upgrades. So, how do you strike that balance?

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

Neil Patel

MARCH 9, 2023

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.

Promotion 119

Promotion User-Generated Advertising Advertisers 119

Power Digital Marketing

APRIL 7, 2025

The apps unique ability to captivate audiences through short-form video content has changed how consumers discover, research, and ultimately purchase products. Heres how: Viral Discovery: TikToks algorithm curates highly engaging and personalized content, making it easy for beauty and CPG products to go viral.

Branding 52

Branding Shipping Shoppers Transform 52

Marketing Insider Group

JUNE 10, 2024

Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. Imagine product analytics as your business’s GPS.

Analytics 124

Analytics Product Transform Customer Journey 124

Hootsuite

JULY 21, 2022

It’s a good idea to calculate your marketing ROI based on your gross profit for your product or service, not your gross revenue. This number will include everything it costs to produce your products. Total revenue: Sales generated by your marketing campaign (such as product purchases). Total COGS: Cost of goods sold.

Promotion 126

Promotion Finance Analytics User-Generated 126

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. What problem do they have with [your industry/product]? Where do they live?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Also, if you have any special internet offers, promote them through in-store advertising and handing out promotional materials.

Shipping 143

Shipping Shoppers Retail Promotion 143