Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 105

Transform Customer Journey Analytics Entertainment 105

Martech

NOVEMBER 5, 2021

How to measure content marketing ROI and ROE. Why marketers should embrace product analytics. What are the benefits of customer data platforms? More from the MarTech Conference >> 2. Data-driven customer segmentation. CDPs take the guesswork out of audience building.

Customer 108

Customer Transform Analytics Customer Journey 108

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing 90

Content Marketing Non-Profit Marketing Marketers 90

Rock Content

FEBRUARY 26, 2024

Stanley didn’t just launch a product; they launched a palette that perfectly tapped into contemporary trends. It’s a saga of how short videos can orchestrate a cultural renaissance. Stanley’s ascent on platforms like TikTok is a testament to the power of authentic, user-generated content.

Gen Z 85

Gen Z User-Generated Transform Fashion 85

Martech

APRIL 26, 2022

Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything. What can you expect to spend on each? What variables come into play?

Whitepaper 89

Whitepaper Price Digital Marketing SEO 89

Marketing Insider Group

OCTOBER 28, 2020

As a mother and homeowner, Joy used this handy product herself to clean up after her kids. This allowed her to perfect the mop, understand its benefits, and sell the product to her audiences genuinely on a live QVC broadcast. The show has built a brand surrounding Truman’s life and makes millions off of the products used on set.

Marketing 145

Marketing Marketers Communications Marketing Plan 145

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Welcome Software

JULY 26, 2023

Built on the technology behind our Content Marketing Platform , Experiment Collaboration is designed to help teams manage their experiment ideation, planning, and hypothesis-creation process more effectively. You can easily drag the card to the next column and orchestrate your entire program from one place.

Place 52

Place Management Content Marketing Product 52

Welcome Software

JULY 26, 2023

Built on the technology behind our Content Marketing Platform , Experiment Collaboration is designed to help teams manage their experiment ideation, planning, and hypothesis-creation process more effectively. You can easily drag the card to the next column and orchestrate your entire program from one place.

Place 52

Place Management Content Marketing Product 52

Welcome Software

MARCH 22, 2022

Optimizely (Welcome) Named a Leader in 2022 Gartner® Magic Quadrant for Content Marketing Platforms. By uniquely connecting the ideation and creation of content with the continuous optimization of how it’s delivered, the platform seamlessly merges creativity and science,” said Alex Atzberger, CEO of Optimizely. About Welcome.

Transform 52

Transform B2C User-Generated Communications 52

Welcome Software

NOVEMBER 30, 2022

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.

Product 40

Product Manufacturing Succession Management Management 40

Welcome Software

NOVEMBER 30, 2022

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column. Optimizely Content Management System.

Product 40

Product Manufacturing Succession Management Management 40

Hubspot Marketing

JANUARY 4, 2021

There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. If they do that?

Market Trends 145

Market Trends Transform CMO Marketing 145

Set Up

FEBRUARY 6, 2024

I’ve seen this begin to shift in the decade I’ve spent in this industry in a few key ways: Influencer and User-Generated Content : Leveraging influencers and user-generated content (UGC) has become more norm in this space. Here’s an example I personally orchestrated on with a top tech influencer.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Welcome Software

JANUARY 11, 2024

The technology space is pretty obsessed with preventing code defects from getting to production. We take great pains to make sure that a mistake doesn't make it from the developer's fingertips all the way through to the product system. All of this is in search of one goal: prevent bad code from reaching production.

Energy 40

Energy Market Segmentation Management Product 40

Search Engine Land

DECEMBER 6, 2023

By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. When an SEO professional optimizes the content to integrate keywords, this is cross-functional. This lead could be an SEO product manager.

PR 110

PR SEO Transform Customer Journey 110

Welcome Software

JANUARY 11, 2024

The technology space is pretty obsessed with preventing code defects from getting to production. We take great pains to make sure that a mistake doesn't make it from the developer's fingertips all the way through to the product system. All of this is in search of one goal: prevent bad code from reaching production.

Energy 40

Energy Market Segmentation Management Product 40

Welcome Software

OCTOBER 4, 2022

As digital experiences have become essential portals to products (and popular products themselves), customers demand increasingly intricate and personalized online encounters. Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Welcome Software

OCTOBER 4, 2022

As digital experiences have become essential portals to products (and popular products themselves), customers demand increasingly intricate and personalized online encounters. Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Martech

JULY 6, 2022

It’s only natural to lead with your “best foot forward,” and the same can be said for martech vendors who are understandably trying to drive adoption of their products. Marketers need to trial and experiment with different mixes of tools to find the right combination to help them drive value for their target market.”

Direct Mail 94

Direct Mail Law Analytics CRM 94

Litmus

JUNE 1, 2021

To help organizations understand the best ways to put agility first in 2021, I turned to my industry colleagues to discuss what marketers should prioritize and the role they see agility playing. Marketers across the globe want to remain in control of their brand’s messaging and positioning while being prepared for all potential roadblocks.

Marketing Mix 61

Marketing Mix Direct Mail CMO Marketing Automation Platform 61

OnDemand CMO

DECEMBER 15, 2022

Recently, my agency did an industry survey asking people we knew—specifically those responsible for marketing—to tell us what was of greatest concern for them in the upcoming year. The top three concerns were email marketing, website marketing, and content marketing, followed closely by thought leadership.

Transform 52

Transform Marketing Marketers Communications 52

Chief Martec

JUNE 19, 2023

This might be data , for instance, if you want to analyze products (one dataset) that have been sold to customers (another dataset). No-code products even more so. This gave non-technical marketers tremendous freedom to quickly, easily, cheaply publish great-looking landing pages and microsites, with low-risk of technical error.

Shipping 68

Shipping User-Generated CRM Customer 68

Marketing Insider Group

JUNE 13, 2015

Enterprises must orchestrate ways to trigger a story in their customers’ minds. So, they must orchestrate ways to trigger a story in their customers’ minds. Marketing can comply with the corporate branding policies of the product detail page. And it all starts with story prep. Business storytellers prepare.

PR 78

PR Communications Advertising Advertisers 78

Marketing Insider Group

MARCH 13, 2023

Standard CRMs and ERPs Aren’t Up to the Job Brick-and-mortar retailers often see CRMs and ERPs as low-cost, out-of-the-box alternatives to specialized tools designed for in-person marketing automation. But these solutions — such as Salesforce and alternatives like HubSpot and ActiveCampaign — have limitations.

Retail 59

Retail Transform Shipping Digital Marketing 59

Martech

AUGUST 24, 2021

When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.

Shipping 86

Shipping Logistics B2C Health 86

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Content Production ?. It accelerates speed-to-market at scale ?while Who was targeted? Titles: Director & above?

Transform 52

Transform Marketing Marketers CMO 52

Adobe Experience Cloud Blog

APRIL 25, 2018

Sales and marketing must reach an understanding—set boundaries on how much will each team engage the prospect, and make sure that each piece of content marketing sends fits into the context that sales has worked hard to create.

Health 134

Health Thought Leadership Marketing Marketers 134

Digital Marketer

JUNE 13, 2022

As such, if your company uses a particular tune as part of a marketing strategy for branding, you’re in luck if that tune has either no sentimental value to anyone or positive association for many. Music is composed and orchestrated to provide that unique sound environment in which you want to invite and nurture your client.

Branding 86

Branding Energy Food Shoppers 86

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

NOVEMBER 21, 2023

Time was when the marketing department would create content on their own software, and until the copy was used in ads, on the website, and for general marketing efforts, no one else would see that content or be able to use it. It could be part of a user manual, a social media ad, or a marketing brochure.

Transform 52

Transform Marketing Marketers Price 52

Traackr

JULY 15, 2015

According to a recent study by HubSpot and Smart Insights , most marketers are aware of the value of content marketing and are dabbling in it already, however, more than half (55%) said that their biggest challenge was defining the right content and identifying the right influencers to build and grow their audience.

Influencer Marketing 45

Influencer Marketing B2C eBook Marketing 45

Traackr

JULY 15, 2015

According to a recent study by HubSpot and Smart Insights , most marketers are aware of the value of content marketing and are dabbling in it already, however, more than half (55%) said that their biggest challenge was defining the right content and identifying the right influencers to build and grow their audience.

Influencer Marketing 40

Influencer Marketing B2C eBook Marketing 40

Marketing Insider Group

AUGUST 11, 2015

Now, the B2B marketing team of tomorrow is a customer experience conductor, orchestrating the various touchpoints that comprise the modern buyers journey. In addition to this shift in responsibility, marketers must fight for eyeballs in a content marketing environment that gets more cluttered every day.

CMO 86

CMO Marketing Marketers Management 86

Digital Marketer

MAY 19, 2023

In a realm where constant growth is king, a 5% dip in eyeballs looking at products is no laughing matter. A revolution, if you will, where we shift from the creator dictating the content narrative to the user wielding the power. The current model of content production is like putting the cart before the horse. The result?

User-Generated 74

User-Generated Marketing Marketers Transform 74

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Our competitors, like many, often spread FUD (fear, uncertainty, doubt) about our product. And it appears we are not alone. A thick skin.

Inbound Marketing 109

Inbound Marketing Management Whitepaper Energy 109

Duct Tape Marketing

SEPTEMBER 14, 2017

How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat written by Guest Post read more at Duct Tape Marketing. Some products or services need more than just a fancy landing page to get people to sign on the dotted line. Do you have such a product or service? What’s the Catch? A Ladder versus a Hamster Wheel.

Energy 48

Energy Education Promotion Product 48