Trade Press Services Newsletter

JULY 11, 2024

Think of influencers as partners rather than merely promoters. Clearly define parameters for the relationship including frequency of posting, styles of content, and other factors that will ensure a successful working relationship. Foster authentic relationships. Get creative with content.

Influencer Marketing 232

Influencer Marketing Thought Leadership B2C Transform 232

Martech

DECEMBER 5, 2024

It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. Promotional emails sent to unengaged customers. These customers were no longer interested in the company’s promotions. As a result, they were effectively blocked from reaching most of their customers.

User-Generated 122

User-Generated Promotion Customer Journey Email Marketing 122

SMEI

NOVEMBER 21, 2024

Register for the SMEI Bluesky Starter Pack and Get Promoted! Register for SMEI's Bluesky Social Starter Pack Promotion Complete and submit this form. As a decentralized network focused on transparency and user control, Bluesky offers unique opportunities for sales and marketing professionals to stand out.

Transform 149

Transform Marketing Marketers Promotion 149

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

Email Marketing 118

Email Marketing Copywriting User-Generated Promotion 118

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Nailed place and promotion. Killer product , price , and promotion. What are the 4 Ps of marketing?

Price 115

Price Real Estate Promotion Food 115

Trade Press Services Newsletter

MAY 1, 2025

Promote Treat your website relaunch like the major initiative it is. Post-launch, continue monitoring user behavior through analytics and collect input to refine and optimize over time. Not every suggestion requires action, but patterns will point to the areas that matter most.

User-Generated 207

User-Generated Analytics SEO Promotion 207

Hubspot Marketing

JULY 23, 2024

Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment. They created 90 different promotional messages, including creative copy like: The Colonel has never been so generous, chips for a dollar. KFC was limiting the promotion. Create scarcity. It read: "Chips for $1.

Promotion 131

Promotion User-Generated Advertising Advertisers 131

SocialPilot

DECEMBER 23, 2024

ChatGPT Prompts for Boosting Promotions and Sales 31. Craft a post promoting a special offer on [product/service], available for a limited time. Craft a post that ties in a current event or season with a special promotion. Design a social media post to promote our upcoming webinar on [subject].

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Calvyn Lee Blog

NOVEMBER 14, 2024

Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 112

Advertising Advertisers Promotion Entertainment 112

Sprout Social

JUNE 26, 2025

money or free products or services) to promote brands must clearly communicate this business relationship to their audience. The most common methods are to include hashtags such as #ad in the caption or use native social toggles like Branded Content, Paid Partnership or Paid Promotion. As a result, influencers who accept payment (i.e.

Influencer Marketing 105

Influencer Marketing Gen Z Affiliate Marketing Fashion 105

Martech

JANUARY 10, 2025

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Loyalty promotion creation. Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts.

Retail 127

Retail Shoppers Shipping Promotion 127

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. We did not see the same detrimental results in the prospect version of the newsletter, where we led with non-promotional content and placed the partnership piece further down.

Whitepaper 117

Whitepaper Promotion Email Marketing Education 117

Sprout Social

JUNE 11, 2025

These are some of the most popular types of UK influencer marketing campaigns: Affiliate marketing : A brand partnership where influencers earn affiliate commissions from promoting your products or services through their content. These can be useful for building your reach and for growing relationships with multiple influencers.

Influencer Marketing 104

Influencer Marketing Gen Z Food Health 104

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. Amplifying Blog Reach Through Promotion Creating strong content is only part of the equation. Promoting blogs on social media, email campaigns, or partnerships increases their reach.

Inbound Marketing 117

Inbound Marketing Whitepaper Education User-Generated 117

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.

Transform 243

Transform Thought Leadership Communications New Technology 243

Hubspot Marketing

JUNE 16, 2025

Promote a landing page during talks, before the newsletter even exists. Cross-promote through real relationships. Not to squeeze more promotion out of them, but because I genuinely liked their work. And now, I have active, trusted users helping promote the newsletter in a channel where self-promotion is usually a non-starter.

Thought Leadership 98

Thought Leadership Promotion User-Generated Branding 98

Martech

MARCH 28, 2025

Brands in our client portfolio saw almost all of their messages (aside from truly transactional ones) filtered into the Promotions tab. The net impact of all this: More barriers to seeing the emails (since users must now navigate to the Promotions tab). Replacing preview text with an Apple Intelligence summary in the All Mail tab.

Promotion 130

Promotion Email Marketing Analytics Branding 130

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar.

Email Marketing 135

Email Marketing Marketing Marketers Promotion 135

Martech

SEPTEMBER 24, 2024

When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. I don’t mean you should focus only on those at the expense of your promotional emails. If not, you have work to do.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Martech

OCTOBER 24, 2024

Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. Sending general promotional content at high volumes. Other common deliverability errors include: Setting up the wrong number type for their usage need.

Shipping 127

Shipping Communications Promotion Customer 127

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Yes, you’re a brand, and you’ll want to post some promotional content. In fact, posting too much promotional content is one of the top ways to lose followers on social media. The question?

Branding 123

Branding Customer loyalty User-Generated Promotion 123

The Drum

JUNE 10, 2025

Talon.One’s Incentivize 2025 has wrapped in Berlin, bringing together the top thinkers in loyalty and promotions. For the second year running, leading incentives software company Talon.One has hosted the world’s top loyalty and promotions thinkers for a summit in Berlin. Here, The Drum’s top lessons of the show. Read more here

Promotion 115

Promotion 115

Marketing Insider Group

FEBRUARY 3, 2025

Image source Promote Content Effectively A blog’s success depends on how well it reaches its audience. Tailor promotions to match the preferences of your audience and the platforms you use. Promotions also involve repurposing content for different formats. A sense of community also drives organic sharing.

Thought Leadership 102

Thought Leadership Promotion Analytics User-Generated 102

SmartBrief - Marketing

AUGUST 23, 2024

Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage. The market is also witnessing the emergence of specialized apps and wearables that are opening up new avenues for managing symptoms, promoting holistic health and providing much-needed support.

Health 115

Health Millennials Transform Retail 115

SocialPilot

OCTOBER 20, 2024

Over 200 million businesses are promoting their products and services on Instagram. From eco-friendly practices to promoting green products. They frequently showcase their BTS in their coffee-making process and launch-time promotional offers. For example, Starbucks uses Instagram to create unique content.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

FEBRUARY 6, 2025

Promote cross-team collaboration for better customer insights Encourage collaboration across teams to define which data fields should come from each data source, enhancing customer experience and improving marketing processes. Dig deeper: How to promote data literacy in your marketing team Email: Business email address Sign me up!

Marketing 119

Marketing Marketers Promotion Customer 119

Backlinko

OCTOBER 23, 2024

Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives. You need to promote it effectively, too. And your site protects user privacy.

Marketing Strategy 119

Marketing Strategy Content Marketing eBook Marketing 119

Scoop.it!

OCTOBER 2, 2024

They create and share content featuring your brand, leveraging their credibility and reach to promote your products or services. Promote this hashtag across all your marketing channels, including social media, email newsletters, and your website. Start by designing a unique, memorable hashtag related to your brand or campaign theme.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Sprout Social

SEPTEMBER 26, 2024

Take advantage of your Instagram Stories Speaking of Stories, make sure to use them to promote your latest posts. Promote across networks It goes without saying that the audience for your Facebook Page might not be the same as the audience on your Instagram account.

User-Generated 120

User-Generated Food Analytics Promotion 120

Marketing Insider Group

MAY 28, 2025

These decals are affordable and quick to install, making them a superb choice for highlighting promotions, sales, or essential store information. Regularly post engaging content showcasing your in-store experience, special promotions, and customer testimonials. Promote these exclusives via email, social media, and signage.

Retail 102

Retail Shoppers Promotion Place 102

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketing 127

Hubspot Marketing

JANUARY 3, 2025

And sure, Im paying a little bit of API fees every time someone uses the tool, but Im already seeing signups from it for free (and with zero promotion!). Like the meme PNG creator, Im already seeing signups from this free tool using just straight SEO no promotion required. Source Heres another personal example. One feature is enough.

Finance 123

Finance Marketing Marketers Promotion 123

Martech

NOVEMBER 20, 2024

For instance, they can deploy dynamic email journeys for a campaign that automatically adjusts based on customer interactions, promoting tailored content and offers without requiring manual intervention. With A/B/n testing running in the background, each journey continually refines itself to maximize relevance and impact.

Customer 127

Customer Transform Customer loyalty Marketing 127

Martech

DECEMBER 3, 2024

Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. Another thing to watch closely is that it appears that promotions — and holiday sales success — are moving earlier in a substantial way.

Shoppers 119

Shoppers eCommerce Retail Health 119

Martech

JANUARY 22, 2025

But SoLoMo has become the backbone of modern event promotion. After heavily emphasizing this mobile-first promotion, they focused on the local audience, using geo-fenced ads and email blasts targeting event attendees and the surrounding area. Design promotions that build on the event experience. Another marketing acronym?”

Event Marketing 112

Event Marketing Finance Customer loyalty Marketing 112

Martech

NOVEMBER 14, 2024

Clear disclosures: Companies must inform consumers about the end of free trials or promotional offers and obtain explicit consent before charging for renewals. Promote shared understanding : Create tools that encourage balanced perspectives and meaningful discussions, fostering social cohesion.

Customer 122

Customer User-Generated Marketing Marketers 122