Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. But retail media’s shift is not just about new formats — it’s about new value.

Retail

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. Retail media networks are on pace to account for 21.8%

Retail

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail

SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries.

Retail

Martech

DECEMBER 3, 2024

Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.” Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. GenAI agents.

Shoppers

Set Up

AUGUST 5, 2025

Kaylin Staub Chief Marketing Officer at SupplyHouse Retail marketing is entering a new era where value, trust, and operational excellence matter more than volume, visibility, and trend-chasing. The retailers who get this right won't just keep up—they'll lead. Retail marketers are shaping change.

Retail

Martech

AUGUST 5, 2025

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. Dig deeper: Retail media networks: What you need to know What could RMNs look like in the future? Email: See terms. appeared first on MarTech.

Retail

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.”

eCommerce

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7 Lets break down the concept, how it works, and why its important. What is footfall attribution?

Retail

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail

ConsumerTalk

JULY 8, 2025

This article explores various promotional strategies that can enhance consumer loyalty, including social games, loyalty sweepstakes, coupon stacking, and targeted retargeting through email and SMS. Engaging Consumers Effectively Incentives That Attract Promotions play a significant role in attracting new customers and retaining existing ones.

Promotion

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Sephora French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements.

Gen Z

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Nailed place and promotion. Killer product , price , and promotion. What are the 4 Ps of marketing?

Price

Martech

JANUARY 10, 2025

Instead, these are five categories of subject lines that come from everyday retail brands. Fake abandonment email: Swimsuits for All (via eDatasource) Subject line : “RE: Your pending order” This email commits dual sins: It’s a promotional email disguised as a reply email. None of these fall into that category.

Copywriting

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions. Push notifications arrive precisely, promoting relevant products at just the right moment.

Shoppers

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. She answers questions in real-time as thousands of viewers watch.

Branding

Use Insider

AUGUST 6, 2025

The figure underscores how important it’s become for retailers to embrace an omnichannel approach. It also reveals that the rules of retail are being rewritten, especially within physical stores. Unify your touchpoints with Insider Watch our Interactive Demo What is an omnichannel retail software?

Retail

Martech

NOVEMBER 20, 2024

For instance, they can deploy dynamic email journeys for a campaign that automatically adjusts based on customer interactions, promoting tailored content and offers without requiring manual intervention. With A/B/n testing running in the background, each journey continually refines itself to maximize relevance and impact.

Customer

Use Insider

NOVEMBER 18, 2024

On November 7th, I attended the Women in Retail Leadership Circle On the Road event in San Francisco. This event was created to inspire connections and unite women leaders who are driving the future of retail. Attending the Women in Retail Leadership Circle event in San Francisco highlighted just how crucial these trends have become.

Retail

Martech

OCTOBER 3, 2024

In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. How can you foster those connections?

Customer

Martech

DECEMBER 9, 2024

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. The brand wants to boost holiday sales with better video assets. How will this boost sales?

User-Generated

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Customer Acquisition

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Lack of transparency: Similar to how Honey prioritized retailer-preferred discounts without disclosing them, AI tools rarely explain how they weigh outcomes.

Retail

Martech

JULY 17, 2024

This can produce both distinctively personal one-to-one retail interactions and attention-grabbing one-to-many experiences. Raincoat ads can be displayed at bus stops during a rainy day, or restaurant promotions can appear near office areas at lunchtime. A basic pong-like game tapped into nostalgia trends on an unprecedented scale.

Advertisers

Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Retailer Temu recently launched an affiliate influencer program. Creators can also easily find products and brands to promote. Plus, youre not limited to social media.

Influencer Marketing

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. Note that nothing about this section is political, and I do not recommend promoting politics with your messaging. Social media day and time promotions to block competitors and lock in the space.

SEO

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing

Martech

DECEMBER 2, 2024

Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains.

User-Generated

Marketing Insider Group

JANUARY 20, 2025

Whether you need thought leadership pieces, how-to guides, or promotional blogs, theyve got you covered. A retail business might hire an agency to help their site rank higher for eco-friendly home products in Tampa. Image source 1.

Thought Leadership

Martech

AUGUST 29, 2024

Garf is VP and GM of retail and consumer goods at Salesforce. Use AI to power product recommendations and tailored promotions. “Cyber Week itself has the potential to be a really big week,” said Caila Schwartz, director of consumer insights and strategy, retail and consumer goods. That makes sense.

Shoppers