illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries.

Retail 116

Retail Advertising Advertisers Branding 116

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.”

eCommerce 125

eCommerce Retail Shoppers Health 125

Martech

DECEMBER 3, 2024

Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.” Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. GenAI agents.

Shoppers 121

Shoppers eCommerce Retail Health 121

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail 71

Retail Customer Shoppers Advertising 71

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Advertising Advertisers Key Performance Indicator 52

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail 52

Retail Transform Shoppers Advertising 52

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. She answers questions in real-time as thousands of viewers watch.

Branding 125

Branding Gen Z Energy Shoppers 125

Use Insider

NOVEMBER 18, 2024

On November 7th, I attended the Women in Retail Leadership Circle On the Road event in San Francisco. This event was created to inspire connections and unite women leaders who are driving the future of retail. Attending the Women in Retail Leadership Circle event in San Francisco highlighted just how crucial these trends have become.

Retail 59

Retail Transform Customer User-Generated 59

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7 Lets break down the concept, how it works, and why its important. What is footfall attribution?

Retail 95

Retail Transform Analytics Promotion 95

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Lack of transparency: Similar to how Honey prioritized retailer-preferred discounts without disclosing them, AI tools rarely explain how they weigh outcomes.

Retail 119

Retail Energy Health Promotion 119

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Global Promotion Management and Referral Marketing. New for retail mechandisers and shoppers. In your inbox.

Retail 116

Retail Shoppers Customer Acquisition eCommerce 116

Martech

JANUARY 10, 2025

Instead, these are five categories of subject lines that come from everyday retail brands. Fake abandonment email: Swimsuits for All (via eDatasource) Subject line : “RE: Your pending order” This email commits dual sins: It’s a promotional email disguised as a reply email. None of these fall into that category.

Copywriting 134

Copywriting Law Shipping Fashion 134

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Customer Acquisition 112

Customer Acquisition Customer Food CRM 112

Martech

NOVEMBER 20, 2024

For instance, they can deploy dynamic email journeys for a campaign that automatically adjusts based on customer interactions, promoting tailored content and offers without requiring manual intervention. With A/B/n testing running in the background, each journey continually refines itself to maximize relevance and impact.

Customer 129

Customer Transform Customer loyalty Marketers 129

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Sephora French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements.

Gen Z 134

Gen Z Branding Retail Content Placement 134

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 123

Retail Customer Shoppers eCommerce 123

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. Note that nothing about this section is political, and I do not recommend promoting politics with your messaging. Social media day and time promotions to block competitors and lock in the space.

SEO 98

SEO Shipping Retail PR 98

Martech

OCTOBER 12, 2023

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. In the U.S.,

Retail 119

Retail Shoppers eCommerce Manufacturing 119

illumin

OCTOBER 31, 2024

Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas. With retail on the rise this year, advertisers should take note and take advantage of audiences ready and willing to spend on some spooky fun. Halloween 2024 brought an incredible ad lineup from some of the biggest brands.

Retail 105

Retail Entertainment Advertising Advertisers 105

Martech

JULY 17, 2024

This can produce both distinctively personal one-to-one retail interactions and attention-grabbing one-to-many experiences. Raincoat ads can be displayed at bus stops during a rainy day, or restaurant promotions can appear near office areas at lunchtime. A basic pong-like game tapped into nostalgia trends on an unprecedented scale.

Advertising 120

Advertising Advertisers Retail Marketers 120

Martech

MAY 5, 2025

Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Educate consumers : Provide valuable content that helps consumers navigate their purchasing decisions.

Customer loyalty 115

Customer loyalty Marketers Marketing Price 115

Hubspot Marketing

AUGUST 19, 2022

With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all. Post regularly.

Promotion 145

Promotion Fashion Analytics Retail 145

Martech

DECEMBER 9, 2024

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. The brand wants to boost holiday sales with better video assets. How will this boost sales?

User-Generated 112

User-Generated Retail Video Marketing Management 112

illumin

MAY 15, 2025

The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

AWeber

MAY 18, 2025

Transactional emails (like password resets) can have much higher open rates, sometimes exceeding 40%, while promotional campaigns might be a bit lower. For example,open rates in niche industries like hobbies and arts can be as high as 27%, while technology or retail often average closer to 18%. The type of email matters.

Non-Profit 81

Non-Profit Retail Email Marketing Promotion 81

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

DECEMBER 2, 2024

Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains.

User-Generated 119

User-Generated Retail Marketers Marketing 119

Hubspot Marketing

OCTOBER 29, 2024

The goods are then sold to consumers at retail price for a profit. Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. Think of them as retail platforms designed just for businesses rather than consumers. I personally love its branding and messaging.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Martech

OCTOBER 3, 2024

In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. How can you foster those connections?

Customer 137

Customer Branding Customer loyalty Transform 137

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116

Retail Customer Shoppers eCommerce 116

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Nailed place and promotion. Killer product , price , and promotion. What are the 4 Ps of marketing?

Price 111

Price Real Estate Promotion Food 111

SmartBrief - Marketing

OCTOBER 21, 2024

Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Event marketing is about getting people to attend and promoting your brand, product, or service. Perhaps do a combined promotion with the local café or restaurant.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Marketing Insider Group

JANUARY 20, 2025

Whether you need thought leadership pieces, how-to guides, or promotional blogs, theyve got you covered. A retail business might hire an agency to help their site rank higher for eco-friendly home products in Tampa. Image source 1.

Thought Leadership 103

Thought Leadership Retail Fashion SEO 103