Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. First things first: you need to figure out what you want out of social media at large. The end-result is squeezing way more out of your social spending.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketing 112

Martech

DECEMBER 18, 2024

What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Also, 23% engage with ad-based games or quizzes promoted by the brand. This is the key component in shoppable interactive TV ads. According to the study, 30% of consumers report using a QR code in a TV ad to learn about a product.

Gen Z 104

Gen Z Shoppers eCommerce Advertisers 104

Hubspot Marketing

NOVEMBER 5, 2019

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. When it comes to marketing your product, you have many different options on Facebook. Free Promotion. Paid Promotion. Here are a few examples. Facebook Ads has a solid track record.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Set up a shop to tap into this lucrative market. Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% spend $200+), and 37.3%

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Hubspot Marketing

NOVEMBER 4, 2024

Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. Knowing this, you absolutely want to collaborate with influencers your audience loves to promote and tag your products in their content.

Product 110

Product User-Generated eCommerce Shipping 110

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. online shoppers.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Teams that rely on multiple marketing platforms and need clean, organized data for precise targeting. Let’s look at an example. Bottom line?

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Neil Patel

NOVEMBER 16, 2021

Today, we will discuss what makes the Automotive Inventory Ad such a powerful dealership marketing tool and how you can implement one properly. Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. You only need to set up your campaign once to promote your entire automotive inventory.

Shoppers 133

Shoppers Key Performance Indicator Promotion Analytics 133

Buffer Marketing

DECEMBER 16, 2024

This unique feature can help drive traffic back to your site, get newsletter signups, land bookings, and promote your offerings while sharing valuable content from around the web. You can even create checkout, cart, and discount links to streamline shoppers' path-to-purchase. It can contain a button, form, image, or text.

Price 111

Price User-Generated Analytics Shoppers 111

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? A survey of U.S.

Shoppers 124

Shoppers eCommerce Shipping Retail 124

Vertical Response

JULY 7, 2024

Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern social media marketing.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

AUGUST 15, 2022

Suburban shoppers and tourists would flock to the city before the infamous Army-Navy football game. During this time, sales were attributed to 47 million unique shoppers who made a purchase from a Shopify merchant. Take a look below at these 19 fool-proof Black Friday marketing strategies. Later, retailers adopted Black Friday.

Marketing Strategy 114

Marketing Strategy Shoppers eCommerce Retail 114

Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Martech

DECEMBER 28, 2021

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”.

Retail 139

Retail Shoppers Manufacturing eCommerce 139

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. Let’s look at a social media landing page examples from Skullcandy.

Shoppers 145

Shoppers eCommerce Promotion Shipping 145

Unbounce

JUNE 28, 2022

They’re making a purchase from your post right then and there in their favorite social media app. What is social commerce (and why is it different from ecommerce)? People sometimes get ecommerce and social commerce mixed up because both are related to social media marketing. Source: Target/Instagram.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Simply put, social media engagement measures the number of likes, shares, and comments that your social updates receive. As a social media marketer, I believe that engagement should be the #1 focus-area, for many reasons. How far does your content really go in terms of viewership? Conversions.

Social Media Marketing 134

Social Media Marketing Thought Leadership Shoppers Marketing 134

Neil Patel

APRIL 1, 2021

Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use. 14 Steps for E-Commerce Companies to Find Success Using Social Media. Create a Social Media Strategy for Your E-Commerce Company. Ensure Easy Website Navigation.

Shoppers 145

Shoppers User-Generated Social Media Marketing Advertisers 145

Hootsuite

NOVEMBER 17, 2020

With Live Shopping on Instagram you can: Educate your audience : Share recommendations and reviews, do product demos, and answer questions to help shoppers build confidence that this is the right product for them. A Live broadcast is a great opportunity to cross-promote with other Instagram influencers, brands, or creators.

eCommerce 144

eCommerce Shoppers Social Media Marketing Education 144

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Per Deloitte, 57% of Gen Z social media users list TikTok as one of their favourite social media platforms.

Gen Z 66

Gen Z Transform Fashion Food 66

Sprout Social

MAY 14, 2025

According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers.

Gen Z 66

Gen Z Millennials User-Generated Entertainment 66

Sprout Social

MAY 16, 2022

When you have a sale, email newsletter and new blog post to promote, which link do you put in your Instagram bio when you can only choose one? This is the riddle every social media manager faces. With 70% of shoppers going to Instagram for their next purchase, it pays to make your profile a clear step in the buying journey.

Branding 122

Branding Shoppers Retail Social Media Marketing 122

Martech

NOVEMBER 11, 2022

Have you seen a sponsored Instagram reel promoting a specific brand of tomato sauce or outdoor gear? Then you’ve seen social media marketing. One trend we’re seeing is the continued rise of influencer marketing , where brands use individuals with large social media followings to promote their products.

B2C 121

B2C eCommerce Retail Shoppers 121

Martech

JULY 26, 2022

A successful holiday marketing strategy should include multiple activations and begin months in advance. Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest.

Shoppers 108

Shoppers Retail Digital Marketing Promotion 108

Hubspot Marketing

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all. Some companies serve individual shoppers, while others cater to companies and organizations. B2B Content Marketing. B2B Social Media Marketing.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Hootsuite

JULY 27, 2022

The pandemic has turned everyone into a digital native and increased social media usage across every age group—including for shopping purposes—creating the perfect tailwinds for social commerce to accelerate in the post-pandemic economy. Social platforms were once seen only as promotional tools. See it in action.

Customer 144

Customer Gen Z Transform Retail 144

Hootsuite

MARCH 2, 2023

Automated DMs are pre-set responses sent to people who direct message you on social media. Whether it’s for frequently asked questions , shipping information, promotional offers, or your extended family asking when you’ll get married. Newsletters are a cost-effective way to gain leads and promote your business.

Analytics 145

Analytics Shoppers Shipping Communications 145

Hubspot Marketing

JANUARY 13, 2017

Check it out below on Instagram: According to a survey from Aimia , 56% of consumers said they followed brands on social media to browse products for sale, and 31% of online shoppers say they’re using social media specifically to look for new items to purchase. Product demonstration videos on social media.

Millennials 145

Millennials eCommerce Shoppers Advertisers 145

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Shoppers Shipping 145

Neil Patel

OCTOBER 9, 2020

Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever.

User-Generated 145

User-Generated eCommerce Promotion Shoppers 145

Hootsuite

JUNE 20, 2022

Cross-promote your Facebook Profile. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. Promote your best organic social content.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Backlinko

JUNE 4, 2024

In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. It can help you connect with customers while promoting your products. When Munchkin found that shoppers were struggling to find what they needed quickly, the brand focused on revamping its main navigation.

eCommerce 111

eCommerce Shoppers User-Generated Marketing 111

Businesses Grow

JANUARY 17, 2024

” So … I’m not a shopper. But I do love studying the marketing behind shopping trends, and there is something going on right now that is blowing my mind. Low prices have always had a place in the value shopper’s heart, but there is something more going on here. Again … what?

eCommerce 117

eCommerce Fashion Shoppers Retail 117

Sprout Social

NOVEMBER 28, 2016

Switching from promotional to conversational to support can be tricky to maintain, especially during busier times. Social media is much more than a source of entertainment for most users–it’s a lifeline. Almost three-quarters of shoppers rely on social media to get more information about the products they want to buy.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Social media for retail: How to create a compelling customer journey. Even coffee brands are in on the action.

Retail 126

Retail Customer Customer Journey Promotion 126

Hootsuite

APRIL 13, 2020

With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. Instagram ads are posts or Stories that a business pays to promote to users’ Instagram feeds. Instagram Shopping ads take shoppers directly to a product description page within the Instagram app.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Orbit Media Studios

MARCH 14, 2023

Social media management is hard work. Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” What social media channel is bringing visitors to the site? So tag the links in your social campaigns. Ask any social media manager.

Analytics 137

Analytics Social Media Marketing Shoppers Energy 137