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Meta implements ad restrictions in US for social issues, elections, and politics

Search Engine Land

From 12:01 AM PT on Tuesday, November 1, 2022, through 11:59 PM PT on Tuesday, November 8, 2022, no new ads about social issues, elections, or politics can be published, and most edits will be prohibited. How it works. Key dates and timelines are listed below. .” ” Meta best practices.

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Meta and Ignite Visibility present a new conversion API gateway solution by Ignite Visibility

Search Engine Land

The new CAPI gateway: Learn about the advancements and how server-side tracking has been transformed. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m.

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Meta and Ignite Visibility present a new conversion API gateway solution by Ignite Visibility

Martech

The new CAPI gateway: Learn about the advancements and how server-side tracking has been transformed. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m.

Transform 111
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Another benefit of Online Experiences is that Airbnb can use the data from sign-ups and social engagement to learn even more about its audience. And you’ll see that the brand’s social content reflects these insights: posts about road tripping, working from home, floating cabins and the occasional envy-provoking views.

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Amazon layoffs hit its advertising unit

Search Engine Land

As a result, we have made deeply-considered decisions about how best to move forward, resulting in role eliminations for a small percentage of our organization. Looking ahead, I remain very optimistic about the opportunities in front of us, even in an uncertain economic environment. Why we care.

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Guide to Calls-To-Action (CTAs) in Email Marketing

Litmus

These questions help to clarify that value and, once answered, you can start thinking about how best to convey that value proposition in a CTA. Protect your links Think about size & placement After you have nailed down the language for your CTA, it’s time to think about its size and placement. Take these following examples.

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2000% Increase in Gross Gaming Revenue During FIFA World Cup Campaign

Bannerflow

During the Euros, when Rex’s master was about to bet on the wrong team on his Stoiximan/Betano app, Rex came to the rescue. Imagine the thrill of being the first-ever betting company to sponsor the World Cup, and then realising you have just one day to spread the word about the partnership.