Remove pt features social-media-engagement
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. A deep dive into its social activity over the past few months gives us several clues.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. daily views globally Whoa. All you need is a smartphone and a good idea.

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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. This guide will cover: Twitter ecommerce features you need to know.

eCommerce 110
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. Paid social.

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Top 9 immersive marketing events of 2023

Martech

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.

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Top 10 immersive marketing events of 2023

Martech

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.

Marketing 101
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. Review sites?