Customers.ai

FEBRUARY 7, 2024

These are the folks who don’t just follow trends; they’re out there setting them. Follow their lead for a masterclass in making your mark in the advertising universe. Try it Free, No Credit Card Required Get The X-Ray Pixel 1. Want to navigate the ad world like a pro? See Who Is On Your Site Right Now!

Transform 103

Transform eCommerce Non-Profit Advertising 103

Martech

APRIL 20, 2023

CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. So, here’s our list (in alphabetical order) of the people you absolutely must follow to keep up with the latest in CX.

Customer 106

Customer Non-Profit Transform Thought Leadership 106

Hubspot Marketing

APRIL 10, 2023

Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. On the other hand, with other competitors trying to copy its platform , it risks being another trendy social media platform that gets forgotten or lost in the shuffle. Boomers are also getting in on the action.

Gen Z 139

Gen Z Millennials User-Generated Branding 139

Martech

OCTOBER 11, 2023

More bluntly, how do businesses use these social media channels to impact their business performance? They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. The ones who just post… anything and everything. Recruiting/HR.

Pharmaceutical 121

Pharmaceutical Thought Leadership B2C Social Media Marketing 121

Sprout Social

APRIL 16, 2024

Today, listening tools are more intuitive, making insights more accessible. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. The truth is, query building is more about mindset than anything else.

Health 97

Health Industry Insights Branding Market Research 97

Buffer Marketing

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Bluesky is a decentralized social network created by Jack Dorsey, the former Twitter CEO who started it while still in the role.

Promotion 124

Promotion Energy Communications Customer 124

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. learn more about promote in my ?

Promotion 114

Promotion Advertising Advertisers Price 114

Search Engine Land

AUGUST 15, 2023

It’s important to stay up-to-date with Google’s latest products as Demand Gen’s new tools offer improved reach, enhanced engagement and more effective campaign optimization, which all lead to a higher ROI. ” Get the daily newsletter search marketers rely on. Why we care. Who is eligible for an upgrade?

Advertising 93

Advertising Advertisers Entertainment Search Marketers 93

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. The tools search across multiple social platforms and compile all the relevant social data in one location, so you can get the full picture of what people are saying from just one screen.

Branding 99

Branding Price Analytics Social Media Marketing 99

Hubspot Marketing

OCTOBER 12, 2023

Social media or an SEO resource? As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he launched the platform in 2012: "Medium is not about who you are or whom you know, but about what you have to say." If you're just getting started on the platform, there's a fair amount to learn before you hit publish.

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

Spiralytics

FEBRUARY 7, 2024

Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Source Automation platforms can help to make this process more efficient, allowing you to connect them in one place. However, there are several avenues where social media automation can be a game changer.

Transform 105

Transform Analytics User-Generated Management 105

Rock Content

DECEMBER 27, 2023

If you follow Rock Content on any social channel, chances are you have seen some Rock Content posts telling you to “ Get your b(r)and together ” or to “ Amplify your Marketing Skills ”. We took the challenge of getting this “air guitar” band and putting some instruments in their hands. We had our concept image.

Branding 92

Branding Energy Promotion Customer 92

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. Here’s our lineup of brands already breaking through, and takeaways you can use to follow suit this year. Granting the social team more creative freedom.

Branding 107

Branding Transform User-Generated Communications 107

Sprout Social

FEBRUARY 1, 2024

It helps you earn more customers Earning new customers involves understanding and responding to their needs. This is helpful because people trust people more than traditional, self-centered advertising. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands.

Customer 106

Customer Transform Communications Promotion 106

Search Engine Land

OCTOBER 4, 2023

X (formerly Twitter), forums, and Facebook groups were inundated with thousands of publishers reporting traffic drops from 10% to 70%. This constantly updated resource maintained by Joe Youngblood. Advice to write longer posts so that “you can stuff more ads” onto the page. The drops, unfortunately, are not surprising.

Health 135

Health Food User-Generated eBook 135

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Some forms of engagement require little effort, while others are much more involved. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility.

User-Generated 102

User-Generated Health Branding Customer 102

Sprout Social

JULY 21, 2022

Users can like, share, comment on posts and follow other users and businesses. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. What about forums?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Search Engine Land

AUGUST 14, 2023

If you’ve been following “best practices” and linking out to authority sites as part of your on-page SEO, you’re not alone. Many people in the industry follow this practice, and there have even been some case studies proving the validity of claims that external links on your site can help with rankings. 5 sites used external links.

Manufacturing 98

Manufacturing SEO Analytics Search Marketers 98

Hubspot Marketing

AUGUST 21, 2023

Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. Include links, additional resources, links to other videos and playlists, etc. In a YouTube description, content creators explain what your entire video is about and even link to external resources.

Millennials 98

Millennials Real Estate SEO Product 98

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

AUGUST 16, 2023

XML sitemaps allow search engines to crawl your website more efficiently if certain URLs are isolated. If you’re not using WordPress, follow these steps to build a dynamic XML sitemap. You will have multiple phases of your dynamic XML sitemap with your developers until all the rules get confirmed. How often it changes.

SEO 90

SEO eCommerce Product 90

Buffer Marketing

SEPTEMBER 20, 2023

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. And on the good days, I’m right in the groove where I know exactly what to do next and what are the most important tasks that need to get done. What should I work on next?

Analytics 108

Analytics Management Branding Place 108

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

User-Generated 118

User-Generated Branding Social Media Marketing Place 118

Hubspot Marketing

FEBRUARY 16, 2023

For instance, if your goal is to build brand awareness, you might prioritize metrics that demonstrate reach or engagement — such as new followers, impressions, audience growth rate, social shares, and more. Check out this helpful guide to learn more about calculating social media ROI. What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Orbit Media Studios

JUNE 3, 2022

These include things like creating high-quality content, actively engaging with followers and users, and developing a solid posting schedule that helps keep your account active and engaging. Some examples of SMART social media goals could include: Increasing brand awareness by X% within 6 months. Identify your target audience.

Social Media Marketing 108

Social Media Marketing User-Generated Promotion Customer loyalty 108

Search Engine Land

FEBRUARY 24, 2023

ChatGPT prompt engineering strategy Before getting into specifics, it is helpful to have a general approach to ChatGPT prompts (and AI chat / writing prompts) so that you can create prompts for your specific applications and be aware of great SEO prompts other folks have come up with. ChatGPT does not crawl the web! QA is your friend!

SEO 104

SEO User-Generated Health Place 104

Sprout Social

JUNE 25, 2019

Social media icons make it easier for people to find your business on social media, helping you connect with your customers and increase your following. For instance, clicking on any of the following social media icons on the Sprout Social homepage will take you to the company’s respective social media channels. Facebook icons.

Branding 107

Branding Place Marketing Strategy Video Marketing 107

Sprout Social

FEBRUARY 3, 2022

The concept of a “campaign” is a staple of marketing itself but perhaps it doesn’t get talked about enough. Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. You want a goal that has one or more metrics.

Customer 135

Customer Copywriting Marketing Marketers 135

Buffer Marketing

SEPTEMBER 5, 2023

This couldn’t be more wrong. Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. All three now work at a senior level at companies known for their top-notch social media strategies.

PR 103

PR Social Media Marketing Management Analytics 103

Hootsuite

SEPTEMBER 6, 2023

How did you get into social media? Every question in an interview is an opportunity to showcase your strengths, so approach this first one with enthusiasm: you’ll want to show you care about social media from the get-go. List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings.

Management 103

Management Social Media Marketing Communications Analytics 103

Chief Martec

DECEMBER 6, 2022

In our latest update to the database, even after removing a number of solutions that were either acquired or shut down over the past six months, we ended up with more than 10,000 products represented. But hopefully it’s good enough to be interesting and considerably more useful. We know: the martech landscape is overwhelming.

Affiliate Marketing 93

Affiliate Marketing Advertising Advertisers Price 93

Sprout Social

JULY 11, 2022

Growing a YouTube channel takes more than asking people to “smash that subscribe button.” If you’re wondering how to get more views on YouTube , performing a YouTube audit is a great place to start. Get to know your YouTube audience. That’s why it pays to conduct a thorough YouTube audit. Evaluate your content.

Analytics 92

Analytics Real Estate Health User-Generated 92

Sprout Social

NOVEMBER 8, 2023

We’ve also included helpful tips and tools to get you started on the right foot. Writing clearer copy and fixing the design can help you improve user experience on your website and generate more sign ups for your business. As a result, you’ll reduce churn and keep them coming back for more.

Customer 107

Customer Transform Shipping User-Generated 107

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? In this guide, we’ll highlight how to get more YouTube subscribers and inspiration for brand channels starting from scratch. Despite popular belief, your YouTube subscribers represent more than just a vanity metric. Fair question! Simple, right?

Analytics 136

Analytics SEO Entertainment Branding 136

Businesses Grow

AUGUST 14, 2023

The response from friends is something like this: “Yeah I tried it, but I couldn’t really get it to do anything useful. Get organized 5. You’ll need to do better and think more out of the box. Please try again and be more original this time. We’ll use the prompt: Apply the concept of Y to X.

Manufacturing 96

Manufacturing Automobile User-Generated Fashion 96

Sprout Social

JULY 6, 2020

We’re constantly learning, so we’d love to hear more thoughts and ideas from you on Twitter. How can we be there for those in our brand’s community who are looking for support or resources from us? It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen!

Education 145

Education Retail Communications Thought Leadership 145

Litmus

OCTOBER 27, 2021

Get back to the fundamentals. Integrity is not a renewable resource. Next comes getting the values in place and building work based on the principles. Get back to the fundamentals. Get back to the fundamentals: use concise language, and clear CTAs. Get your house in order first. Our key takeaway?

Transform 92

Transform Email Marketing CMO Education 92