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YouTube advertising: The ultimate guide

Search Engine Land

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

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YouTube Competitor Analysis: How I Do It in 5 Easy Steps

Hubspot Marketing

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. Table of Contents What is a competitor analysis on YouTube? billion users.

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Beyond the Basics: Advanced Social Media Marketing Tips for Dynamic Growth

Rock Content

billion people use social media, so tapping into social media to grow your business is an exceptional opportunity. So, if you want to post long-form content about retirement, you might want to turn to YouTube. So, if you create a YouTube video? More than 4.95 Here are a few tips to help you do so.

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What Marketers Need to Know About YouTube Shorts

Hubspot Marketing

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

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15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships

Buffer Marketing

Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities.  “Many creators end up selling themselves short, especially women and people of color.

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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

A fad , on the other hand, refers to a temporary and short-lived phenomenon. In short, a trend is a long-term shift in the way things are done, while a fad is a short-term phenomenon driven by hype or novelty. But I was learning and growing my traffic one reader at a time. I was lucky. So get started!

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

Digital Marketer

Launched in 2005, YouTube now stands as the second largest search engine after Google. billion people use YouTube worldwide every month and 87.7% To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software. of those users access it on their mobile phones. Keep reading.