Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” Bridgett saw this play out firsthand.

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Hootsuite

SEPTEMBER 23, 2021

Okay, it’s official: you can’t ignore TikTok anymore. And it’s time to get on board (and finally find out who on earth Charli D’Amelio is). Read on for everything you need to know about getting started with TikTok and honing your video editing chops. What is TikTok? TikTok is a platform for short-form mobile videos.

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Gen Z Transform Social Media Marketing Analytics 141

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how.

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Hootsuite

JANUARY 11, 2023

Tired of being your own producer, editor and star in your TikTok rise to fame? Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. What are templates on TikTok? Why should you use TikTok templates?

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Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

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Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. Here are a few stats that prove the value of short-form video: Consumers find short form video to be 2.5x

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Hubspot Marketing

DECEMBER 28, 2023

Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. HubSpotCRM #CRM #SalesTok ♬ original sound - goldenbiscuit.tx A whopping 672 million global downloads made TikTok the most downloaded app in 2022. But TikTok users do expect to be entertained. Go grab some popcorn.

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Hubspot Marketing

JANUARY 5, 2021

So, how can you leverage short-form content to grow your business? And what are some trends to look for in 2021? On TikTok and Triller, it's 60 seconds. With the rise of platforms like TikTok, Reels, and Vine, short form video is actually getting shorter and lending itself more to 60-second to two-minute videos," he said. "I

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Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Why should businesses consider using TikTok? Let’s get started. Moreover, 47.4%

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Entertainment User-Generated Gen Z Transform 131

Buffer Marketing

FEBRUARY 27, 2024

Many have resources you can learn from (think podcasts , events, and workshops with industry veterans and other experts) and even channels that can help you earn from your work and land partnerships with brands (if monetization is your goal.)

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Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. One billion weekly active users watching 20+ hours of TikTok on average. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off.

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Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. How Does Social Media Automation Work? Let’s understand how it actually works and the ways it can help you simplify your social media processes: 1.

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Buffer Marketing

JANUARY 18, 2023

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. The following tools can help.

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Price User-Generated Management Education 125

Sprout Social

MAY 8, 2023

With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. Navigating social media copyright can be like sailing in uncharted waters.

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Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. It has been three years since what many media outlets described as “the racial reckoning of 2020.”

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Sprout Social

JULY 19, 2022

We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. How to use hashtags. To hashtag or not to hashtag?

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Hubspot Marketing

MARCH 21, 2022

TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it's here to stay. Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Here, let's explore tips and best practices for nonprofits looking to leverage TikTok for growth.

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Gen Z Entertainment Non-Profit Education 101

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. How to measure brand awareness. What is brand awareness?

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Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Gen Z 110

Gen Z User-Generated Branding Education 110

Hubspot Marketing

APRIL 25, 2022

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. We first pointed out TikTok as the app marketers should watch back in 2019.

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Gen Z Influencer Marketing Social Media Marketing Finance 107

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events.

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Education Entertainment User-Generated Retail 114

Hubspot Marketing

SEPTEMBER 13, 2022

Learn why it’s trending on social media and how companies should address it. Quiet quitting is a term that took off on TikTok in a video by content creator Zaiad Khan. Quiet quitting is a term that took off on TikTok in a video by content creator Zaiad Khan. original sound - ruby. What’s quiet quitting?

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Sprout Social

JULY 28, 2022

Staying up-to-date on trends. Finding on-screen talent. Read on to learn how to create your own social media video production template and start boosting engagement on your social channels. Save time with our powerful TikTok management tool. Test our TikTok integration in a free trial today. Published on.

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Social Media Marketing User-Generated Analytics Product 96

Hootsuite

SEPTEMBER 6, 2023

How did you get into social media? This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry. Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview.

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Management Social Media Marketing Communications Analytics 102

Sprout Social

MARCH 8, 2023

In this article, we’re going to dive into how you can get others involved in social video, and why it matters. Thanks to the rise of the creator economy and TikTok, having a “main character” for brand social channels is becoming a norm. There’s a new pressure on social media teams to not only make more videos, but to also star in them.

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Sprout Social

MAY 18, 2023

According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” How do they expect us to sound? How do our posts address customer pain points? What does their voice sound like?

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Copywriting Transform Thought Leadership Customer Journey 125

Buffer Marketing

MARCH 23, 2023

However, no matter how you look at it, they’re both pretty successful in their own rights. In this article, we'll explore both sides of the argument and provide guidance on (with input from expert creators) how to pick a niche that works for you. And then I just post random trending sounds.

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Fashion Food Branding Social Media Marketing 123

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. There’s way more to real estate than showing houses and negotiating deals. But where should you start?

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Real Estate Transform User-Generated Education 93

Buffer Marketing

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. How can social media impact your career?

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Real Estate Health Management Branding 130

Martech

DECEMBER 7, 2022

By now, it would be difficult, if not impossible, to find someone old enough to use a digital device who hasn’t shopped online at some point over the past couple of years. Platform vs. marketplace Trends impacting ecommerce The rise of mobile and social commerce Resources for learning more about ecommerce. What is ecommerce?

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Sprout Social

NOVEMBER 11, 2022

I had to wade through approximately 600,000 videos–all using the same sound–to get the content. So how do you manage it? Or when you’ve had a particularly rough day and might throw your phone into Lake Michigan, but the friend you’re having a drink with wants your take on whether or not a TikTok trend is real.

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Social Media Marketing Health Place Management 95

Sprout Social

MAY 26, 2020

In a nutshell, it’s using technology to create and ingest content, as well as understanding how the technology works and what creators’ motivations are. Being Facebook literate on a basic level would include understanding some of the essential elements of how the platform works, including skills such as: How to create a post.

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Transform Marketing Marketers Manufacturing 142

AWeber

APRIL 26, 2022

How do you grow an email list without an existing audience to market to? And email is one of the most effective channels. But what's the best way to get started? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you. Note: Ideas that require payment will have a U.S.

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Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. Just to name a few responsibilities. sproutsocial. No thanks – kuwtkclips0.

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Buffer Marketing

SEPTEMBER 13, 2023

Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral. As you create your own videos, consider these characteristics and how your content can better tick each box.

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Transform User-Generated Promotion Entertainment 110

Sprout Social

JULY 13, 2022

You can have the best social media strategy in place but without enough staffing resources, it’s going to be difficult to pull off. Little nuances in platform and communication preferences can become major cultural differences when combined. To put it simply, social media in Europe is way different from social media in the U.S.

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Gen Z Entertainment Social Media Marketing Shipping 98

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . Knowing that your job requires you to be on social platforms frequently, if not all the time, be mindful of how you’re using social both at work and at home. Grab a refreshment ??

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