Martech

AUGUST 1, 2024

Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. The company generated cash flow from operating activities of $31 million, an increase of 51% year-over-year. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Meta reported 3.27

Retail

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system.

Non-Profit

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations.

Gen Z

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel.

Real Estate

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. . <p

Entertainment

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Lets dive into Reddit statistics youll want to know to inform your Reddit marketing efforts to be even more effective.

Branding

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. The good stuff: Capture and organize all your social media ideas in the Create space Schedule finished posts in your social queue. The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection.

Digital Marketing

Martech

JANUARY 15, 2025

Customer service on social media We dont know what shape TikTok will take in the U.S., Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. This creates an opportunity for marketers to boost customer service on social in the new year.

Gen Z

SocialPilot

JULY 21, 2025

In addition, showcasing user-generated content and testimonials adds another layer of trust, letting your customers speak on your behalf. This kind of social proof is one of the most effective ways to build lasting credibility. Define Your Business Goals Before anything else, get clear on why you’re using social media.

Transform

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. Ratings & Reviews: Customers rave about the tool’s ability to uncover hidden customer segments, with one user stating, “It’s like unlocking a secret map of my audience.” Average rating: 4.6/5 5 on Capterra.

eCommerce

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform

SocialPilot

JUNE 19, 2025

Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes. End with a CTA: Invite users to comment, visit a link, or save the post. Tip: Use tools like Canva’s Magic Design or Visme to quickly generate carousel layouts with professional polish, even if you’re not a designer.

Thought Leadership

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million active internet users by 2029.

Gen Z

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z

SocialPilot

MAY 29, 2025

A strong social presence helps professionals stay visible, build credibility, and connect with the right audience. A National Association of Realtors report found that 47% of real estate businesses generate their best leads through social media. Each social media platform for realtors attracts a different audience.

Real Estate

Martech

JULY 23, 2025

The algorithm change Many users will tell you they saw a dramatic drop in engagement metrics at the end of last year. Like its social counterparts, LinkedIn is building content rabbit holes designed to keep users scrolling and engaged. Miller (AI Business) to generate more video content. TikTok owns small business retail.

Thought Leadership

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales.

Social Media Marketing

Sprout Social

MAY 12, 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z

Vertical Response

JANUARY 18, 2025

This constant stream of updates led to a sense of urgency and anxiety among users, who felt pressure to stay connected and up-to-date with events and activities. Marketing strategies have also played a significant role in perpetuating FOMO. Several tools can enhance the impact of FOMO in digital marketing.

Millennials

Campaign Monitor

MAY 30, 2025

5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing hub with website builder Free; $13/month paid 4.4/5 5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Martech

OCTOBER 28, 2024

From a demographic perspective, the trends are clear: reliance on GPT is growing in the younger generation. It influences 51% of 18- to 24-year-olds and maintains relevance across generations, with 44% of those aged 35 to 44 and 29% of respondents aged 55+ reporting its influence. AI adoption is growing fast. Ad blockers are a reality.

User-Generated

Campaign Monitor

MAY 30, 2025

We’ve tested 18 alternatives that might be a better fit for your email marketing needs. From user-friendly interfaces to advanced segmentation and automation capabilities, these tools offer features that AWeber lacks. 5 (1000+ reviews) Mailchimp Small businesses All-in-one marketing platform Free plan; paid from $13/month 4.4/5

Price

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Use scarcity to fuel buzz.

Gen Z

Buffer Marketing

MARCH 6, 2025

Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think.    A strong visual can catch users' attention, but carefully thought-out Instagram captions can do more heavy lifting when it comes to growing your following on Instagram. Sound good?

Food

Campaign Monitor

MAY 30, 2025

While ActiveCampaign offers powerful automation capabilities, many online reviews suggest that users struggle with the platform’s complex interface, escalating costs, and limited features. 5 (5000+ reviews) Brevo Budget-conscious businesses Generous free plan with unlimited contacts Free plan, $9/month 4.5/5

eCommerce

Campaign Monitor

MAY 30, 2025

According to online reviews, many users struggle with ConvertKit’s learning curve and limited customization. Ready to find your perfect email marketing match? Learning Curve: While the platform is user-friendly initially, unlocking and effectively using advanced features requires a steep learning curve, especially for beginners.

Price

Buffer Marketing

MAY 6, 2025

Users interested in a topic will often even follow hashtags related to it — like #BookTok or #MomsofTikTok. 5 benefits of using hashtags on TikTok Incorporating TikTok hashtags in your marketing strategy has plenty of benefits. Buffer’s free Instagram hashtag generator has you covered. → 3.

Fashion

Sachs Marketing Group

OCTOBER 2, 2024

Incorporating seasonal themes and symbols into holiday marketing campaigns can enhance their impact, making them more memorable and engaging. This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period. trillion.

Customer

SocialPilot

JULY 4, 2025

Throwback: Our first website looked like this… From 0 to 10,000 users – what we learned… (timeline carousel) How SocialPilot started: One frustrated freelancer, one big idea It took 3 failed versions before this finally clicked. We almost gave up at 100 users. Her first job was in retail. Here’s what saved us. This is why.

Thought Leadership

SocialPilot

JULY 14, 2025

With more users joining the platform every day, the competition for attention is fiercer than ever, and therefore, organic reach continues to decline for individual creators and brands. Free AI LinkedIn Hashtag Generator Get tailored LinkedIn hashtags that amplify your reach and boost professional engagement. Use Cases with Examples 1.

Real Estate

Zumvu

JUNE 17, 2025

Teams juggle product development, user happiness, bug fixes, and keeping the whole operation on track. Teams juggle product development, user happiness, bug fixes, and keeping the whole operation on track. Skimp on it, and users bolt. It’s manageable with a handful of users. But when the user base balloons?

Customer

Sprout Social

MARCH 31, 2025

Used correctly, YouTube is an outstanding platform for marketers. With over 2 billion monthly active users, it is one of the most popular sites on the internet. Video is a key marketing tool because it grabs users attention in a fast-moving world. Thursdays: 11 a.m. Thursdays: 9 p.m.

Food

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

Social Media Marketing

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark. If not, we don’t blame you.

Social Media Marketing