Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. All SaaS companies understand this. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Zumvu

OCTOBER 20, 2022

There are numerous SaaS marketing metrics to monitor. Even if we're surrounded by resources and tracking software, it can be difficult to keep track of them all—even if you're not doing the heavy lifting.

Marketing 96

Marketing Marketers 96

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. Another tried-and-true approach?

Customer 109

Customer Product Management Communications 109

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves.

Marketing Strategy 105

Marketing Strategy Marketing Marketers SEO 105

Aspiration Marketing

FEBRUARY 23, 2023

Defining the pricing model for a SaaS product needs to be part of your overall marketing strategy. It requires careful consideration to ensure it aligns with the needs of your customers, the value your solution provides, and your business objectives. We look at factors to consider, examples, and pros and cons for each.

Price 206

Price Product Marketing Strategy Customer 206

Search Engine Land

FEBRUARY 5, 2024

Traditional vs. dynamic SEO metrics Dynamic metrics offer a more nuanced and timely understanding of SEO performance, complementing the static benchmarks: Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Pay more attention to what users do and what they search for.

SEO 124

SEO User-Generated eCommerce Customer Journey 124

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." "  2.

Copywriting 117

Copywriting PR SEO Content Marketing 117

Rock Content

JANUARY 12, 2024

In the ever-shifting landscape of digital marketing , Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users. This change is prompting businesses to reassess their advertising strategies, nudging them to get creative in a landscape where user privacy takes center stage.

Transform 84

Transform Manufacturing Finance Shipping 84

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies.

SEO 119

SEO Customer Acquisition User-Generated Customer Journey 119

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. to 3x faster.

CRM 52

CRM Customer Customer loyalty Health 52

Martech

MAY 16, 2024

Market Insights compares similar businesses for benchmarking performance. Amplify10 is an SaaS AI-powered sales execution solution. Cordial added AI-powered enhancements to its enterprise marketing message automation platform. Wix.com added three new AI-powered image enhancement and creation tools to its SaaS website builder.

User-Generated 64

User-Generated Market Research Communications Customer 64

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Implement content marketing through blog posts focusing on SEO for broad terms and questions.

Customer Journey 116

Customer Journey SEO Logistics Customer 116

Zumvu

FEBRUARY 16, 2022

Software as a service (SaaS) is a popular business concept growing in popularity. SaaS strategies will match the innovation found in these new offerings by 2022.

Digital Marketing 52

Digital Marketing Marketing Strategy Marketing Marketers 52

Chief Martec

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. With a SaaS subscription? Tech stacks are large.

Price 93

Price Fashion Management Product 93

Search Engine Land

JULY 7, 2023

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. There is a lot more that SaaS brands can do to elevate their performance. Here are five ways SaaS brands can get the most out of PPC campaigns. Get the daily newsletter search marketers rely on.

Branding 96

Branding Advertising Advertisers Communications 96

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. Let’s cover proven strategies for improving the quality and hygiene of your email database from the ground up. Audit your email hygiene. In your inbox.

Law 108

Law Health Email Marketing Marketing Strategy 108

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. What Is Influencer Marketing? Influencers are individuals with many followers who are influential in the market.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Zumvu

OCTOBER 6, 2023

Launching a B2B SaaS startup is no small feat. In the beginning, you need robust marketing strategies to hit the ground running and generate business

SEO 104

SEO Marketing Strategy Marketing Marketers 104

Zumvu

JANUARY 22, 2021

SaaS is one of the most competitive markets out there, making SaaS marketing very important. When done correctly, it can help SaaS companies attract more customers, capture more sales.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Customer 52

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. How do you learn the optimal strategies? Known for his expertise in the SaaS field, he is a regular conference speaker. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. It changed everything.

CRM 102

CRM Inbound Marketing CMO Management 102

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Transform Promotion CRM 143

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Plan your go-to-market strategy.

Product 145

Product Food Product Marketing Market Research 145

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketing 128

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. Topics covered in SaaS content are often technical.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. I am trained with MarTech content. Here’s something somebody asked me!

Entertainment 105

Entertainment Social Media Marketing Fashion User-Generated 105

Rock Content

NOVEMBER 20, 2023

AI tools is a tech solution that has transformed the operations of businesses in various industries for good, including SaaS. A Pain Intelligence report shows that a whopping 76% of SaaS companies worldwide have now adopted AI! Join us as we explore the benefits of WriterAccess SaaS AI tools for your business.

Transform 52

Transform User-Generated SEO Digital Marketing 52

Rock Content

NOVEMBER 19, 2023

Software as a service, or SaaS , is a huge industry that grows more each year. In fact, the SaaS industry is worth over $195 billion. This growth means that those in the SaaS industry need to be aware of statistics and trends that shape the future and can help them stay ahead of competitors.

Customer Acquisition 52

Customer Acquisition Price Customer loyalty Customer 52

Adobe Experience Cloud Blog

MAY 7, 2021

Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly. Remote-first SaaS boom. Maintaining engagement and motivation. Easier said than done… but certainly achievable.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Martech

OCTOBER 11, 2023

It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Gurpinder holds a Commerce & Computer Science undergraduate degree with an MBA in business strategy.

Management 117

Management Transform Analytics Customer 117

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Matt Heinz.

CMO 122

CMO Millennials Marketing Marketers 122

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.

Influencer Marketing 98

Influencer Marketing Analytics Management Branding 98

Chief Martec

NOVEMBER 21, 2022

This was real systems integration, decades before we ever faced such challenges in day-to-day marketing. Marketing might not be rocket science, but as it has expanded through hundreds of digital apps, algorithms, agents, activities, automations, analyses, etc. — Companies have ~130 SaaS apps on average. You can’t miss it.”

Transform 102

Transform Management Customer Marketing 102

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." "  2.

Copywriting 56

Copywriting PR SEO Content Marketing 56

Search Engine Journal

MARCH 31, 2022

What's unique in content marketing for SaaS? How can you incorporate it into your own strategy? The post SaaS Content Marketing: A Complete Guide [eBook] appeared first on Search Engine Journal. Find out in our latest ebook.

eBook 98

eBook Content Marketing Marketing Marketers 98

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And SaaS marketers are getting better at all of the above in 2020. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time. The Big Problem: SaaS Marketers Are Converting Less.

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Search Engine Land

SEPTEMBER 6, 2023

In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Three ways to improve operations with data-driven strategies. This approach can create a more effective engagement between sales and customers, streamlining the decision-making process.

Transform 130

Transform Analytics Education Customer 130