Rock Content

MAY 14, 2024

It also offers marketers and creators a wealth of different content options. But coming up with incredible content people can’t wait to consume is only part of successful Instagram marketing. The rate at which your account gains or loses followers overall helps you determine how well your recent marketing campaigns have been working.

Key Performance Indicator 67

Key Performance Indicator Digital Marketing Social Media Marketing Branding 67

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are KPIs? What are SEO KPIs?

SEO 98

SEO Key Performance Indicator Whitepaper Analytics 98

Search Engine Land

SEPTEMBER 1, 2023

In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

SEO 134

SEO eCommerce Management CRM 134

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Put simply?

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers CRM 145

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Personalized Marketing: Startups can use generative AI to analyze customer data and create personalized marketing campaigns. Social Media Marketing: Generative AI can be used to automate social media content creation, scheduling, and optimization.

Key Performance Indicator 99

Key Performance Indicator Personalized Marketing Social Media Marketing Product 99

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Let’s explore.

Transform 120

Transform Communications CRM Marketing Strategy 120

Hubspot Marketing

NOVEMBER 1, 2022

That can be a difficult question to answer — which is why it's critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and. b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program.

Key Performance Indicator 108

Key Performance Indicator Customer Acquisition Marketing Marketers 108

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

Marketing Strategy 113

Marketing Strategy Marketing Marketers Shipping 113

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies.

Retail 136

Retail Finance Advertising Advertisers 136

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Branding 96

Branding Thought Leadership Manufacturing Marketing 96

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 92

Content Marketing Key Performance Indicator Marketing Marketers 92

Martech

FEBRUARY 2, 2023

Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. Gross margin is calculated as the total sales revenue minus the cost of goods sold (COGS) divided by total sales revenue.

Customer 134

Customer Key Performance Indicator Manufacturing Customer Acquisition 134

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness. It comes down to ownership.

Event Marketing 125

Event Marketing Customer Journey Content Marketing Management 125

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

CRM 108

CRM Digital Marketing Customer Acquisition Communications 108

Search Engine Land

MAY 21, 2024

Always stay in tune with larger business goals to make sure you’re using your SEO equity to target the KPIs that matter most to the executive team. Get the daily newsletter search marketers rely on. Products get discontinued, the CEO wants a different name to accommodate a new market, etc. See terms. What do you do?

SEO 74

SEO PR Health User-Generated 74

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Email Marketing 122

Email Marketing Retail Communications Digital Marketing 122

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Here are a few ways to find your “just right.”

Customer loyalty 88

Customer loyalty New Technology Price Product 88

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing and sales now share the same goals. Get the daily newsletter digital marketers rely on.

Transform 129

Transform Marketing Marketers New Technology 129

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 102

Influencer Marketing Customer Journey Health Marketing 102

Search Engine Land

OCTOBER 6, 2023

Goals It’s important to start any reporting rooted in your primary and secondary goals or key performance indicators (KPIs) important to your company or client. Tracking results rooted in the same one or two KPIs over time will have the most meaning to your stakeholders and help you make the most impactful optimizations over time.

Key Performance Indicator 124

Key Performance Indicator Education User-Generated Customer 124

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Focus on metrics for each stage of the funnel.

Key Performance Indicator 137

Key Performance Indicator Customer Journey Social Media Marketing Advertising 137

Digital Marketer

FEBRUARY 26, 2024

Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional connections with customers, making the sale of your core product feel effortless.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

Search Engine Land

SEPTEMBER 25, 2023

Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. In this article, I’ll look at five KPIs I still hear clients reference and explain: Why it’s past time to replace them. Ready to change the way you measure your campaigns? Why it matters.

CRM 124

CRM eCommerce B2C Analytics 124

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 81

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 81

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Transform 97

Transform eCommerce Retail Marketing Automation Platform 97

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022. Goal 3: Getting More Leads.

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Martech

MAY 3, 2024

If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. We see it at scale with marketing organizations today. What marketing sees as positive, finance may see as negative. Maybe the CEO would not have chosen the campaign the marketing team chose.

CMO 112

CMO Fashion Shipping Finance 112

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 107

Management Product Key Performance Indicator CMO 107

Econsultancy

MAY 27, 2022

This approach is vital if experiences are defined as a collection of contextualised moments across marketing, sales, commerce and service. Your customers don’t just engage with the marketing team, their data also exists across sales, commerce, and services, so each department must work together.

Customer 126

Customer Transform Entertainment Communications 126

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Customers.ai

MARCH 21, 2023

In this article, we’ll go over: Facebook Ads Average Conversion Rate Essential KPIs for Facebook Ads Facebook Ads Average Conversion Rate by Industry Facebook Ads Conversion Rate Optimization Tactics Find Your Customers with Customers.ai sales outreach automation platform. See the new Customers.ai What exactly is an ad conversion rate?

Real Estate 107

Real Estate Food Finance Key Performance Indicator 107

Search Engine Land

NOVEMBER 28, 2023

This tab provides access to key performance indicators (KPIs) such as impressions, ad requests, fill rate, win rate, and revenue. These tabs offer access to information about revenue-impacting blocks, such as ad quality settings, enabling publishers to understand how inventory settings influence sales. Bid Rejection tabs.

Analytics 103

Analytics Advertising Advertisers Key Performance Indicator 103

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs). Analyze your data.

Transform 84

Transform Key Performance Indicator Analytics User-Generated 84

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. Destroys the morale of sales teams.

Inbound Marketing 125

Inbound Marketing Whitepaper Real Estate Non-Profit 125