Hubspot Marketing

MAY 1, 2024

When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. I desperately needed actionable advice to plan steps to reach my professional goals. Think of them as your plan for success! To be honest, it was overwhelming.

Management 101

Management Promotion Thought Leadership Education 101

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Martech

SEPTEMBER 16, 2022

Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. guides, articles, blog posts, graphics, videos, social posts, etc.) Most respondents said they planned to increase content budgets and hire more content talent in 2022. a sale, new customer, conversion, etc.).

Content Marketing 137

Content Marketing Customer Journey Marketing Marketers 137

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. Clients benefit more when the agency thoroughly grasps their organization’s sales goals. Failing to do so means generating leads without purpose, as the sales team may dismiss them without consideration.

CRM 112

CRM Digital Marketing Customer Acquisition Communications 112

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. This ultimately leads to higher conversion rates and stronger customer relationships.

Conversational Marketing 129

Conversational Marketing Real Estate Marketing Marketers 129

Litmus

NOVEMBER 24, 2023

There are two kinds of people in the world: The ones who already have their holiday shopping checked off, cookies made, and tree lit the day after Halloween…and the ones who wait until the last possible second to get their holiday planning in order. (Hi, Enter: The gift guide. Hi, it’s me. Absolutely! And catalogs.

Shipping 89

Shipping Shoppers Promotion Email Marketing 89

Marketing Insider Group

MARCH 25, 2024

Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts. It helps you track responses and tweak your game plan for next time. That’s huge!

Customer loyalty 101

Customer loyalty Law Marketing Marketers 101

Search Engine Land

SEPTEMBER 7, 2023

Let’s say you have historical data from the last year and want to forecast future budget predictions to have some numbers to plan with. In this example, we have the current year’s sales data up to August and want to forecast future sales from September to December. The last step is to get predictions from the ML model.

Global Marketing 140

Global Marketing Advertising Advertisers Market Trends 140

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. Historically, the status quo — doing nothing — was the ultimate competitor. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster.

Customer 125

Customer Finance Marketing Marketers 125

Duct Tape Marketing

JANUARY 19, 2024

A Layperson’s Guide to the Concepts, Math, and Pitfalls of A I. Amanda Holmes – The Fastest and Least Expensive Way to Double Your Sales Amanda Holmes is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. His newest book, I s the Algorithm Plotting Against Us?:

CMO 77

CMO Law Marketing Marketers 77

Martech

NOVEMBER 17, 2023

” Consider this guide a flexible framework, not a mandate. You can create an inspirational vision focused on shared goals. Advocate for values like teamwork and customer focus to guide decisions. On many occasions, I openly discussed projects that didn’t go as planned and how I learned from them.

CMO 107

CMO Transform Analytics Communications 107

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. Without a process for attracting and nurturing leads, you’re stuck trying to convert anyone and everyone—creating a donkey situation for your sales team.

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Vertical Response

APRIL 26, 2024

Continuous collaboration between marketing and sales, adapting KPIs to changing market trends, and using a set of diverse tools are key for tracking performance and aligning marketing efforts with company objectives. Actionability The true north of marketing KPIs is found in their actionability.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Rock Content

MAY 1, 2024

They may start with great ideas or spontaneous flashes of inspiration, but they’re fueled by careful planning and methodical execution. Together, the seven recognized functions of marketing: Give professionals a reliable guide to refer to through every stage of a campaign. The answers should guide your pricing decisions.

Finance 52

Finance Price Marketing Marketers 52

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story.

Transform 116

Transform Branding Management Education 116

Campaign Monitor

MARCH 21, 2024

While there are dozens of routes you can take when creating email marketing content that aligns with your audience’s preferences, we’re sharing some content inspiration that will ensure you’re sending compelling emails that your subscribers will look forward to seeing in their inboxes. So, plan to launch promos strategically and sporadically.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

AWeber

OCTOBER 24, 2023

We’ve answered your questions, created to-do lists, and provided examples, resources, tips, and coaching FAQs to guide you through starting a coaching business from scratch. This guide was written with you in mind, and we’ve got you covered! Pressed for time? On a budget? Unsure where to start? Ready coach?

Non-Profit 84

Non-Profit Transform Price Health 84

Vertical Response

JANUARY 2, 2023

The best email newsletters aren’t sales. If you can do that, sales will follow. Here are four ways to craft a winning email newsletter that nurtures sales, complete with examples. Forget the sales pitch. In-depth guides. The caterer’s audience would certainly be interested in party planning.

Health 99

Health Email Marketing Promotion Place 99

Search Engine Land

APRIL 19, 2024

Outline expectations during the sales process Setting expectations at the beginning of a client engagement or project is crucial for success. For advertising agencies, the time to set expectations is before the advertiser even becomes a client – during the sales process. Be clear about who owns this responsibility.

Management 116

Management CRM Communications Advertising 116

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Setup manuals.

Customer Journey 134

Customer Journey SEO Customer Logistics 134

Hubspot Marketing

JUNE 27, 2023

In this comprehensive guide, we'll share everything you need to know about resume headlines, from what they are to how to craft the perfect one. Whether you're a fresh-faced graduate or a seasoned expert, this step-by-step guide will help you create a winning headline that sets you apart from the competition.

Pharmaceutical 93

Pharmaceutical Finance Retail Logistics 93

Marketing Insider Group

MARCH 28, 2023

For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. Create data-management processes. Make sure to put this down on paper!

Non-Profit 88

Non-Profit Direct Mail Health Management 88

CXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Take Visme’s guide to asymmetrical balance. Marketing funnel.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Martech

SEPTEMBER 26, 2023

Ready to create marketing that’s as tailored as those Netflix recommendations? The magic of relevance in marketing automation With 87% of companies either using or planning to implement marketing automation solutions, you risk being left in the dust if you’re not on this train. Picture a sales rep that never sleeps.

Marketing 120

Marketing Marketers Energy Analytics 120

Hubspot Marketing

JUNE 5, 2023

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. But if you're unsure how to leverage AI to create better content, you're not alone. Understandably, some blog posts are more challenging to create content with a reliable conversion path."

Marketing Plan 120

Marketing Plan SEO Management Product 120

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. We’ll define lead enrichment, unravel the intricacies of the process, and highlight its crucial role in modern marketing and sales strategies. Enter lead enrichment. What is Lead Enrichment?

Transform 113

Transform CRM User-Generated Management 113

Buffer Marketing

MAY 2, 2024

In this guide, we’ll explore 6 video content monetization methods that you can use to turn your content into an income stream.    The simplest approach to video content monetization  Creating monetizable video content is like any other goal. It is created by people who look like a brand’s ideal customer.

Affiliate Marketing 74

Affiliate Marketing Manufacturing User-Generated Promotion 74

Digital Marketer

APRIL 14, 2023

Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Before you jump in, it’s essential to create an effective Instagram marketing strategy, so you can experience the results everyone’s talking about. Grows Product Sales. Generate a Style Guide.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Hubspot Marketing

MARCH 29, 2023

Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Whether you're new to market research, this guide will provide you with a blueprint for conducting a thorough study of your market, target audience, competition, and more.

Market Research 145

Market Research Marketing Marketers Price 145

Rock Content

JANUARY 19, 2021

To build resiliency, your business must understand the current environment in which you’re working to generate leads and guide the buying process. Better data helps you create the high-impact content your customers are searching for and want to engage with. Accelerate the Sales Cycle With Interactive Content.

Marketing 119

Marketing Marketers eBook Place 119

Martech

FEBRUARY 20, 2024

This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. By explicitly telling readers what you want them to do, you eliminate confusion and guide them on their journey. Shows value without feeling like a sales pitch. Fit even the tightest schedule.

Gen Z 119

Gen Z Millennials Email Marketing Place 119

Search Engine Land

NOVEMBER 13, 2023

This guide highlights how agencies can automate or expand their capabilities to delight and retain their clients for years to come: 1. Setting realistic expectations, creating detailed plans, and maintaining regular communication are vital steps to combating issues. Why clients break up with their agencies 2.

Transform 112

Transform Whitepaper Non-Profit CRM 112

Neil Patel

JULY 28, 2021

Let’s go over what a good content strategy contains and how to create one. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Different segments of the sales funnel warrant different types of content. Don’t simply churn out content for content’s sake. Lead Metrics.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

AWeber

APRIL 17, 2024

Email marketing for realtors allows you to stay connected with those who are interested in working with you, ultimately making it more effective than many other types of marketing. If you want to attract home sellers, create a page that explains how you can help them sell their homes quickly and for the best possible price.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Hubspot Marketing

AUGUST 14, 2020

The business plan is an undeniably critical component to getting any company off the ground. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success. What is a Business Plan?

Finance 144

Finance Market Trends Market Research Marketing Plan 144

SocialPilot

FEBRUARY 8, 2024

The purpose is to reach the target market, increase brand awareness, and boost sales. This means that you must have a negotiation plan, know your goals, and stick to your budget. The ultimate goal of influencer negotiation is to create a valuable, mutually beneficial, transparent, and long-lasting partnership.

Influencer Marketing 86

Influencer Marketing Non-Profit Communications Price 86

Orbit Media Studios

JUNE 20, 2023

With an effective content strategy, you can use content for marketing, sales, customer support, and internal alignment. Sure, you could create 143 Google sheets and pivot tables and content calendars — but that isn’t a content strategy — it’s content strategy documentation. Nor is your tone of voice or style guide.

Whitepaper 83

Whitepaper Content Marketing Management Education 83