Martech

OCTOBER 24, 2024

These tools address specific marketing challenges, such as content creation or chatbots. Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Isolated genAI solutions (indie tools).

Copywriting 128

Copywriting Transform User-Generated PR 128

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Marketing Insider Group

SEPTEMBER 16, 2024

Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. Who will win the content creation game, or is the future one of collaboration rather than competition? Jasper is an AI tool that helps marketers and writers create persuasive, SEO-optimized content.

Transform 128

Transform Entertainment SEO Branding 128

Martech

NOVEMBER 1, 2024

Many organizations start small with AI pilots before scaling. However, many small-scale experiments take too long to prove their worth or don’t address business-critical issues that move the needle. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share.

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

The Marketing Operations Leader

JANUARY 2, 2025

You’ll learn exactly how to build, lead, and scale a marketing ops function from scratch—drawing from real-world lessons I’ve learned leading teams and solving complex problems. Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Lead conversations about technology investment.

Non-Profit 130

Non-Profit CRM Marketing Marketers 130

Martech

DECEMBER 9, 2024

Hyper-personalization needs human sensitivity AI excels at analyzing data to deliver personalized recommendations and content in real time. AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. AIs contribution : Automates content creation, accelerating execution.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Hubspot Marketing

JULY 15, 2024

Community managers also sometimes act as content creators and may be called to create entire calendars based on a specific persona or theme concerning the brand. In other words, Scale Ai is seeing unprecedented growth and needs a community manager to nurture its growing audience.

Management 128

Management Finance Communications Entertainment 128

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. Content atomization addresses this challenge. This approach helps stretch the value of every content investment. What is content atomization?

Whitepaper 138

Whitepaper SEO Analytics User-Generated 138

The Marketing Operations Leader

DECEMBER 23, 2024

By the end, you’ll know how to: Structure and scale your marketing ops team. You want to scale your team but need proven processes. Looking forward to seeing you there, Darrell About the Marketing Operations Leader Newsletter Most of the content in the Marketing Operations Leader Newsletter is available to free subscribers.

New Markets 130

New Markets Marketing Marketers Management 130

Hubspot Marketing

NOVEMBER 7, 2024

The real challenge is getting that product in front of the right customers — repeatedly, and at scale. In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? But what does that really mean, and how do you put it into practice?

Inbound Marketing 117

Inbound Marketing Logistics Price User-Generated 117

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics.

Management 123

Management CRM Analytics Marketing 123

Hubspot Marketing

JANUARY 17, 2025

Like most marketing teams, we approached email personalization through segmentation grouping leads based on similar characteristics, then tailoring content to those groups. For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. It wasn't a bad approach.

Transform 129

Transform CMO Influencer Marketing Education 129

Martech

SEPTEMBER 13, 2024

Conversely, if you’re sending one per day, make sure your content is super relevant each time. If you’re sending emails just for the sake of it, it’s best to scale back and wait until you have something worth reading. A good balance between informative and sales-focused content is key.

Email Marketing 137

Email Marketing Marketing Marketers Promotion 137

Sprout Social

SEPTEMBER 23, 2024

Let’s dive into how AI proficiency, wide-scale adoption and intentionality helps our team anticipate customer needs and empowers them to become best-in-class marketers. The most commercially well-known solutions are content creation tools, so that’s where they start.

Transform 84

Transform Marketing Marketers Energy 84

Martech

NOVEMBER 11, 2024

Web production and personalization: Tailoring digital content for engagement This team customizes web experiences to align with each user’s preferences and behaviors, mastering content management systems (CMS), data insights and personalization tools. Utilizing segmentation to increase the relevance of content for different audiences.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. Table of Contents How much do influencers cost? Other factors, such as the industry or niche, influencers' engagement rates, and content format, also play a role here. This blog details the full rundown of what I learned.

Influencer Marketing 131

Influencer Marketing Price Affiliate Marketing Millennials 131

Martech

JANUARY 15, 2025

For example, use AI for public-facing content creation or internal process automation. Dig deeper: Why starting small with AI pilots before scaling is a mistake Step 3: Prioritize critical metrics Marketers often juggle multiple goals and metrics. The key is to start small but remain committed to scaling efforts over time.

Customer Acquisition 120

Customer Acquisition Customer Product Branding 120

Martech

OCTOBER 31, 2024

Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. You can even understand whether consumers prefer video content, how often they search on mobile devices or if they’re influenced by reviews.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Ultimately, the capacity to adapt and innovate will dictate the success of their marketing endeavors, regardless of their scale. Processing.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. It helped them find their customers’ favorite channels and the content that resonated with them. So, the company focused more on inbound content and targeted digital channels. Processing.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

DECEMBER 16, 2024

Streamline planning, execution, and insights Automate repetitive tasks like audience segmentation, content recommendations, and performance analysis to save time for big-picture initiatives. Use these insights to refine your strategies across channels, content, and audience engagement.

Transform 124

Transform Marketing Marketers Customer loyalty 124

Martech

JANUARY 27, 2025

Understanding SEO helps focus maintenance efforts SEO is far more than keywords and content it requires a deep understanding of technical processes like site speed, structure, and performance. This predictable revenue also makes it easier to scale your operations, hire new talent, or invest in tools and infrastructure.

Management 121

Management SEO Finance Energy 121

Hubspot Marketing

AUGUST 28, 2024

Table of Contents How to Use AI for Technical SEO Adding AI to Your Technical SEO Strategy: Yay or Nay? Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search. Kelly is a marketing manager and SEO content strategist working on HubSpot’s EN blog strategy.

SEO 136

SEO User-Generated Communications Management 136

Hubspot Marketing

NOVEMBER 14, 2024

Table of Contents What is below the line marketing? This targeting shrinks a campaign’s size and scale, so BTL actions typically cost less than their ATL counterparts. Croft is the CEO of Five Four Partners , a growth agency that helps companies launch and scale. BTL marketing helps you identify what to scale ,” she said.

Direct Mail 130

Direct Mail Marketing Marketers Email Marketing 130

Litmus

OCTOBER 17, 2024

” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Encourage subscribers to interact with your emails by sending valuable content. Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. 40% say they have difficulty scaling their program. The problem is that you’ll need a ton of content or products to effectively enable personalization.

Shipping 123

Shipping eCommerce Customer Journey Analytics 123

Martech

AUGUST 2, 2024

Balancing a variety of time scales produces resilience. Frequently shifting elements include digital campaigns, creative execution, content and sales plays. For example, pine needles on individual trees in a conifer forest change yearly, while the tree crown unfolds over several years. No, no, try this !”

Transform 117

Transform Marketing Plan Fashion Health 117

Litmus

SEPTEMBER 25, 2024

Ramli John, Content Director, Appcues Customer lifecycle marketing Customer lifecycle marketing focuses on the entire customer experience, covering all interactions with your brand over time, not just the initial purchase. Whether it’s a video or an article, your content should spark curiosity and get people talking.

Management 99

Management Marketing Marketers CRM 99

Hootsuite

SEPTEMBER 18, 2024

And when is the best time to publish your content? LinkedIn sits on the opposite side of the scale with only 5 weekly uploads. On Facebook, performance depends on the content you post more than it does on how often you post. Government profiles posting 10 times a week see the highest average engagement on their content.

User-Generated 116

User-Generated Social Media Marketing Management Analytics 116

Orbit Media Studios

JANUARY 8, 2025

Logos can also build trust in a content program. Make it relevant to the page and the content nearby. Melanie Deziel, Author of Prove It: Exactly How Modern Marketers Earn Trust “Consider your influencer’s area of authority and the content of their endorsement when choosing where you’ll place it on your website.

Copywriting 112

Copywriting Transform SEO Place 112

Sprout Social

DECEMBER 31, 2024

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. Influencers create brand pitches to convince companies to work with them on future content campaigns. Look at their content, and perform a quick audit for brand safety.

Branding 100

Branding Influencer Marketing Promotion Marketing Strategy 100

Customers.ai

DECEMBER 4, 2024

Here’s how to make your site work overtime for you: Email List Growth Hack 4: Content Upgrades Not all freebies are created equal. Instead of generic lead magnets, offer content upgrades tailored to the exact page your visitor is on. Use Automation to Scale Faster Scaling your email list doesn’t have to mean working harder.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Martech

FEBRUARY 21, 2025

Use raw, authentic content that matches what your audience already engages with. Repurpose organic content from your brands own feed. Use engagement-based custom audiences people who interact with your social content, watch videos, or click previous ads. Test different lookalike percentages 1% for precision and 5% for scale.

Gen Z 97

Gen Z Advertisers Advertising CRM 97

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Search Engine Land

SEPTEMBER 10, 2024

We’ll explore how AI has transformed various SEO processes – from content creation to keyword research – and discuss the limitations that come with these advancements. AI excels at automating repetitive, time-consuming tasks such as generating titles or meta descriptions, keyword clustering and even drafting content.

SEO 94

SEO Transform Customer Search Marketers 94

Hubspot Marketing

JUNE 30, 2025

At Drift, I applied that same mindset at scale. I recorded interviews, wrote articles, and created a ton of content — all for the price of a plane ticket. Start with content, not spend. No matter what you make, content that connects is actually high quality, unique, and interesting. Testing before scaling.

CMO 114

CMO PR Marketing Marketers 114