Remove search-engine-marketing
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What is generative engine optimization (GEO)?

Search Engine Land

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Why GEO is important. Key benefits of GEO.

Transform 131
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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Today’s marketing world is much more interesting than it was ten years ago. Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding 128
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Optimizing LLMs for B2B SEO: An overview

Martech

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Lets use a marketing automation platform as an example.

SEO 114
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What the Google antitrust ruling could mean for advertisers

Martech

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. AI-powered search Combine that with the new types of AI-powered search, and it’s easy to see how there could be a real challenge to Google’s dominance for the first time.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. What You’ll Learn: 🌐 State of AI Today: Discover how AI powers tools you already use, from search engines to recommendation systems. Register now to explore the future of AI in sales and marketing!

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

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Why Google lost: The DoJ’s case in 11 slides

Martech

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. Market share is the first thing courts consider when determining if a monopoly exists.