Martech

JANUARY 16, 2025

ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. Compared to traditional search, which relies mostly on keyword matching, AI search uses advanced algorithms to understand the context and intent behind the query. And here lies the potential problem. Where is this headed?

Transform 130

Transform User-Generated CMO Marketing 130

Search Engine Land

OCTOBER 2, 2024

Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. Get the newsletter search marketers rely on.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87

Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO?

Transform 114

Transform User-Generated SEO Digital Marketing 114

Martech

DECEMBER 16, 2024

To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Large language models (LLMs). Knowledge graphs.

Transform 117

Transform User-Generated SEO Communications 117

Search Engine Land

OCTOBER 8, 2024

This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. Get the newsletter search marketers rely on. Transform photos with Magic Edit.

SEO 119

SEO Transform User-Generated Analytics 119

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertising 85

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S.

Advertising 135

Advertising Advertisers Non-Profit Transform 135

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP).

SEO 107

SEO Branding User-Generated PR 107

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries.

Transform 137

Transform Whitepaper User-Generated CMO 137

Martech

SEPTEMBER 5, 2024

Free trials: Users try the software for a limited number of days. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest.

Non-Profit 128

Non-Profit Customer Journey User-Generated SEO 128

Marketing Insider Group

JULY 22, 2024

Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.

User-Generated 121

User-Generated Analytics Performance Marketing Promotion 121

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. Creativity and accuracy These generative AI models have been trained on content created on the web by individuals, and the content generated by these machines re-elaborates someone else’s creativity and lacks any recognition or attribution.

Transform 110

Transform User-Generated New Technology Promotion 110

Search Engine Land

AUGUST 12, 2024

Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users. Follow along and check off each step as you go to create content that both search engines and readers will love. What does their journey look like?

SEO 115

SEO User-Generated Place Market Research 115

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 127

Transform User-Generated SEO Branding 127

Marketing Insider Group

OCTOBER 29, 2024

By improving your search engine ranking, SEO brings visitors naturally without paid ads. These key SEO strategies build trust and authority with both search engines and users. Increased Visibility and Traffic Perhaps the most significant benefit of SEO optimization is that it makes your website rank higher on search engines.

SEO 102

SEO User-Generated Advertising Advertisers 102

Search Engine Land

JULY 31, 2024

You can create charts, graphs, tables and text boxes or include dropdowns and other elements to allow users to filter data how they’d like. Advanced users can blend multiple data sources together, such as combining Google Ads data and CRM data or reporting across multiple accounts. Get the newsletter search marketers rely on.

Advertising 110

Advertising Advertisers User-Generated Analytics 110

Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Between Nov.

Retail 94

Retail B2C User-Generated Food 94

Martech

OCTOBER 7, 2024

Google also announced other news about AI and Search. Ads are finally available for mobile users in the U.S. As Google and other search engines continue to innovate around AI and search, it is important to continue to watch the ongoing tests and launches of these features. Here is what they may look like: More AI news.

Retail 128

Retail User-Generated Price Product 128

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform 130

Transform SEO User-Generated Copywriting 130

Martech

JULY 31, 2024

Google’s search advertising landscape showed mixed results in Q2 2024. Advertiser spending on Google search ads increased by 14% year-over-year, a slight deceleration from the 17% growth observed in the previous quarter.

Advertising 122

Advertising Advertisers Retail eCommerce 122

Search Engine Land

SEPTEMBER 11, 2024

Start with keyword changes before automated technical audits While automated tools can be valuable for gathering initial data, relying solely on a list of issues generated by these tools comes with significant drawbacks. Dig deeper: Keyword difficulty in SEO guide: Everything you need to know Get the newsletter search marketers rely on.

SEO 106

SEO Transform Education User-Generated 106

Search Engine Land

SEPTEMBER 9, 2024

Earn badges : The navigation app Waze creates a hierarchy of users based on points. Creating challenges and competitions Challenges and competitions add an element of excitement and friendly rivalry to user experiences. The weekly sharing tracker motivates users to post, comment and contribute to articles. Processing.

User-Generated 84

User-Generated SEO Education Branding 84

Martech

JANUARY 13, 2025

When done right, they improve site speed, enhance the user experience, and influence search engine ranking. Faster load times mean happier users (and search engines) Website visitors have little patience for slow-loading pages. Optimized images reduce load times, helping you keep users engaged.

User-Generated 124

User-Generated SEO eCommerce Price 124

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. Dig deeper: Optimization beyond data: Design thinking for SEO Get the daily newsletter search marketers rely on. How can we better match user intent when they are searching online?

Whitepaper 112

Whitepaper SEO Transform Health 112

Martech

JULY 15, 2025

As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Success is measured by whether your content earns the attention of generative AI. The takeaway?

Transform 85

Transform User-Generated Marketing Marketers 85

Search Engine Land

JULY 23, 2024

While this study primarily used basic prompts, some users report better results with more detailed prompt crafting. Currently, generative AI bridges a gap by producing working functions when given detailed prompts. Thinking like a machine (using IDs, classes and distinct entities) is key to successful AI-generated results.

SEO 108

SEO Transform Non-Profit User-Generated 108

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. mobile users use voice search every day. Whether you believe that ChatGPT and other LLMs are going to be viable marketing channels, your bosses probably do. Monitoring competitor websites for changes. Processing.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

SEPTEMBER 20, 2024

While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. AI has revolutionized the once-tedious PPC ad creation process.

Price 85

Price User-Generated eCommerce Retail 85

Search Engine Land

JULY 17, 2024

However, we must ensure that the potential reach of the trending term is greater than the current keyword’s monthly search volume (MSV); otherwise, the change won’t be beneficial. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms.

SEO 105

SEO Fashion PR Influencer Marketing 105

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. That’s great.

SEO 108

SEO Management Price Thought Leadership 108

Martech

JANUARY 27, 2025

It also involves creating a user experience that matches what search engines like Google want. Those working in SEO already know how critical factors like server uptime, fast loading speeds, content structure, and error-free markup are to maintaining visibility in search results.

Management 121

Management SEO Finance Energy 121

Martech

MARCH 17, 2025

No, but… Many tasks marketers typically perform can be accomplished using the standard functionality of ChatGPT. This includes generating content, answering customer inquiries and providing insights based on data analysis. However, OpenAI’s Operator introduces additional capabilities that enhance the marketing process.

User-Generated 83

User-Generated Marketers Marketing SEO 83

Search Engine Land

SEPTEMBER 25, 2024

Dig deeper: 7 reports SEO and PPC can use to help each other succeed Evaluating true ad incrementality For keywords where the brand ranks in positions 1-3, the co-optimization process evaluates whether allocating additional ad spend would generate incremental ad clicks (based on Google’s old incrementality study ). Processing.

SEO 83

SEO User-Generated Place Branding 83