Sprout Social

MARCH 12, 2024

With skepticism around performative activism on the rise, audiences value brands that prioritize providing excellent service over lackluster public statements. The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community.

Social Media Marketing 115

Social Media Marketing Gen Z Health Marketing 115

Hubspot Marketing

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." or "What services does a PR agency provide?".

PR 120

PR Communications Price Management 120

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. This empowers you to proactively tailor your offerings and marketing communication. But they’re also commonly used in customer service and the personalization of banking solutions.

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Hubspot Marketing

MAY 27, 2022

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. We’ll also see examples of brands that have used some of these tactics. Communication. Social Media Public Relations Campaign Examples.

PR 138

PR Transform Communications Price 138

Businesses Grow

JANUARY 3, 2023

This is nothing less than an existential crisis presented by AI.”. Yes, there is an existential crisis presented by AI. In Shelly’s example, the “commodity” studio musicians lost their jobs. I was a journalism major, a communications professional, a blogger since 2009, an author of 10 books. I’ve thought about this a lot.

Education 143

Education Communications Product Branding 143

Sprout Social

FEBRUARY 6, 2023

For example, the link in bio feature can direct your audience to more content on your website. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

User-Generated 101

User-Generated Social Media Marketing eCommerce Communications 101

Adobe Experience Cloud Blog

AUGUST 24, 2020

But with some markets completely eliminating the possibilities for in-person meetings, and others strongly advising against it, we need to find ways to quickly adapt to being 100% online and virtual , while still keeping the same high-quality level of service that makes prospects buy.

Customer Journey 174

Customer Journey Transform Customer Thought Leadership 174

Sprout Social

JUNE 18, 2020

The COVID-19 crisis has certainly put social marketer’s flexibility to the test. Faced with a global crisis, social marketers have had to rethink their entire strategies and even scrap whole campaigns that no longer feel relevant. Cancelled all campaigns promoting services for the time being, but social has me thrown.

Communications 102

Communications Health Retail Promotion 102

Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Written and verbal communication. It's marketing, communications strategy, and subject matter knowledge. crisis communicator ?? community advocate ?? Creativity.

Management 101

Management Communications CMO Digital Marketing 101

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. Most importantly, I could charge more premium rates for our PR services because of the reputation and authority we had built. But it doesn't stop there.

Transform 78

Transform PR Key Performance Indicator Thought Leadership 78

Hubspot Marketing

DECEMBER 20, 2022

This post is a part of The Crisis of Disconnection , a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. Despite our hyperconnected world, reaching customers and target audiences has never been harder.

Branding 92

Branding CRM Thought Leadership Advertising 92

AWeber

JULY 24, 2023

The ways in which you communicate with your customers has to be adjusted when these life altering situations occur. And the best way to communicate with your audience during these disasters or pandemics is with email. So let’s get into how you should be using email during a disaster or pandemic to communicate with your audience.

Customer 75

Customer Key Performance Indicator Communications Copywriting 75

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. Brands need to engage in that dialogue to effectively provide service to their customers.” Use community building as a way to create more value for your audience.

Management 114

Management CMO Marketing Marketers 114

Hubspot Marketing

JUNE 16, 2021

In this post, we'll discuss how to create brand pillars that clearly communicate your brand identity to your audience. For example, brand pillars can be core values, important strengths, or aspects of a brand that support or add dimension to the core idea of "Who are you?". People use products and services when they like a brand.

Branding 129

Branding Millennials Communications Education 129

Adobe Experience Cloud Blog

AUGUST 6, 2020

For many, that meant a major transition to completely online sales and service, as was the case for Minnesota-based Legacy Toys, which had been established and developed based on providing an in-store, hands-on customer experience. Enable agile communications through the pandemic.

Transform 174

Transform Shipping Entertainment Communications 174

Sprout Social

DECEMBER 3, 2020

For Blue Corona , a full-service digital marketing agency, the Sprout Social mobile app is a must-have. “If So, if for example, you’re taking photos with your phone while covering an event, you can upload them to the Asset Library and you and your colleagues can access them no matter where you are.

Management 140

Management Social Media Marketing User-Generated Fashion 140

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. We’ve put together this quick guide to email marketing during a crisis , highlighting our key takeaways that you can share with your team. And if so, how? Don’t worry.

Email Marketing 95

Email Marketing Communications Marketing Marketers 95

Martech

MARCH 10, 2022

Kite Hill has just launched a “Tech for Good” pitch-off, asking technology start-ups with diverse founders to apply for a three-month pro bono communications program. One, it’s within our existing client base that ‘s shifting their broader communications efforts and strategies, so there’s an opportunity there.

PR 95

PR Non-Profit Thought Leadership Energy 95

Sprout Social

APRIL 7, 2020

We’ll break down what the numbers reveal about the COVID-19 conversation, provide examples of brands successfully navigating the crisis and share what marketers should consider when building their strategies. The National Cowboy Museum , for example, offers levity in an otherwise serious situation. No signs of slowing down.

Branding 116

Branding Transform Gen Z Entertainment 116

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. Most importantly, I could charge more premium rates for our PR services because of the reputation and authority we had built. But it doesn't stop there.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Look at the channels they use to communicate and engage with customers, promote their business and drive the most visibility.

Price 95

Price Market Segmentation SEO Market Research 95

Rock Content

MAY 5, 2020

Digital content experiences will come out of the crisis stronger than ever. It’s no doubt that Content Marketing will come stronger out of this crisis. During the outbreak, maintaining brand credibility with public interest content and ads should be prioritized over any sales promotions and product-driven communications.

Manufacturing 101

Manufacturing Food Promotion Education 101

Rock Content

MAY 26, 2020

As an example, if all the companies in our category cut their promotional spend in half, for example. It may provide some short-term relief, but the subsequent loss of market share that follows will be extremely difficult to regain when the crisis is over and during the recovery. points of market share gain.

Non-Profit 83

Non-Profit PR B2C Promotion 83

Marketing Insider Group

SEPTEMBER 20, 2021

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged. Personalize Communications. Diversify Event Programming. This virtual dilemma can be a challenge for any association professional.

Communications 112

Communications Marketing Marketers Promotion 112

Hubspot Marketing

NOVEMBER 6, 2023

For example, a social media manager can ask ChatGPT to whip up a social media strategy for the kind of company they work for (e.g., Google’s Chief Decision Scientist, Cassie Kozyrkov , uses the Cat vs. Not-Cat example to illustrate this pitfall. SaaS, tech, law firm). The AI tools they create also inherit that bias.

Law 121

Law Automobile Management Communications 121

Businesses Grow

FEBRUARY 25, 2024

Are we really going to count on the world following directions on how to detect fraud just to use our service? A precedent Let’s look at another example of a brand in a crisis caused by bad players external to the company. What kind of a marketing strategy is that? Of course this is not just a DocuSign problem.

Education 52

Education eCommerce Place Branding 52

Neil Patel

OCTOBER 1, 2020

And I’ll use plenty of examples to spark your creativity. Help pages: Customers with critical product or service questions lean on this page to get their answers. 10 Exceptional Contact Us Page Examples. Scorpion offers internet marketing services to law firms, hospitals, franchises, and more. That stops today.

Communications 145

Communications Law Shipping User-Generated 145

Litmus

MAY 6, 2020

With COVID-19 still being top of mind for marketers around the world, I was wondering about strategies that companies can take when it comes to communicating with their subscribers around unplanned events, be it a global pandemic, natural disaster, or even things like supply chain disruptions. Shreyas : Take the long view.

Health 76

Health Email Marketing Communications Global Marketing 76

Litmus

MAY 7, 2020

With COVID-19 still being top of mind for marketers around the world, I was wondering about strategies that companies can take when it comes to communicating with their subscribers around unplanned events, be it a global pandemic, natural disaster, or even things like supply chain disruptions. Shreyas : Take the long view.

Health 76

Health Email Marketing Communications Global Marketing 76

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. You may already have people on staff responsible for message approval, customer service, PR, and social engagement.

PR 145

PR Law Finance Entertainment 145

Buffer Marketing

JANUARY 11, 2024

I wanted to learn everything I could about AI to help me understand if it was really going to cause the existential crisis I imagined.    For example, we started using ChatGPT to batch topic brainstorming, assist us in outlining, and do initial rounds of content edits for our clients. At least not anytime soon.

Copywriting 91

Copywriting Education Price Communications 91

Marketing Insider Group

SEPTEMBER 28, 2020

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Intermedia Cloud Communications Blog. Quick Takeaways. DivvyHQ Blog.

Thought Leadership 127

Thought Leadership Content Marketing Transform Marketing 127

Campaign Monitor

MAY 24, 2022

Read this post for five incredible SMS marketing examples of messages your audience actually wants to read. In short message service (SMS) marketing, many brands, unfortunately, become just like your Great Aunt Margaret. This combination makes SMS text messages the ideal channel for time-sensitive event communication.

Promotion 98

Promotion Fashion Marketing Marketers 98

Rock Content

MAY 14, 2020

The Coronavirus crisis derailed all 2020 plans. As we tried to adapt to this new “normal”, we found examples of companies that were able to respond quickly to these events with the help of our Ion software. Other examples. The context has changed, as have consumer behaviors and the market.

Management 102

Management Logistics Entertainment Shipping 102

Marketing Insider Group

AUGUST 2, 2021

In times of uncertainty, one of the best ways to keep your finger on the pulse of what’s happening in your market is to communicate effectively with your customers. In fact, it’s in times of crisis and uncertainty that some of the most important technologies and innovations we use in our lives have come to exist. Stay Customer-Focused.

Marketing 143

Marketing Marketers Communications Market Trends 143

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. These are examples of how many are using AI to use people’s image and likeness or intellectual property.

Marketing 90

Marketing Marketers User-Generated Education 90