Jeff Bullas

FEBRUARY 5, 2023

This increases brand recognition in the market and puts your business in front of more potential customers. By buying Facebook followers and some engagement (likes) on your content as you get a new page off the ground, you accelerate the tedious process of overcoming this embedded psychological habit of your customers.

Price 307

Price Promotion Social Media Marketing Branding 307

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 105

Advertising Advertisers Retail Price 105

Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Successful businesses attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible.

Content Marketing 86

Content Marketing Marketing Marketers Marketing Strategy 86

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Year after year, survey after survey, leads were number one. This last one is a biggie.

Gen Z 116

Gen Z Pharmaceutical Customer Acquisition Marketing 116

Search Engine Land

APRIL 4, 2024

The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online marketing software company, which is said to be valued at $35 billion. If the acquisition is successful, it would be a significant deal amidst increasing privacy regulations under U.S. Why we care. Antitrust concerns.

CRM 104

CRM Advertising Advertisers Search Marketers 104

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 124

Whitepaper Content Marketing Thought Leadership Marketing 124

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 106

Analytics Customer Journey User-Generated Customer loyalty 106

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

Transform 106

Transform Manufacturing Fashion Promotion 106

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. That’s because the customer service that employees provide forms part of what you sell.

Market Trends 93

Market Trends Customer Product SEO 93

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 111

Transform Manufacturing Pharmaceutical Analytics 111

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey. Get MarTech!

Customer Journey 95

Customer Journey Customer Retail Customer loyalty 95

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? With influencer marketing, you typically lightly touch consumers through a brand mention. What’s the value of a brand community?

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. Too many of my clients want to accumulate too much data about too many of their prospects and customers. Focus on the fields necessary to sell and service them. They’ll admit that.

CRM 117

CRM Manufacturing User-Generated Management 117

Search Engine Land

APRIL 1, 2024

These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Both aspects can lead to increased conversions and overall campaign success. Get the daily newsletter search marketers rely on. Why we care.

Advertising 99

Advertising Advertisers Customer Management 99

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation.

Customer Journey 128

Customer Journey SEO Customer Logistics 128

The LeadG2 Blog

APRIL 15, 2024

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. Ideally, any business needs to invest in both branding and sales marketing.

Branding 94

Branding Customer loyalty Marketing Marketers 94

Customers.ai

APRIL 10, 2024

graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. They are forcing us to find new ways to reach customers and new ways to identify and understand the customer journey. and what marketers value the most.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development.

Law 105

Law Communications Management Analytics 105

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.   Direct mail works so well for a couple of reasons.

Direct Mail 81

Direct Mail Branding Customer Acquisition Advertising 81

Chief Martec

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. In answer to the question Is your company using marketing technology? If you have a website, you use marketing technology.

Transform 66

Transform CMO CRM Management 66

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Target users.

Price 128

Price User-Generated Education eBook 128

Search Engine Land

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. Customers want an experience that’s more tailored to them. Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Table of contents What does a customer data platform do?

Transform 80

Transform Analytics Customer Journey Shipping 80

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 141

Customer Transform CMO Retail 141

illumin

FEBRUARY 22, 2024

As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. What has many customers and advertisers apprehensive about Prime’s addition of ads is that users were given little choice in the matter.

Shipping 115

Shipping Price Advertising Advertisers 115

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Ad creation.

Marketing Strategy 107

Marketing Strategy Marketing Marketers Shipping 107

Search Engine Land

APRIL 11, 2024

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking.

Digital Marketing 101

Digital Marketing Advertising Advertisers Customer 101

Hubspot Marketing

MARCH 21, 2024

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics.

Marketing 95

Marketing Marketers User-Generated Promotion 95

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 52

CRM Customer Customer loyalty Health 52

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. Marketing this then becomes a conversation, not a sales pitch. Well, not anymore.

Product 100

Product Transform User-Generated Management 100

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 106

Social Media Marketing B2C Whitepaper Marketing 106

Search Engine Land

APRIL 16, 2024

Customer research. By the time you’re finished reading this, my hope is that you’ll feel like (despite all the winds swirling around) you have more control over your SEO success in the coming months. Customer research You’re undoubtedly doing some version of customer research (right?) Changes in the keyword landscape.

SEO 107

SEO User-Generated Communications Search Marketers 107

Martech

JULY 22, 2022

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. More agile marketing and operations. A better relationship with your customer.

Customer Journey 84

Customer Journey Customer Analytics Global Marketing 84

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO. What is B2B SEO?

SEO 110

SEO Non-Profit B2C CRM 110

Vertical Response

MARCH 22, 2024

Without the fluff, we provide straightforward insights into each idea, highlighting the potential for growth and success. Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise , an international money transfer service I use. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM).

Marketing 93

Marketing Marketers User-Generated Influencer Marketing 93

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Customer Journey 95

Customer Journey Marketing Automation Platform Marketing Marketers 95