The CMO Survey

APRIL 24, 2024

The emphasis in managing Martech is reported to be on “optimizing existing tools,” “identifying tools for a stronger customer experience,” and “identifying what can be linked together to form powerful capabilities,” while “hiring or retaining talent” and “creating a shared cross-enterprise strategy” are given less attention. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketing 289

Jeff Bullas

FEBRUARY 6, 2023

Considering an Instagram growth service to take some work off of your plate? Being a social media manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. Quick links How does an Instagram growth service work? Are Instagram growth services worth it?

User-Generated 305

User-Generated Management Price Place 305

Jeff Bullas

JANUARY 24, 2023

Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. But there is the odd social media unicorn that breaks the trend. Social Viral Much like Stormlikes , Social Viral has a lot of positives when it comes to buying TikTok followers.

Gen Z 338

Gen Z Price Target Market Customer 338

Jeff Bullas

FEBRUARY 5, 2023

This increases brand recognition in the market and puts your business in front of more potential customers. By buying Facebook followers and some engagement (likes) on your content as you get a new page off the ground, you accelerate the tedious process of overcoming this embedded psychological habit of your customers. Secure website.

Price 307

Price Promotion Social Media Marketing Branding 307

Jeff Bullas

JANUARY 18, 2023

Social media is a huge part of pretty much everyone’s life these days. For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. The kicker? They never use bots to get your TikTok views. You may also ask to drip deliver them.

Entertainment 314

Entertainment User-Generated Energy Price 314

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. We have scoured the internet to find some of the best social media providers for you. We tested their offering, the delivery and even their customer support. Let’s find out!

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Hootsuite

JANUARY 24, 2024

Picture this: You’re in the middle of a social media crisis (oh no!), All you and your team need to do is grab a social media customer service template and hit Reply All. This blog has every and any social media customer service template you could ever want. You’re welcome.

Customer 101

Customer Social Media Marketing Finance Communications 101

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm.

Management 91

Management Branding PR Food 91

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Why we care. Discovering new products.

Branding 126

Branding Customer Journey Shoppers Customer 126

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 105

Customer Non-Profit Real Estate Transform 105

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. They also asked us to create an Instagram profile just to have a presence on another social media platform.  At that time, no one could have predicted the importance of Instagram customer care. What is Instagram customer care?

Customer 103

Customer Communications Transform Social Media Marketing 103

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. But advertisers, facing competitive pressures, still see digital ads as an effective way to reach customers at all stages in their journeys and therefore continue to increase their digital spend. Retail media. Social rebound.

Advertising 119

Advertising Advertisers Retail Transform 119

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool?

CRM 71

CRM Price Communications Social Media Marketing 71

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. There are also national brands that want to expand in specific local markets.

Advertising 120

Advertising Advertisers Retail Price 120

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Transform 109

Transform Manufacturing Pharmaceutical Analytics 109

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Get ready to unpack the secrets to boosting your Google reviews and attracting more customers. But how to get Google reviews?

User-Generated 87

User-Generated Customer Food Place 87

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction.

Branding 79

Branding Analytics Management Customer 79

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6%

Social Media Marketing 127

Social Media Marketing B2C Whitepaper Marketing 127

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 107

Social Media Marketing Key Performance Indicator Influencer Marketing Management 107

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 118

SEO PR Branding Customer 118

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 120

Education Health Management Branding 120

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 119

Education Health Management Branding 119

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service.

eCommerce 121

eCommerce Price Shoppers Customer 121

Search Engine Land

JANUARY 16, 2024

Prompt: Write a Social media post, focus on “Experience the best Vehicle Recovery, Transport and Outdoor Maintenance Services at your fingertip” Add company name Here to There Transport Ltd. Call us today for reliable and efficient services that you can trust. You serve the White Mill area in Wales.

Price 107

Price SEO Advertising Advertisers 107

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. What type of customer support are you looking for? Cost : OpenAI offers subscription plans through the ChatGPT Plus service, which costs $20 per month.

Price 138

Price User-Generated Education eBook 138

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Health 100

Health Management Branding Customer 100

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media.

Price 107

Price Entertainment Social Media Marketing SEO 107

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Price 86

Price Communications Social Media Marketing Analytics 86

The LeadG2 Blog

APRIL 25, 2024

Inbound marketing comprises nontraditional efforts to connect with potential customers already searching for services like yours, including non-interruptive channels like SEO and content marketing, social media posts, and organic marketing campaigns.

Inbound Marketing 106

Inbound Marketing Marketing Marketers Target Market 106

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Transform 118

Transform User-Generated Analytics Market Trends 118

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Search Engine Land

FEBRUARY 29, 2024

This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey. TikTok was the second-largest social media platform for purchases , behind only Instagram in 2023, per Statista.

Advertising 124

Advertising Advertisers Gen Z eCommerce 124

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Management 103

Management Branding User-Generated Energy 103

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. Brands with an engaged social media community will win audiences.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Customer 105

Customer Health Retail Management 105

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Customer 84

Customer CRM User-Generated Manufacturing 84

SocialPilot

JANUARY 21, 2024

In the era before social media dominance, reaching out to a business often meant enduring tedious hold music or navigating a maze of email threads. Today, with the ubiquity of social media platforms, customers have found a more direct and engaging channel to communicate with businesses.

Customer 85

Customer Transform Communications Promotion 85