Shifting to Online Marketing Platforms for Thriving Business?
Zumvu
JUNE 11, 2018
With the continuous change and evolution of modern technologies, both small and medium businesses are doing everything possible to stay in line.
shifting-to-online-marketing-platforms-for-thriving-business 
How influencers and content creators are reshaping brand strategies
Martech
FEBRUARY 27, 2024
Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)
Buffer Marketing
JANUARY 22, 2024
As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform.
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How the Google-Reddit partnership impacts brand management
Search Engine Land
APRIL 12, 2024
The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. For Techify, this represents both an opportunity and a challenge.
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Building your generative AI marketing skillset: Training and upskilling
Martech
MARCH 8, 2024
This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. 1 barrier to the adoption of AI for marketing.
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Why now is the time to pay attention to micro-communities
Martech
FEBRUARY 9, 2024
These days, there’s a significant user shift towards smaller, more private groups known as micro-communities, which add a new dimension to the internet-as-a-city analogy. For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space?
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)
Buffer Marketing
JANUARY 22, 2024
As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform.
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2024 Predictions: Email captures marketers’ attention
Martech
JANUARY 11, 2024
In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.
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Omnichannel loyalty: Crafting a seamless customer experience by Comarch
Martech
OCTOBER 4, 2023
The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. Diving deeper into omnichannel loyalty An omnichannel loyalty strategy integrates online and offline activities to reach customers through emails, social media, mobile apps and more.
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5 Insights and Innovations from the 2024 State of Marketing Report
Rock Content
APRIL 12, 2024
Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.
Mastering AI-Powered Sales and Marketing: 10 Steps to Success in 2024
Digital Marketer
OCTOBER 9, 2023
As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. Revisit your marketing collateral, website, and social media content.
Omnichannel loyalty: Crafting a seamless customer experience by Comarch
Search Engine Land
OCTOBER 4, 2023
The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. Diving deeper into omnichannel loyalty An omnichannel loyalty strategy integrates online and offline activities to reach customers through emails, social media, mobile apps and more.
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How to create a successful 2023 holiday season SEO strategy
Search Engine Land
SEPTEMBER 6, 2023
For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. What comes to mind when you think of the fading days of summer?
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Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out
Hubspot Marketing
APRIL 2, 2024
This year, business leaders expected sharper dips as more consumers finally unplugged. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. Compared to 2019, websites also saw less overall traffic growth.
Jen Bergren: Spotlight on the expert
Martech
JULY 27, 2023
Q: Your starting point was some distance from marketing technology, correct? Looking back on it, that’s a lot of ops for someone with an arts degree, but I really thrive in those areas. Looking back on it, that’s a lot of ops for someone with an arts degree, but I really thrive in those areas. It was a pretty natural shift.
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The Top 2024 Digital Marketing Trends to Explore Next Year
Sachs Marketing Group
DECEMBER 18, 2023
There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant. In the realm of digital marketing , stagnation is not an option.
Smart Strategies: How to Get Leads That Convert
Duct Tape Marketing
FEBRUARY 13, 2024
Smart Strategies: How to Get Leads That Convert written by Shawna Salinger read more at Duct Tape Marketing Leads are the fuel that drives the growth of every business. Without clients – there’s no business! You’ll also understand how to use online lead generation to connect with your ideal clients.
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20 AdWorld Pros to Pay Attention to in 2024
Customers.ai
FEBRUARY 7, 2024
Antonis has a pretty cool way of turning creative ideas into serious business growth, having worked with big names like PepsiCo, Unilever, and many others to create buzz-worthy campaigns that get results. You’ve gotta know who to listen to. That’s where our lineup of the coolest, most savvy ad pros comes into play.
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Effort shaming: Balancing work ethic and burnout in marketing
Search Engine Land
MAY 3, 2024
There seems to be this new “thing” emerging online. Turn to any social media platform, and you will find posts and videos from people talking about balancing work and life, avoiding burnout and maintaining well-being. Don’t get me wrong – burnout is real. No one wants to see anyone get to that stage. I just don’t mention it anymore.
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Solving the Crisis of Disconnection: How to Unite Your Brand Around Growth [Expert Tips & Data]
Hubspot Marketing
DECEMBER 20, 2022
This post is a part of The Crisis of Disconnection , a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. Scaling companies need to place connection at the center of their business growth strategies.
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Why brands must embrace responsible marketing practices
Martech
DECEMBER 23, 2021
Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. It’s marketing with a conscience,” said Frank Brooks, head of EMEA marketing at dotdigital.
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How your approach to content needs to change: People, process and technology
Search Engine Land
AUGUST 18, 2023
People’s preferences drive key changes in search and content environments Online consumers have evolved, demanding instant, relevant, and accurate answers to their questions and needs. Leading social media platforms like TikTok, Instagram Reels, and YouTube Shorts are now favorites among brands.
Is your YouTube Channel a brand video graveyard? How to revive it
Search Engine Land
MAY 30, 2023
For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? How can it help my business? Sadly, for many businesses, YouTube is just a place to host their videos. In short, for many businesses, YouTube is where their videos go to die.
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3 ways B2B marketers can use generative AI
Martech
APRIL 28, 2023
As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.
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5 Reasons CMOs Can No Longer Own Social Media
Hootsuite
OCTOBER 21, 2020
For many organizations, it’s not even a question: Marketers own social strategy. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. The result: Five lessons for CMOs on how to make your organization more mature and how that will improve your business.
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How live clienteling is helping Lucchese sell more cowboy boots
Martech
NOVEMBER 22, 2021
Cavalry based out of San Antonio,” said David Berger, Lucchese’s Head of Marketing. A Lucchese sales associate helps an online shopper — all images provided by Lucchese. They were already using Immerss, a live commerce platform that enabled them to present their products in a one-to-many virtual environment (e.g., QVC style).
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How to navigate SEO in a multi-platform world
Search Engine Land
NOVEMBER 9, 2023
Social platforms TikTok and Pinterest are some of the biggest search engines after Google. To thrive in today’s dynamic environment, SEOs are expected to: Be more involved in – if not lead – the content creation process. Collaborate with social media and PR teams to create a more holistic marketing strategy.
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How This Car Rental Business Used Its Google Business Profile to Grow Online
Buffer Marketing
FEBRUARY 29, 2024
With a background in the dynamic airline industry, I transitioned into small business ownership ten years ago, where I became intimately involved in marketing tasks. During this time, I stumbled upon search engine optimization (SEO) and recognized its pivotal role in driving business success.
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5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies
Customers.ai
JANUARY 8, 2024
The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. This year alone we’ve witnessed significant shifts that require strategic adaptability. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment.
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7 Fitness Advertising Tips and Strategies
Neil Patel
AUGUST 5, 2021
For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. The health and fitness industry is worth over $96 billion dollars.
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How to Improve SEO on Amazon and Drive More Sales
Sachs Marketing Group
DECEMBER 21, 2023
How to Improve SEO on Amazon Improving SEO for Amazon products is crucial for any e-commerce business. Improving SEO on Amazon involves optimizing your product listings to rank higher in Amazon’s search results. It’s about understanding Amazon’s unique algorithm, leveraging relevant keywords, and enhancing product visibility.
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Smart Ways to Partner with a Digital Marketing Agency
SMA Marketing
JULY 27, 2023
In today’s rapidly evolving digital landscape, businesses are continually challenged to stay ahead of the curve. Emerging new technologies and dynamic online consumer behavior have redefined the rules of engagement, making digital marketing an indispensable pillar of success. What is Digital Marketing Partner?
Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]
Hubspot Marketing
SEPTEMBER 26, 2022
The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade. image of b2b marketing evolution]. Like anything in marketing, there comes a point where it becomes saturated. Think Slack and Calendly.
Marketing Trends to Watch in 2021, According to 21 Experts
Hubspot Marketing
JANUARY 4, 2021
Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.
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Unleash Your Potential
Duct Tape Marketing
JULY 15, 2020
Unleash Your Potential written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Molly Fletcher. In this episode of the Duct Tape Marketing Podcast , I interview Molly Fletcher. What you’ll learn if you give a listen: How to leverage platforms in different ways. Like this show?
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Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?
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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)
Buffer Marketing
AUGUST 30, 2023
Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. And is it worth it? What is a community?
How to Scale Your Website’s Revenue in 2024
Exposure Ninja
MARCH 7, 2024
Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Dreaming of turbocharging your website’s revenue without breaking the bank or burning the midnight oil? And why should you care ?
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How to Scale Your Website’s Revenue in 2024
Exposure Ninja
MARCH 7, 2024
Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Dreaming of turbocharging your website’s revenue without breaking the bank or burning the midnight oil? And why should you care ?
Transform 52
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What is Digital Transformation and why companies need it immediately
Rock Content
AUGUST 21, 2020
The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. A lot of people mistakenly take Digital Transformation as a market solution, like software or a platform.
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What’s next? Expert predictions on the future of social media for 2023
Sprout Social
DECEMBER 12, 2022
We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. “These new platforms are seeing incredible growth numbers. And what is life if not social? You know what you’re doing.
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5 Coding Bootcamps to Help You Snag a Job In Digital Marketing
Neil Patel
MAY 3, 2021
When you think of coding, your next thought probably isn’t digital marketing. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. How Can Coding Bootcamp Help You Get a Job in Digital Marketing? It’s more likely to be UX design or software development.
How to Grow a Brand to Nearly 60k TikTok Followers
Buffer Marketing
JULY 3, 2023
If you’re anything like me, there are so many things fighting for your attention online that you have to be highly selective about what you give precious minutes, and those videos usually don’t make the cut. When did you last pay attention to a generic brand video that wasn’t for research purposes? The probable reason?
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Brand experience: Why it matters and how to build one that works
Sprout Social
JUNE 7, 2023
At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?
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