Rock Content

FEBRUARY 21, 2024

Let’s solve this mystery and explore how this groundbreaking strategy can transform your employer brand. So this is the content – be it in the form of videos, images, social media posts, or blogs – that is created and shared by your own team members. What the Heck is Employee-Generated Content (EGC)? Probably not.

Transform 78

Transform User-Generated Branding Education 78

Hubspot Marketing

MAY 25, 2023

So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Find out how this recruiting strategy combines the best marketing principles and recruiting methods to help attract top talent.

Inbound Marketing 93

Inbound Marketing Customer Acquisition Communications SEO 93

Hubspot Marketing

JANUARY 2, 2023

This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation , and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. Recruitment Strategy Trends. Incorporation of social media for recruitment.

Gen Z 117

Gen Z Law Marketing Marketers 117

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined. Social media posts.

Thought Leadership 130

Thought Leadership Education Communications User-Generated 130

Jeff Bullas

FEBRUARY 13, 2023

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve. Get this: there are 3.77

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Thought Leadership 112

Thought Leadership Place CMO B2C 112

Digital Marketer

AUGUST 1, 2023

If there’s one thing I’ve noticed about a successful hiring strategy, it’s that they tend to be super organized. Here are a few new tactics and trends to help you attract the right talent: Using Social to Proactively Recruit However, something else has been happening for ages too. Are You Ready to Master Social Media?

User-Generated 74

User-Generated Advertising Advertisers Target Market 74

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples).

Logistics 97

Logistics Food User-Generated Branding 97

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Whitepaper 83

Whitepaper Millennials Law CMO 83

Buffer Marketing

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Social Media Marketing 96

Social Media Marketing Non-Profit Price Marketing 96

Scoop.it!

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. Use hashtags like #HR, #recruiting, #employment, etc., That builds trust and connection.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Hubspot Marketing

DECEMBER 12, 2023

I asked him why he chose to include these, and he said, “I wanted a little more personalization to my resume and want [recruiters] to know me as a person beyond a piece of paper.” Recruiters and hiring managers review countless resumes for every job role. And apparently, he’s not alone. We all have to start somewhere.

Place 101

Place Real Estate Non-Profit Finance 101

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy?

User-Generated 122

User-Generated Shoppers Education Traditional Marketing 122

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

User-Generated 96

User-Generated Branding Management Promotion 96

Sprout Social

MAY 25, 2022

Social media marketers report finding qualified talent as their biggest concern, according to our latest research. Social media teams aren’t the only ones feeling the crunch. Internal recruits bring internal knowledge from other roles with them. Take social media managers, for example.

CMO 92

CMO Social Media Marketing Management Price 92

Hubspot Marketing

APRIL 10, 2023

adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it?

Gen Z 139

Gen Z Millennials User-Generated Branding 139

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Health 98

Health Management Branding Customer 98

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. These ideas are organized into three categories: strategies, tools and tactics. This tier recruits and manages over 100,000 VARs and resellers globally who help their clients with cloud migrations.

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Neil Patel

FEBRUARY 17, 2021

You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step. Social Media Ads.

Direct Mail 141

Direct Mail Marketing Marketers User-Generated 141

Hubspot Marketing

NOVEMBER 2, 2022

Review your social media accounts. You’ll want to impress recruiters with your first-class LinkedIn profile. Here’s what recruiters look at when scrolling through your page: How you represent yourself — your headline and the about section. When writing a cover letter, write directly to the recruiter or hiring manager.

Digital Marketing 128

Digital Marketing Copywriting Management Education 128

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. Here are a few tips for you to up your recruitment game.

Advertising 143

Advertising Advertisers User-Generated Information Technology 143

Hubspot Marketing

DECEMBER 19, 2022

You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. Influencers are social media superstars, trendsetters, tastemakers, and knowledge leaders with sizable and highly engaged networks of followers on social media. Here’s what you need to know.

Whitepaper 106

Whitepaper Influencer Marketing User-Generated Fashion 106

Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. Chances are that your employees are already on social media and talking about their work. Social media advocacy. Positive workplace environment for recruiting and HR.

Thought Leadership 120

Thought Leadership User-Generated Promotion Place 120

Rock Content

APRIL 6, 2023

Employee branding is a specific type of branding that doesn’t always get the same amount of focus as traditional external branding strategies. In this article, we’ll explain why employee branding is so important and give you some strategies for success. Social media is a way for your company to highlight company culture.

Branding 91

Branding Education Place Communications 91

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Your C-suite pitch: Traditional social media tactics are becoming less reliable. We had similar results at Sprout.

User-Generated 91

User-Generated Thought Leadership Millennials Branding 91

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Millennials 118

Millennials Education Social Media Marketing Management 118

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Communications 124

Communications Finance Health Management 124

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Thought Leadership 90

Thought Leadership Education Logistics User-Generated 90

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

Branding 106

Branding Transform User-Generated Communications 106

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Individual. Individual.

Finance 109

Finance PR Communications Marketing 109

Hootsuite

JANUARY 2, 2024

Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy.

Social Media Marketing 107

Social Media Marketing Analytics Management Promotion 107

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation.

Digital Marketing 127

Digital Marketing Whitepaper Copywriting Real Estate 127

Hubspot Marketing

MARCH 20, 2023

To help you better grasp AI's most recent advancements, we've compiled a list of interesting AI statistics to consider before you use it for your own company strategy. In 2022, many companies are using AI to improve their hiring policies and needs , reduce the need for redundant hiring, and enable more efficient recruiting methods.

Marketing 125

Marketing Marketers Global Marketing Advertising 125

Hubspot Marketing

SEPTEMBER 29, 2023

Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. Short-Form Video Short-form video is taking the social media world by storm, and higher education can (and should) join in. Image Source 4. Image Source 6.

Education 101

Education Market Trends Marketing Marketers 101

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We asked them all the questions you’d expect about social tactics and strategies and results.

Transform 138

Transform Communications PR Promotion 138

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Management 89

Management Real Estate Branding Food 89