Businesses Grow

FEBRUARY 19, 2024

I will be premiering this new speech at a series of events in their lovely home country of New Zealand, and I wanted to give you a sneak preview. I will be premiering this new speech at a series of events in their lovely home country of New Zealand, and I wanted to give you a sneak preview. But who is?

Food 128

Food Education eCommerce Branding 128

Rock Content

APRIL 12, 2024

Other brands will find success while you watch. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals.

Marketing Strategy 87

Marketing Strategy Content Marketing Key Performance Indicator Analytics 87

Rock Content

MARCH 18, 2024

Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look from start to finish. Automating Content Creation: Streamlining Your Workflow with AI Artificial intelligence needs to be part of your thought process as you focus on your content marketing strategy.

Content Marketing 97

Content Marketing Marketing Marketers Analytics 97

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. This type of content is much easier to create when it's informed and driven by empathy. Be open to feedback.

Marketing 128

Marketing Marketers Entertainment Education 128

Search Engine Land

NOVEMBER 20, 2023

The articles are AI-powered to start a conversation about various topics, then enhanced with expert perspectives and contributions from the LinkedIn community. But with much AI-powered content, why are collaborative articles so successful? Instead, they test new strategies and tactics to find the best one that works for them.

SEO 126

SEO User-Generated Affiliate Marketing Finance 126

Buffer Marketing

MARCH 5, 2024

I had been growing the pet supplement line for my company, HAPPYBOND , through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success.    Instead, it flopped.

Shipping 85

Shipping Food Retail Customer Acquisition 85

Martech

AUGUST 19, 2022

With the pandemic’s boon to virtual work , the viability of leveraging budget-friendly labor markets becomes more attractive. Before transitioning marketing tasks to new labor markets, it’s critical to understand what tasks must stay “close to home” and what can be done “away from home.”

Transform 106

Transform Marketing Marketers Education 106

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Hybrid names (e.g.,

Transform 106

Transform Branding Management Education 106

Search Engine Land

NOVEMBER 9, 2023

They need to help develop content strategies and ensure that content is optimized for search engines and users. Work closely with UX designers to create websites that are easy to use and navigate. Use data and analytics to track their progress and measure the success of their campaigns.

SEO 110

SEO PR Transform eCommerce 110

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Today’s consumers are busy people with many options competing for their attention, so the more seamless their shopping experience can be, the better.

Shoppers 52

Shoppers Gen Z Digital Marketing User-Generated 52

Ariyh

JANUARY 1, 2024

Try Storyblok - the next generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels 170,000+ marketers and developers use it. On your way home that evening you check your mailbox and pull out a colorful, nicely printed brochure.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Martech

JANUARY 30, 2024

” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” ” The master class is aimed at email marketers with one or two year’s experience under their belts.

Email Marketing 117

Email Marketing Marketing Marketers Education 117

Hootsuite

JANUARY 18, 2024

But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. to gather data on various metrics including their monthly traffic, bounce rate, click-through rate, and the strategies they use to rank on search engine results pages. Otherwise, let's get started.

B2C 144

B2C Analytics User-Generated SEO 144

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 92

Marketing Strategy Product User-Generated Marketing 92

Hubspot Marketing

APRIL 21, 2023

So, what's the recipe for high-impact success? What works for one business won't work for another — and finding the right metrics and timing to test can be a tough problem to solve. That’s why you need inspiration from A/B testing examples. Truthfully, there is no one-size-fits-all recipe.

Gen Z 130

Gen Z User-Generated Promotion Fashion 130

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Successful complaint management is all about customer care. Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one.

Management 102

Management Branding User-Generated Energy 102

Sprout Social

APRIL 29, 2024

With its widespread adoption and engaged user base, the platform offers a unique opportunity to build brand awareness, drive sales and create meaningful connections with customers. Need to increase your share of voice in the UK market? You need UK Instagram influencers. How to identify the right Instagram influencer for your UK brand?

Branding 61

Branding Fashion Food COS 61

Buffer Marketing

MARCH 26, 2024

  So you hop onto your stock photo site of choice and spend hours scrolling through expensive, too-perfect, generic clips that just won’t work.   It’s a frustrating and all-too-common experience for marketers and creators alike. ✨ I’ve been working out consistently for over a decade.

Health 100

Health Social Media Marketing PR Energy 100

Search Engine Land

OCTOBER 23, 2023

Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos.

Customer Journey 112

Customer Journey SEO Logistics Customer 112

Search Engine Land

OCTOBER 12, 2023

You have bought an older home to renovate it. Now, you are faced with a decision: should you hire a general contractor who handles a range of home renovations or a specialized mosaic tiler? Their broad experience could be advantageous in addressing any unexpected issues that arise during the project.

SEO 115

SEO Transform Market Segmentation Price 115

Search Engine Land

JANUARY 25, 2024

Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Learn how to create an effective YouTube advertising strategy with this comprehensive guide. But first, you have to make sure your target audience doesn’t just skip your ads. YouTube has 2.1

Advertising 108

Advertising Advertisers User-Generated Finance 108

Martech

AUGUST 30, 2023

Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the incidence has continued to increase, specifically for marketers through the first half of 2023. Does remote actually work?

Transform 92

Transform Management Communications Advertising 92

Martech

OCTOBER 14, 2022

The companies that have been most successful in adapting to these challenges share one critical commonality: they prioritize the collection and use of privacy-compliant first-party customer data as a competitive asset. As America’s largest power sports aftermarket retailer, Comoto is home to Cycle Gear, J&P Cycles and RevZilla.com.

Transform 116

Transform Branding Retail Communications 116

Hubspot Marketing

DECEMBER 23, 2022

Staying productive is a goal many of us have, but finding a strategy that works can be challenging. Read on to discover a list of productivity blogs featuring high-quality information and strategies you can adopt to get over the productivity hump. Recommended Read: Professio sano in vitam sanam (on balancing work and life).

Product 132

Product 132

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. First, let’s uncover why building a YouTube marketing strategy is important. For example, YouTube recently launched YouTube Shorts , their new short-form video experience. Home or office tour.

Entertainment 128

Entertainment Education Food User-Generated 128

Martech

APRIL 4, 2024

All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. This aligns with recent HubSpot updates , which also aimed to simplify processes, empower data-based decisions and improve everything from team engagement to customer interactions. But that’s just the beginning.

CRM 55

CRM Management Transform User-Generated 55

Martech

MAY 3, 2023

You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You do get your dream kitchen two years later but from Lowe’s. Imagine this.

Whitepaper 94

Whitepaper Email Marketing Customer Journey Education 94

Hubspot Marketing

DECEMBER 12, 2023

They’re likely reading the same skills and similar experiences over and over. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers.

Place 100

Place Real Estate Non-Profit Finance 100

Marketing Insider Group

MARCH 11, 2024

It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s about making sure your message hits home in the most effective way possible. Want to show off a new product?

Key Performance Indicator 94

Key Performance Indicator SEO Analytics Shipping 94

Buffer Marketing

NOVEMBER 7, 2023

Kat Boogaard ’s journey into freelance writing isn’t all that unique: She was working full-time in marketing but yearned for more flexibility, creativity, and control in her work. I take home 100 percent of my profit as my salary. So, she quit her full-time job to build a freelance writing business.

Energy 115

Energy Non-Profit Logistics Price 115

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

Influencer Marketing 124

Influencer Marketing Affiliate Marketing Marketing Marketers 124

Marketing Insider Group

SEPTEMBER 15, 2020

And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences. . Phygital marketing optimizes the experience for B2B customers as well.

Gen Z 143

Gen Z Manufacturing Transform B2C 143

Econsultancy

FEBRUARY 11, 2022

Post-pandemic, there has been an increased demand for omnichannel retail, as consumers crave fast, easy, and frictionless retail experiences across channels. This follows on from last year’s redesign of 1,000 Walmart stores to enhance navigation (and create a digitally-enabled shopping experience). year-on-year.

Branding 87

Branding Retail eCommerce Shoppers 87

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. Backlinko’s confident brand tone of voice builds trust and establishes the website as a go-to resource for cutting-edge digital marketing strategies. You want every person who finds your content to have the same unforgettable experience with your brand.

Real Estate 85

Real Estate SEO Communications Fashion 85

Buffer Marketing

JANUARY 23, 2024

And we’re working on it! Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches. Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches.

User-Generated 123

User-Generated Promotion Management Communications 123

Hubspot Marketing

DECEMBER 14, 2023

When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy.

eCommerce 73

eCommerce Advertising Advertisers Promotion 73