Backlinko

JANUARY 6, 2025

Or Patagonia’s founder testing gear on mountain expeditions. I’ve distilled this guide to the five most impactful growth strategies, including: Success metrics Real-world examples Requirements to execute Expected timeline and results Let’s start with the most important one. You follow trends. Copy competitors.

eCommerce

Hubspot Marketing

JANUARY 17, 2025

Heres what we did, what worked (and what didnt), and what we learned along the way. We'd been running optimization tests on our nurture flows for years, but after a while, the gains became incremental by a few percentage points here and there. But here's the thing about big results: They dont come from trying everything at once.

Transform

Vertical Response

DECEMBER 21, 2024

Utilizing automation and A/B testing enhances email marketing efficiency by optimizing engagement and refining strategies based on performance data. Utilizing automation and A/B testing enhances email marketing efficiency by optimizing engagement and refining strategies based on performance data.

Email Marketing

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Social media AI tools Want to streamline your social media workflow?

Price

Hubspot Marketing

DECEMBER 23, 2024

Lets explore their top learnings and some key tips for making the most of AI in your MarTech strategy. Such tools use machine learning to analyze and optimize lead scores based on behavioral patterns and pre-defined criteria and automatically highlight warm leads. Heres how AI is making this process smoother and more manageable.

Transform

Hubspot Marketing

SEPTEMBER 9, 2024

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. If you’re scratching your head, don’t worry.

Gen Z

Martech

NOVEMBER 8, 2024

Without learning from past efforts, meaningful improvement is impossible. Without learning from past efforts, meaningful improvement is impossible. What prevents more effective learning after a campaign? Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative.

Marketers

Martech

MAY 1, 2025

But here’s the problem: most companies never pressure test it. Dig deeper: The 4 steps you must take before launching your product Use the four-part filter: Appeal, exclusivity, clarity, credibility McGlaughlin spent years testing value propositions. Testing your value proposition requires a controlled, measured process.

Product

Buffer Marketing

JULY 23, 2024

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press. It was a cost that felt very doable, so we decided to test putting out a press release as part of our launch strategy. 

PR

Hubspot Marketing

JULY 12, 2024

Matthew Stibbe , CEO of Articulate Marketing , told me, "Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.” That being said, how can you reap the benefits of online communities? Understand why you’re building a community.

Management

Buffer Marketing

SEPTEMBER 11, 2024

If you’re interested in learning more about these Bufferoos and their LinkedIn goals, you’ll find that context below.) How can you help your audience learn and grow? It’ll come as no surprise that many of the Buffer team are active on most social media platforms.

Entertainment

Backlinko

NOVEMBER 22, 2024

You need insights that matter. That’s why we’ve gone the extra mile. After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. Let’s get started. What’s the Best Enterprise SEO Tool?

SEO

Martech

AUGUST 20, 2024

AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society. However, contrary to Buffett’s cautious stance, some analysts argue the genie is already fully out of the bottle. and global stocks by 30%. Gartner developed the “ hype cycle ” to describe this phenomenon.

Marketers

Hubspot Marketing

JULY 23, 2024

Instead, I should have learned the psychology behind great ads, which can provide simple tips anyone can use to make an ad more effective. Instead, I should have learned the psychology behind great ads, which can provide simple tips anyone can use to make an ad more effective. My ideas were lousy. Create scarcity. Leave a letter out.

Promotion

Backlinko

DECEMBER 6, 2024

In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer.

Customer Journey

Marketing Insider Group

OCTOBER 28, 2024

Utilizing A/B testing and creative optimization drives better ad results. Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value.

Analytics

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

Traditional Marketing

Marketing Insider Group

AUGUST 5, 2024

Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Simple: Because guessing doesn’t cut it.

Transform

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP. Dig deeper: The service model evolving around CDPs 4. That’s not always true.

Customer

Buffer Marketing

JANUARY 8, 2025

Whether you're looking to streamline your processes or test out new channels, this guide will teach you how to crosspost effectively — from choosing which content to share across platforms to customizing your posts for maximum impact on each channel. What is crossposting? Why crosspost on social media?

Energy

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future. Were at a pivotal point in the evolution of marketing technology.

Transform

Hubspot Marketing

JULY 25, 2024

Here’s exactly how we did it and what we learned along the way. In the latest episode of Marketing Against the Grain , Emmy Jonassen, VP of Marketing for Demand Generation at HubSpot, and I walk you through this exact experiment — and the lessons we learned along the way. Would AI be able to match the effectiveness of our human team?

Customer

Buffer Marketing

DECEMBER 16, 2024

Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That's where URL shorteners come in. They create a dedicated short link that redirects to your original URL. links Use bit.ly

Price

Hubspot Marketing

DECEMBER 3, 2024

It's clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Here's the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can get it. Want a 20x ROAS? That’s possible, too. In a recent Marketing Against the Grain episode , Kieran and I discussed the solution.

Advertisers

The Marketing Operations Leader

JULY 23, 2025

Automated Experimentation Go beyond A/B tests. Today’s tools can test dozens or even hundreds of variations at once, subject lines, images, layouts, and more. 7 Modern Email Marketing Strategies to Try for 2026 & Beyond Email still delivers strong ROI. What’s changed is how leading teams are using it. 📩 1.

Email Marketing

Martech

AUGUST 26, 2024

I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few months. Dig deeper: 4 ways to achieve early wins with AI in marketing In other words, I still can’t evaluate Sora for myself. In addition, shy kids is a Toronto-based production company.

Transform

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. It’s time we address it head on. This juggling act is causing frustration for internal teams, external vendors and executives alike.

Marketers

Customers.ai

DECEMBER 4, 2024

But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s where growth hacking comes in. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list. when your sales team is pumped about all the new leads you identified but you’re just a chill guy.

CRM

Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Using A/B testing to make impactful decisions.

Retail

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog. Without further ado, let's dive in.

Video Marketing

Martech

NOVEMBER 14, 2024

This follows the “test-and-learn” mindset marketers put into action when updating all kinds of strategies and methods. After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. marketers by research firm Sago and conversation analytics software company Invoca. Shifts in perception.

Marketers

Customers.ai

DECEMBER 17, 2024

Lets face it. Most email and SMS flows are a hot mess of chaos and confusion. Too many messages, too much segmentation, and way too much effort. The result? Your audience tunes out, your engagement tanks, and youre left wondering why your open rates look like ghost towns. The truth is, as marketers, weve made things too complicated. Bottom line?

Outbound Marketing

Buffer Marketing

JANUARY 9, 2025

For example, I got the following ad by Adobe Photoshop on my feed recently: While the TikTok ad blended seamlessly with the other TikTok videos on my feed, the “sponsored” label and the “Learn more” call-to-action button were the differentiators. If yes, it might be worth it to test TikTok ads.

Advertisers

SocialPilot

SEPTEMBER 5, 2024

Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans. Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans. Are you on social media?

Promotion

Sprout Social

JANUARY 15, 2025

4 steps to take before January 19 in light of the US TikTok ban While this change may seem daunting, social marketers can successfully navigate it by doing what they do best: embracing adaptability and channeling a test-and-learn mentality. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation.

Branding

Martech

DECEMBER 27, 2024

The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year wont happen on customer touchpoints. It will happen in how marketers and organizations view customer experience.

Customer

Scoop.it!

NOVEMBER 7, 2024

Machine learning helps marketers curate the right content for the right subscriber. That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. Marketers have been using AI to help them spend more time on important things for years now.

Fashion