Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Best-in-Class Social: Shined a light on those who went above and beyond to create a memorable social experience.

Transform 112

Transform Energy Marketing Marketers 112

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? Top 8 Black Friday Ad Campaign Tips. Here’s how.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy.

Social Media Marketing 104

Social Media Marketing Entertainment Marketing Marketers 104

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Communications 125

Communications Finance Health Management 125

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. You’ll embrace a more strategic role.

Social Media Marketing 135

Social Media Marketing Marketing Marketers Copywriting 135

Sprout Social

FEBRUARY 15, 2023

It has been three years since what many media outlets described as “the racial reckoning of 2020.” This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. She meant that.

Branding 97

Branding Customer Marketing Marketers 97

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. These people have dedicated and engaged groups of followers on social media. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

SocialPilot

FEBRUARY 26, 2024

Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. What is AI Marketing?

Transform 70

Transform User-Generated Marketing Marketers 70

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public. — Amanda Nicole (@AmandaNicole487) April 21, 2021. Let’s dive in.

Food 96

Food Promotion Manufacturing Law 96

Many Chat

JUNE 16, 2022

Some of IG Automation’s critical features include: Flow Builder : Customize text, media, and destination URLs (such as a website) and instantly launch chat experiences, all without writing any code. Here are some case studies we put together this year with help from our users: . Introduced the Recurring Notification.

Retail 96

Retail User-Generated Communications Analytics 96

Search Engine Land

JANUARY 4, 2023

2022: The problem started in Google Search Console’s user interface in November 2021, when “Full Users” saw their status as “Delegated Owners” within the settings ownership verification section. Best Buy to sell search ads under its own in-house media company. Google would later introduce click-to-call phone numbers Jan.

Search Marketers 104

Search Marketers User-Generated SEO Marketing 104

Sprout Social

DECEMBER 9, 2020

In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Adaptability is the key to success.

Price 102

Price PR Education Analytics 102

Customers.ai

DECEMBER 11, 2023

From the recent iOS 17 updates to the imminent deprecation of cookies in Google Chrome in 2024 , the landscape is teeming with changes that are reshaping the way that we as marketers operate. For marketing agencies, the challenge is even larger – adapt to all the changes, show value to your clients, and prove campaign ROI.

Law 100

Law Marketing Marketers Advertising 100

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. And that includes your customers.

Conversational Marketing 99

Conversational Marketing Health Transform Marketing 99

Hootsuite

AUGUST 15, 2022

It’s easier than you think to stand out from the crowd on a busy sales day. Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. In 2021, Shopify store owners collectively made a whopping $6.3

Marketing Strategy 102

Marketing Strategy Shoppers eCommerce Retail 102

Search Engine Land

JANUARY 12, 2023

2021: Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol were all being halted. Matt Cutts educates Washington, DC about Google. Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. It is impossible to pay for a better ranking.”

Search Marketers 94

Search Marketers Marketing Marketers SEO 94

Hootsuite

SEPTEMBER 16, 2022

Business use cases range from automating your customer service to helping customers further along the sales funnel. We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI.

PR 97

PR Whitepaper eCommerce Retail 97

Digital Marketer

SEPTEMBER 6, 2022

Like virtually every other social network, TikTok gives you an opportunity to engage other users organically and through paid ads. These posts can be on any topic within your business’ niche and it’s the best way to get started with using TikTok. What is TikTok? How to use TikTok. original sound – The Farmer’s Dog.

User-Generated 76

User-Generated Entertainment Food Promotion 76

Customers.ai

DECEMBER 11, 2023

From the recent iOS 17 updates to the imminent deprecation of cookies in Google Chrome in 2024 , the landscape is teeming with changes that are reshaping the way that we as marketers operate. For marketing agencies, the challenge is even larger – adapt to all the changes, show value to your clients, and prove campaign ROI.

Law 56

Law Marketing Marketers Advertising 56

Moz

NOVEMBER 2, 2020

Buying local affects everything from mental and physical health, to emergency services access, diversity, democracy, and climate change. Small Business Saturday’s date this year is November 28th. Small Business Saturday’s date this year is November 28th. With the right strategy, we can make an impactful effort together.

Shoppers 71

Shoppers Education Food Health 71

Use Insider

AUGUST 11, 2022

November 11 is Singles Day, a unique, timed shopping event. One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers. In the previous section, we saw how mobile users contributed to a huge majority of the sales during Singles Day marketing campaign in the previous years.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What are your main priorities and goals for 2021? Several take place in April.

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1

Shoppers 88

Shoppers Fashion Promotion User-Generated 88

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Hootsuite

MAY 25, 2021

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. Who makes social media holidays up? Some days are the byproducts of marketing campaigns. Some are strictly social media holidays, while many are holidays off social media, too.

Food 144

Food Health Law Non-Profit 144

Hootsuite

SEPTEMBER 7, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Customers expect deals and promotions from their favorite retailers. In 2021, US shoppers spent $9.03

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Litmus

JULY 7, 2021

Jodie Coher , marketing strategist at JAC Media , recommends kicking off your holiday email planning after the 4th of July. This timing still allows a few months to create an organized plan around customer campaigns and any holiday sales we may want to offer. Since you should expect the unexpected, it’s best to get a head start.

Email Marketing 107

Email Marketing Management Customer Marketing Strategy 107

Sprout Social

AUGUST 24, 2021

In challenging, uncertain times especially, we cling to familiarity, comfort and what we recall from the “good old days.” — Scar (@ScarletBjornson) May 11, 2021. If my hair was tested, I’m sure they’d detect Campbell’s tomato soup and Kraft Singles from a childhood worth of that. Mushroom chicken. Army food goulash.

Food 130

Food Millennials PR Marketing 130

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. According to the Sprout Social Index™ , more than two-thirds of marketers anticipate investing at least a quarter of their budget into metaverse tactics over the next 12 months. Why brands invest in the metaverse.

Gen Z 118

Gen Z Branding Transform Millennials 118

Sprout Social

JUNE 29, 2021

And in the first half of 2021 alone, the creator economy recorded a booming $1.3 In this article, we’ll dive into everything brands need to know about content creators including how to find the right collaborators and which social platforms are investing in creators. It feels like everyone is all in on the creator economy.

Branding 123

Branding Non-Profit Millennials PR 123

Many Chat

APRIL 20, 2022

At ManyChat, we cheer on all sorts of automation efforts from businesses of all kinds. Initially, The Dream Workshop used Messenger ad campaigns to streamline communication, but they shifted towards Instagram Automation. . Read more about their Reels campaigns and Instagram Automation Workflows. Cello Cheese.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Sprout Social

APRIL 6, 2021

The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads. We’ll review some of the best ideas on how to generate sales leads through social media.

Whitepaper 140

Whitepaper B2C Promotion Advertising 140

Search Engine Land

SEPTEMBER 26, 2023

Williams-Cook saw it all – big names in affiliate marketing saw their traffic go down the drain, agencies were getting the boot from clients whose rankings tanked, and suddenly, folks were charging money to remove links. How has it only been 25 years? Am I the only one who feels like there can’t have been a world without Google?!

SEO 126

SEO Transform User-Generated Health 126

Buffer Marketing

JANUARY 9, 2024

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.  Even if you slot them into your social calendar as a placeholder, you’re on the right track for now.   ⚡ Looking to start a new calendar from scratch?

Fashion 117

Fashion Health Food Branding 117

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Econsultancy

DECEMBER 13, 2021

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. year-on-year to total $771 billion. year-on-year to total $771 billion.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Litmus

AUGUST 3, 2023

If you want to close out Q4 on a high note, this is the campaign to nail. Here are a few of the top trends we predict will be all over inboxes come November 24: Early Access Campaigns Consumers know and love Black Friday —and to make the most of it, we predict retailers will go bigger this year. Just cross it off the list.

Shoppers 74

Shoppers Retail Millennials Analytics 74