Martech

FEBRUARY 8, 2024

The emergence of generative AI has enhanced tools such as Broad Match and Performance Max. This data compensates for the deprecation of third-party cookies and offers a strategic edge to those who utilize it effectively. However, getting the most out of our data requires establishing the right foundations.

Transform 116

Transform Finance Marketing Marketers 116

Search Engine Land

APRIL 26, 2024

You can easily start with HubSpot’s Make My Persona tool. Dig deeper: Do personas REALLY matter in content marketing? Platforms such as Salesforce and Microsoft Dynamics offer rich insights into customer needs and behaviors, making them essential tools for SEO. Utilize this content to benefit your SEO strategy.

Product 95

Product SEO Gen Z Transform 95

Search Engine Land

FEBRUARY 29, 2024

Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance. Dig deeper: Is TikTok a search engine? Dig deeper: 8 new and updated Pinterest products for advertisers Get the daily newsletter search marketers rely on.

Advertising 123

Advertising Advertisers Gen Z eCommerce 123

Martech

FEBRUARY 29, 2024

Understanding who uses which technology and the team’s skills in those tools is crucial. It helps identify essential tools and personnel versus those that are optional. Everyone uses tools and should be measured on their ability to use them effectively. Why is this?

CMO 109

CMO Price Marketing Plan Management 109

Martech

FEBRUARY 19, 2024

Traditional project management tools might not fully meet the requirements of B2B marketing teams. Dig deeper: What is marketing work management? Utilization of project templates: Marketing work management platforms let teams create standardized templates for reproducible projects that happen often. Cool, right?

Management 123

Management Communications Marketing Marketers 123

Martech

OCTOBER 2, 2023

With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported teams.

Marketing 114

Marketing Marketers CRM Communications 114

Martech

DECEMBER 4, 2023

However, I am here to make the case for better utilization of AI which will improve the value you get from it and I believe will better position marketing to be a growth driver for your organization. Within our organization, we refer to this as the AI Utilization Process. I am not here to dissuade anyone from using AI. Get MarTech!

Customer Journey 125

Customer Journey CRM Customer Marketing 125

Search Engine Land

FEBRUARY 16, 2024

Amazon even has its own AI tool to help with product listings. Amazon has even introduced a new AI-powered image generation tool to help you produce improved creative. Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Get the daily newsletter search marketers rely on. Sponsored brands video-only creatives.

Marketing Strategy 127

Marketing Strategy Shoppers eCommerce Advertising 127

Search Engine Land

APRIL 9, 2024

Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. While using generative AI for ideas or starting points can be a great time-saver, these tools produce the same results for everyone. Brand tone of voice.

User-Generated 114

User-Generated Copywriting Advertising Advertisers 114

Martech

APRIL 23, 2024

Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. Implementing a new post-purchase experience Last year, True Classic implemented a tool created by parcelLab, a post-purchase experience software company.

Shipping 98

Shipping Retail Customer Journey Analytics 98

Martech

JANUARY 30, 2024

AI-powered tools help companies analyze customer data, understand preferences and craft messages that resonate with their target audience and individual customers. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Dig deeper: How generative AI is improving customer experience and service calls 3.

Transform 136

Transform Customer Customer Journey User-Generated 136

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Begin with systematically auditing your martech tools and processes. Scrutinize your current martech infrastructure with a discerning eye. Consider the following: Comprehensive audit.

Transform 111

Transform Analytics CMO CRM 111

Martech

FEBRUARY 21, 2024

Dig deeper: How to categorize customer data for actionable insights Where AI fits in As AI heavily relies on good data, there is a close relationship between artificial intelligence and the data we collect and utilize. Dig deeper: Using data analytics for customer acquisition: Best of the MarTechBot Get MarTech!

Customer Journey 97

Customer Journey Transform Customer Acquisition Price 97

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today 2. Keyword research Researching new keyword variations is another way to utilize AI to help you think outside the box and save time.

Copywriting 135

Copywriting Management Product Advertising 135

Martech

FEBRUARY 22, 2024

Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Target Market 107

Target Market Advertising Advertisers Neuromarketing 107

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

Customer 100

Customer eCommerce Analytics Retail 100

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. Dig deeper: How marketers can measure success Get MarTech! In your inbox.

Analytics 136

Analytics Transform Marketing Automation Platform Health 136

Martech

NOVEMBER 28, 2023

Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference. Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace.

CRM 99

CRM User-Generated Customer Management 99

Search Engine Land

FEBRUARY 5, 2024

Generative AI is being touted as a time-saving, workforce-reducing miracle tool. Dig deeper: 10 ways to leverage generative AI for advanced SEO Limitations of AI in the workplace At first glance, it seems like AI could solve many commercial problems. Although I’m sure there are people losing sleep over that. It is smart.

SEO 127

SEO PR Communications Search Marketers 127

Search Engine Land

DECEMBER 6, 2023

Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. AI can become your trusted companion and a go-to tool for content gap analyses, content enrichment opportunities and more. Dig deeper: 17 tips to improve your AI-assisted content creation process 3.

SEO 132

SEO User-Generated Transform Market Trends 132

Search Engine Land

MARCH 22, 2024

Dig deeper: Google to replace perspectives filter with forums filter Position your brand as the expert People prefer to do business with brands they know, like and trust. Tutorials, helpful tips, fun things to do in your local community and fun “about us” videos are just a few ways you can utilize video to engage your audience.

Real Estate 114

Real Estate User-Generated Price SEO 114

Search Engine Land

OCTOBER 23, 2023

If you rely solely on ChatGPT , albeit a powerful tool, you are missing a largely impactful opportunity in SEO – getting recommendations directly from the source. What better tool to use than Google itself for optimizing your site to rank better in SERPs? Enter Bard , Google’s answer to the AI chatbot revolution.

SEO 141

SEO User-Generated eCommerce Customer 141

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven? Format) Please list the benefits for each tool. Understood?

Analytics 108

Analytics Email Marketing User-Generated Marketing 108

Martech

JANUARY 9, 2024

Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference. Audience data from these sources will help you create personas.

Logistics 113

Logistics Whitepaper CRM Event Marketing 113

Martech

DECEMBER 14, 2023

The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Dig deeper: What personalization looks like without third-party cookies Potential issues. Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Why we care.

SEO 130

SEO Place Advertising Advertisers 130

Martech

APRIL 17, 2024

Technology companies continue to invest in their acquisitions and fully utilize them. Beyond that, you need tools to assemble data that may be disparate in location and unified identification. Dig deeper: Marketing technology optimization: The path to peak martech stack performance 2.

Email Marketing 127

Email Marketing User-Generated Marketing Automation Platform Customer 127

Search Engine Land

APRIL 25, 2024

Do your research You must be using these tools. These tools are here and are evolving rapidly. Dig deeper: LLM optimization: Can you influence generative AI outputs? Perplexity has developed a robust model and user interface, making it easy for users to learn and utilize. There are three things to consider: 1.

User-Generated 96

User-Generated Search Marketers Advertising Advertisers 96

Search Engine Land

NOVEMBER 16, 2023

Among Bard’s many potential uses, the tool can be a powerful ally for SEOs looking to dissect and understand Google’s algorithm updates and identify actionable recommendations for impacted sites. In other tests, Bard has claimed access to paid tools like Semrush and Sitebulb. Enter Bard, Google’s conversational AI chatbot.

SEO 111

SEO User-Generated Analytics Product 111

Martech

MAY 31, 2023

While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent. Dig deeper: Marketers under pressure to cut martech spend Get MarTech! Personalization and content generation lead the use cases. In your inbox.

Digital Marketing 120

Digital Marketing CMO B2C Marketing 120

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. This isn’t about having the latest tools but the right tools that complement and enhance the company’s business, marketing, CX and technology strategies. Poor data utilization. Inefficient processes.

Transform 116

Transform CMO CRM Fashion 116

Martech

FEBRUARY 14, 2024

Dig deeper: Alternatives to third-party cookies: The state of play As a result, identity resolution is critical to marketing success and essential for compliance with data privacy laws. Within a GAN, one element utilizes existing data to fabricate supplementary data for a profile, aiming to make it indiscernible from authentic data.

Law 113

Law Personalized Marketing Branding Marketing Strategy 113

Martech

APRIL 1, 2024

Overall, when implemented correctly and in conjunction with other marketing strategies, retargeting can be a valuable tool for driving conversions and maximizing the return on investment for businesses. What digital tools do we need to execute the campaign? What digital tools do we need to execute the campaign? In your inbox.

Customer 89

Customer CMO User-Generated Advertising 89

Martech

JANUARY 13, 2023

Dig deeper: In this economy CMOs need to spend more on training, not tech. Dig deeper: How ABM strategies can accelerate marketing and sales velocity. Invest in and utilize AI and buyer and account intelligence to identify and prioritize your GTM focus. Stop chasing leads, double down on customers and top opportunities.

Marketing 133

Marketing Marketers Customer Customer Marketing 133

Martech

MAY 24, 2023

Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. “Is this tool meeting specific use cases it was intended for, or is it not? “Sometimes marketers focus so much on the technology that they forget about the people who are planning to utilize the tools.

Marketing 101

Marketing Marketers Communications Direct Marketing 101

Martech

MAY 8, 2023

What ecommerce tool is used, and what other systems does it send to? Lastly, collaborate with other departments to share these findings and ensure data is usable in marketing tools. Dig deeper: Why we care about data-driven marketing 2. Dig deeper: Why testing is a marketer’s most powerful tool 3.

CRM 114

CRM eCommerce Marketing Strategy Place 114

Search Engine Land

NOVEMBER 6, 2023

You’ll then be taken to the Appeals tool. Dig deeper: 5 reasons your Google Business Profile might get suspended Get the daily newsletter search marketers rely on. The Appeals tool will be your central location for working on your appeal and checking the status of the appeal.

Management 122

Management Promotion Place Product 122

Martech

APRIL 26, 2024

They will facilitate the seamless integration of content creation tools, letting creators focus more on the artistry and less on the mechanics. Narrative exploration tools: Letting users explore alternative storylines or background details. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Transform 101

Transform Entertainment User-Generated Education 101