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4 Top Ways to Plan The Next Trade Show Event: Tips for Small Businesses

Zumvu

Running a small business means striving to stand out among big companies. This can be daunting if you need more expertise to do so.

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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. The person said, “I just want to show some pics of work I’ve done as well as a little contact me section.” Beyond your portfolio and contact info, your website should show your services, testimonials, and case studies.

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Seven Ways to Amplify Your Thought Leadership with Professional Awards

Trade Press Services Newsletter

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Here are seven ways to actively promote your accomplishment: 1. Write a Blog Post.

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How Marketers are Navigating Q4: Traffic, Lead & Email Data from 150K+ Brands

Hubspot Marketing

On top of racing to the finish with end-of-year reports, campaigns, and project memos, you're also in the thick of annual planning for the new year. Overall, year-over-year leads and conversions are trending up, which could be a positive sign for marketers who want to show that their work does impact their brand's bottom line.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. Trust is earned slowly.

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Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Hubspot Marketing

A few of the industries that saw the largest initial dips in traffic from April to June 2021 are Construction (-12%), Financial Activities (-11%), Manufacturing (-7.2%), and Trade, Transportation, and Utilities (-7.1%) When looking at our data, June seemed to be the month with the most seasonal changes or slumps. Trouble seeing this graph?

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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Hubspot Marketing

In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In 2024, AI will be one of the best ways businesses can scale their growth and increase the quality of their advertisements. Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.