Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics.

Health 109

Health Place Marketing Plan Content Marketing 109

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Buffer Marketing

OCTOBER 17, 2023

50 AI prompts to kickstart your creativity  Create a post that features [number] essential tools or resources for [target audience] related to [topic] ( use ). Write a post that shares the top [number] influencers or thought leaders to follow in [industry/field] ( use ).

Transform 127

Transform User-Generated Product Promotion 127

Hootsuite

APRIL 25, 2024

There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry. Trend-tracking. Talkwalker’s social listening capabilities provide extensive industry coverage.

Management 64

Management Price Analytics User-Generated 64

Buffer Marketing

APRIL 17, 2024

Why LinkedIn is important for B2B companies LinkedIn offers many opportunities to reach key decision-makers and influencers within their industry. Curate industry news, insights and trends Girl Power Marketing has a very distinct visual language with bright purple pastels and unique fonts.

Thought Leadership 91

Thought Leadership User-Generated Communications Promotion 91

Backlinko

JANUARY 8, 2024

With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 Crazy right?

Entertainment 104

Entertainment User-Generated Advertising Advertisers 104

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

DECEMBER 20, 2023

” He invites guests to discuss topics such as data ethics and boundaries of persuasion and to reflect on the ethical dilemmas marketers face. Grenier isn’t shy about exposing the BS in the industry and also shares his struggles and learnings. How do you reconcile your business objectives with your moral values?

Marketing Ethics 118

Marketing Ethics Transform Copywriting CMO 118

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What are the benefits of applying AI analytics? Let’s dig deeper.

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Buffer Marketing

OCTOBER 10, 2023

Thought leadership content helps you showcase your expertise and experience in a subject or industry via various content formats like books, webinars, whitepapers, or opinion pieces. ’ When you read some news, your mind reacts to it by producing thoughts – and knowing how to articulate that in writing is what you need to learn.

Thought Leadership 126

Thought Leadership Whitepaper Energy Law 126

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. The good news? We cover a wide range of topics, including social media trends, best practices, platform updates, and case studies… and even do fun experiments.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Search Engine Land

APRIL 8, 2024

Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. Offer to collaborate on content or ask for their opinion on a topic related to your website.

Finance 106

Finance Manufacturing Health Education 106

Hubspot Marketing

JANUARY 17, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Reynolds is no stranger to jumping on trending topics quickly through his media company Maximum Effort. The latest marketing news and strategy insights.

User-Generated 126

User-Generated Social Media Marketing Marketing Marketers 126

Buffer Marketing

FEBRUARY 14, 2024

Whether you want a humorous retelling of a 20-something’s first time reading the Harry Potter series or your news fed directly to your ears, you likely have something you return to periodically.  Listen to it here Ahead of the Curve with Coco Mocoe For trend-seekers, Ahead of the Curve is the podcast of choice.

Entertainment 93

Entertainment Health Influencer Marketing Education 93

Scoop.it!

SEPTEMBER 30, 2022

However, finding a good topic can challenge both seasoned and novice bloggers. It involves getting good search engine rankings and staying updated about trending topics. If you struggle to find the right topics for your WordPress blog, we have outlined eight helpful tips. Google trends and search console.

Transform 84

Transform User-Generated SEO Communications 84

Search Engine Land

OCTOBER 16, 2023

Ideally, you are going above and beyond to make your content the best it can be for any given topic, turning it into something that should objectively rank due to its quality. No matter your industry or audience, there’s always a way to find and execute these opportunities as the cornerstone of your link-earning approach.

Non-Profit 123

Non-Profit Transform SEO PR 123

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Local influencers also share the same experiences and dialects as your audience and understand local customs, values and trends, so their endorsements are more relatable and trustworthy. Build your strategy.

Branding 101

Branding Gen Z Fashion Food 101

Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. Click into dips or spikes on the Sentiment Trends chart to surface messages that contributed to changes in sentiment over time. But social listening zooms out to surface stories and news you may have missed. Social listening can help you unearth relevant influencers to partner with.

Health 123

Health Manufacturing Thought Leadership Product 123

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. This approach monitors current trends and preferences and predicts future shifts in user behavior, enabling both reactive and proactive strategy development.

Gen Z 117

Gen Z User-Generated SEO Millennials 117

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. Short-form content empowers creators to win views and reach new audiences, but new data shows that many audiences prefer a slightly longer format,” according to Tubular’s report, H2 2023 Social Video Trends.

Transform 118

Transform Digital Marketing User-Generated Education 118

Hubspot Marketing

MAY 8, 2023

They may struggle to find topics their target audience is interested in or may not know how to write content that speaks to them. Once you've identified topics your target audience is interested in, create high-quality content such as blog posts, videos, infographics, or ebooks based on the responses.

Market Research 124

Market Research Gen Z Key Performance Indicator Millennials 124

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. What Is the Google Search Trends Report? Top Trends from the 2021 Google Search Trends Report.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Search Engine Land

FEBRUARY 5, 2024

It’s a topic concerning many in the SEO industry at the moment. But there is palpable fear in the industry, and understandably so. Data scientists are finding trends. Marketers are much more likely to understand the impact of trends on their marketing efforts than AI would. Will AI replace SEO professionals?”

SEO 126

SEO PR Communications Search Marketers 126

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Elsewhere in Marketing The latest marketing news and strategy insights.

Real Estate 119

Real Estate User-Generated Fashion Food 119

Hootsuite

OCTOBER 12, 2023

What topics do they care about? This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. That will help you focus on customers close to you and the local topics they care about. Who are they? Where do they hang out?

Management 120

Management COS Social Media Marketing Shoppers 120

SocialPilot

JANUARY 26, 2024

Let’s get back to the topic. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Write me a TikTok postscript that aligns with a current trending challenge, incorporating our [product/service] in a fun and engaging way.

Transform 78

Transform User-Generated Marketing Marketers 78

Search Engine Land

JANUARY 31, 2024

Illyes, one of the most notable names in the industry, recently called out the prevalent overemphasis on link building. “I But each of these opinions comes with a wealth of opposition, making this a widely debated topic in the industry. Are links losing relevance in SEO? Where did we get the idea that links are dead?

SEO 120

SEO PR Energy User-Generated 120

Hubspot Marketing

APRIL 17, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Elsewhere in Marketing The latest marketing news and strategy insights. Wendy’s has been serving up sass on social media since 2017. It all started on Twitter.

Food 111

Food User-Generated Place Marketing 111

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. Candidates are also interested in industry awards and recognitions. Product news/industry partnerships.

Thought Leadership 132

Thought Leadership Education Communications User-Generated 132

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. How Twitter trending topics work. Personalize your trend page.

Promotion 130

Promotion User-Generated Advertising Advertisers 130

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Elsewhere in Marketing The latest marketing news and strategy insights.

Real Estate 112

Real Estate User-Generated Fashion Food 112

Buffer Marketing

JANUARY 3, 2023

LinkedIn is a place to have authentic conversations, not limited to one topic or the other because so many of those things go hand in hand. You can also subscribe to newsletters and Top Voices in your industry to help discover professionally relevant content. Tell us what you want to see less of by clicking the three dots (.)

Health 127

Health Place Product Marketing Product 127

Scoop.it!

NOVEMBER 17, 2022

They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. Jay Baer is one of the best minds in digital marketing, and his content is one of the best for learning about the latest trends across digital marketing.

Marketing 90

Marketing Marketers Digital Marketing SEO 90

SmartBrief - Marketing

MARCH 10, 2024

Segmentation also can include indicated interest in topics as well as past website or newsletter behavior. Lastly, benchmark your open/read and click-thru rate data against available industry information. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries.

Analytics 106

Analytics Key Performance Indicator Email Marketing Place 106

Buffer Marketing

OCTOBER 16, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Trending Topics and More With new features like trending topics , GIFs, and voice posts, Threads aims to enrich user engagement. Use these new features to enhance your Threads presence and engagement.

Gen Z 87

Gen Z Health User-Generated Entertainment 87

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Or, change the topics they write about on their blog. This is where data analysis comes in.

Analytics 102

Analytics Social Media Marketing Law Product 102