Search Engine Land

DECEMBER 7, 2023

We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates. Price competitiveness report (formerly the price benchmarks report) Delivers product-level attributes and price benchmark data, paralleling the information available in the Merchant Center.

Retail 94

Retail Product Non-Profit Price 94

Search Engine Land

SEPTEMBER 5, 2023

For this reason, the best first step in building a projection is to ask who you deliver the projections for and how the inquiring party plans to use them. How to align on KPIs Often, there’s a straight line between understanding how the inquiring party will use the projections and deciding which KPI should be the focus.

CMO 135

CMO Communications Branding Analytics 135

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Promotion 95

Promotion User-Generated eCommerce Marketing 95

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Transform 182

Transform Marketing Marketers Management 182

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. You can also use these insights to increase the reach, engagement and ROI of your next video. Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time.

Branding 128

Branding Video Marketing Analytics User-Generated 128

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use. But navigating the dynamic landscape of TikTok can be challenging.

Branding 101

Branding Analytics Management Customer 101

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 70

Analytics Customer Journey User-Generated Customer loyalty 70

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Case study: ASO. Dash Hudson.

Gen Z 112

Gen Z Transform Retail Entertainment 112

Search Engine Land

OCTOBER 9, 2023

There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your marketing salary. Difficulties with marketing salaries There are some critical complexities to marketing jobs that make it trickier to benchmark appropriate salaries.

Search Marketers 117

Search Marketers Pharmaceutical Marketing Marketers 117

Rock Content

MAY 12, 2024

Some chatbots, like ChatGPT, are text-based and operate on platforms, while others may use voice interfaces or be integrated into specific messaging apps. Using natural language processing and machine learning, they understand and respond to user queries in real time. Older chatbots used an idea known as “canned responses.”

Communications 52

Communications Customer CRM User-Generated 52

Search Engine Land

DECEMBER 13, 2022

You can greatly expand your content marketing campaign and boost your business outcomes by aligning these goals and acting on information in your content audit. Performing a content audit is only one step toward improving your marketing performance. Get the daily newsletter search marketers rely on. Processing…Please wait.

Analytics 96

Analytics Promotion SEO Advertising 96

Buffer Marketing

MAY 11, 2022

You may have already seen our salaries and our salary formula, but another part of our process is to annually review the benchmarks that we use in the formula. To do this, we look at the data source for our salaries and make sure that all of our team’s salaries are keeping up with current market rates.

Market Trends 87

Market Trends Promotion Finance Customer 87

Hubspot Marketing

APRIL 2, 2024

Then, we compared their summer results to pre-pandemic benchmarks from the summer of 2019. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. Use data to guide your strategy. dip in deal closings.

Manufacturing 99

Manufacturing Communications Health Analytics 99

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Marketing Mix 112

Marketing Mix Marketing Marketers Price 112

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Search Engine Land

JANUARY 22, 2024

However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig). You don’t need to prove everything using A/B tests and stat sig results. How is it useful when you already know that?

Customer Journey 106

Customer Journey PR Marketing Marketers 106

Search Engine Land

SEPTEMBER 14, 2023

More specifically, how we can use generative AI to help with scalability. This explosion of generative AI is only fueling the fire of the misguided notion that “more is more” in marketing. SEOs are debating the value and efficiency of AI-generated content, and deciding how to use it at scale as part of their SEO strategy.

SEO 135

SEO Transform User-Generated Content Marketing 135

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. Ultimately, you have to use these discussions to align your work with company-wide goals.

Health 102

Health Email Marketing Analytics Place 102

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 106

Customer Transform Communications Promotion 106

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Would it be useful? Since April, MarTechBot has engaged in over 600 conversations with marketers. This methodology is decidedly imperfect but useful.

Transform 103

Transform CRM Analytics Social Media Marketing 103

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Where are companies using AI the most? Where are companies using AI the most?

CRM 124

CRM Transform User-Generated Marketing 124

Martech

NOVEMBER 8, 2022

But other metrics have a bigger impact on your business and marketing strategy. “It’s It’s not just about getting those easy-access metrics that are available in your email service provider’s dashboard,” said Kath Pay, founder and CEO of boutique consultancy Holistic Email Marketing at The MarTech Conference.

Customer Journey 93

Customer Journey Email Marketing Marketing Marketers 93

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Determine your benchmarks for ROI.

Transform 113

Transform Analytics CMO CRM 113

Neil Patel

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? This is the case with people who do catalog sales, for example. In this case, manufacturers do not have total control over distribution channels. The costs relative to sales and marketing are divided between the parties. Intensive Distribution.

Manufacturing 121

Manufacturing Logistics Retail Real Estate 121

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. In fact, most folks working in PR aren’t using this type of data anyway.

Outbound Marketing 138

Outbound Marketing PR Inbound Marketing Analytics 138

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Product 130

Product Customer Acquisition Key Performance Indicator Customer Journey 130

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Key Performance Indicator 124

Key Performance Indicator Logistics Analytics Advertising 124

Search Engine Land

MAY 31, 2023

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Is your sales team happy with the work of the marketing team?

User-Generated 92

User-Generated B2C eCommerce Traditional Marketing 92

Martech

AUGUST 11, 2021

Therefore, when you’re outfitting your social media monitoring toolbox, there are several critical use cases that you want to have in your arsenal at the end of the day. First and foremost, you need the capacity for robust brand health benchmarks. Let’s look at a few. This is vital for seeing what works and what doesn’t.

Branding 135

Branding Health Analytics User-Generated 135

Econsultancy

MAY 10, 2022

Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy. Although these terms are still being used, priorities are changing.   Being on trend is a significant aspect of influencer marketing.

Influencer Marketing 137

Influencer Marketing PR Management Branding 137

Search Engine Land

APRIL 24, 2024

Most marketers are familiar with brand bidding, which can be a great tool for gaining visibility but also comes with many caveats. Laws vary by country and advertising jurisdiction, especially concerning the use of competitor names or bidding on their keywords. However, this method can be competitive and require long-term effort.

Price 107

Price User-Generated Law SEO 107

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Health 122

Health Analytics Industry Insights Branding 122

Rock Content

JUNE 27, 2023

Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do we do extensive research and share new insights on these issues on a regular basis, but such tactics are also at the heart of our very own marketing efforts.

SEO 86

SEO User-Generated Transform Education 86

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Transform 117

Transform User-Generated Analytics Market Trends 117

Search Engine Land

OCTOBER 18, 2023

More marketers are embracing Google’s latest omnichannel campaign types, such as Demand Gen. Because if you discover you don’t have enough budget, you might not be able to target top markets. So, if you have any data from existing Google Ads that can shed light on actual costs, use it. What payment method will you use?

B2C 113

B2C Advertising Advertisers Product 113