Neil Patel

MARCH 1, 2023

The right keywords mean people can find you when searching for products and services like yours. That’s where keyword research using a tool like Ubersuggest comes in. Know your product, then move to understand your market and competition to build the best B2B keyword list. In this case, your potential clients may vary.

B2C 91

B2C SEO User-Generated Shoppers 91

Buffer Marketing

JANUARY 25, 2024

We found a way to test the market before we dove in Before we purchased a single neon sign, I placed ads on Gumtree and Marketplace to see if there was interest from potential customers, using generic neon sign imagery I found online. It was a really promising sign for us to move forward. 

Social Media Marketing 99

Social Media Marketing Shipping SEO User-Generated 99

Animalz blog

MAY 15, 2023

Deep dive: What Marketers Need to Know About AI Content How to Use AI in Content Marketing As you dip your toes into the waters of AI-generated content, watch for opportunities to incorporate it into your marketing content and strategy. If, like me, you find yourself a little resistant to adopting AI, I can confirm it’s worth the effort.

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. The idea of community leverages humans’ instincts of social belonging and interaction, placing value and emotion beyond the product or service.

Retail 52

Retail Branding Fashion CRM 52

Buffer Marketing

JANUARY 25, 2024

We found a way to test the market before we dove in Before we purchased a single neon sign, I placed ads on Gumtree and Marketplace to see if there was interest from potential customers, using generic neon sign imagery I found online. It was a really promising sign for us to move forward. 

Social Media Marketing 84

Social Media Marketing Shipping SEO User-Generated 84

Search Engine Land

DECEMBER 4, 2023

Once users moved on from trying the chatbot for silly things like writing jokes or letters in Shakespeare’s voice, more useful applications emerged. Teachers figured out how to use large language models to teach complex topics to students. Almost overnight, people began using it to write emails, blog posts, code, and ad copy.

Transform 119

Transform Copywriting User-Generated Price 119

Search Engine Land

OCTOBER 10, 2023

Both campaigns use algorithmic targeting, whereas their previous iterations allowed you to select your targeting settings more freely. Using Performance Max without a data feed, and only creative assets with audience signals, is somewhat similar to what Demand Gen tries to do. .

Advertising 125

Advertising Advertisers CRM eCommerce 125

Hubspot Marketing

MAY 8, 2023

You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with. Image source 2.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

Martech

JANUARY 31, 2024

Marketing leaders need to cultivate a vision and use it to inspire their team. Lofty goals can come as a shock and sow the seeds of self-doubt. You might gather some data to help make your case. This is tactical leadership. Effective marketing leaders also need to be masters of communication. But their message is very different.

Transform 119

Transform Key Performance Indicator Communications Finance 119

Martech

JANUARY 3, 2023

How using a CDP can help CPGs harness the value of first-party data. However, they often have fledgling email communications still focused more on monthly product messaging vs. consumer-segmented and personalized content. From there, the media team extended the reach of these seeds by modeling them out as lookalike audiences.

Analytics 101

Analytics User-Generated Management Retail 101

Jeff Bullas

DECEMBER 7, 2022

Africa is by far the most entrepreneurial continent in the world, and many of its companies have had to use the most ingenious and innovative ways to overcome serious challenges and problems. However, the real innovation in Africa is not with the traditional smartphone but in human commerce and the shift in e-payments using the mobile phone.

Health 202

Health Non-Profit Food Energy 202

Martech

JULY 14, 2023

The use of AI is inevitable and worth investigating. Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. You’re unlikely to get useful content out of AI without having a clear purpose in mind. In this case, the computing adage still holds true: Garbage in, garbage out.

Manufacturing 98

Manufacturing User-Generated Market Research SEO 98

AWeber

DECEMBER 5, 2023

Most often, the goal will be to sell a product or service, capture an email address or drive signups to an event or webinar. But there are also plenty of standalone landing pages out there, built using landing page tools like AWeber and Unbounce. So we’re going to show you how to use it to track down that low-hanging keyword fruit.

SEO 97

SEO User-Generated Shoppers Retail 97

Hubspot Marketing

APRIL 8, 2024

If used effectively, you can generate significant profit for companies. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. AI Features in Google Ads Best Practices When Using Google Ads Intelligence What is Google Ads Intelligence?

User-Generated 105

User-Generated Advertising Advertisers Communications 105

Hubspot Marketing

AUGUST 12, 2022

While both terms are often used interchangeably, there is a difference between green marketing and sustainability marketing. In addition, roughly 28 percent of respondents say a brand’s environmental impact and the ethical production of its products are two of the most important factors influencing their purchasing decisions.

Gen Z 140

Gen Z Education Marketing Marketers 140

Search Engine Land

FEBRUARY 28, 2023

We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products. Even if other review sites have higher ratings, this result can plant a seed of doubt in the user, and they may turn to one of Frontier’s competitors instead.

SEO 98

SEO Education Promotion Product 98

Litmus

NOVEMBER 17, 2021

These two words often get used interchangeably—but they don’t mean the same thing. While this is not nearly as significant as it used to be, it’s something to be mindful of. Think: your first email address that you never use anymore but still exists and may still be receiving emails from companies. Using Litmus Email Analytics?

Law 86

Law Analytics Promotion SEO 86

Search Engine Land

AUGUST 17, 2023

Use cases: ChatGPT plugins for SEO Let’s dive in and explore four use cases of ChatGPT plugins that can supercharge your SEO strategies. Noteable is a collaborative notebook platform that enables teams (and systems) to interact with and visualize data together – using SQL, Python, R, or no-code solutions.

SEO 98

SEO Food Copywriting Analytics 98

Search Engine Land

JULY 20, 2023

Hop back over to ChatGPT and use this prompt to generate unique, optimized content: Write a 100% unique article for [insert business name] optimized for top ranking for the keyword – [insert keyword]. These keywords are longer and more detailed, lending them to be used when customers are closer to the point of purchase.

SEO 75

SEO eCommerce Retail Product 75

Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. with custom personalization in outreach to prospects, helping the productivity of sales reps.

Whitepaper 108

Whitepaper CRM Marketing Marketers 108

Animalz blog

JANUARY 23, 2023

The question is: how much of either should you use? The AI Maximalist There are people with what we call the “AI maximalist” mindset, who use generative writing tools to create all of their writing. To avoid using these tools in any capacity is like choosing to work with one hand tied behind your back.

Content Marketing 125

Content Marketing Fashion eCommerce Marketing 125

Search Engine Land

MARCH 14, 2023

The early days of a new Google Ads product often come with some hiccups. With an exciting product now offering more levers to ensure brand safety and profitable ad spend, there’s never been a better time for DTC brands (and other Facebook-first advertisers) to test a Performance Max campaign meaningfully.

Advertising 97

Advertising Advertisers Price Branding 97

Litmus

FEBRUARY 17, 2022

How can you segment your audience based on factors like purchases, product use, and persona? Lisa spoke to us about thinking through the audience an email is going to, the data that’s available, and where subscribers are in their journey. For example, variations in product activity—no, low, medium, and high usage.

Email Marketing 82

Email Marketing CRM eCommerce Retail 82

Sprout Social

MAY 18, 2023

According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” What tone are competitors using? On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach.

Copywriting 127

Copywriting Transform Thought Leadership Customer Journey 127

AWeber

APRIL 11, 2023

She used AWeber’s custom sign-up forms to make sure she was leading with the lead magnet anywhere she had a web presence. Product giveaways: According to Novotny, one of 24/7 Moms’ biggest regrets was not collecting emails for years previous to COVID-19. The results? And it became one that didn’t rely on other platforms.

eBook 75

eBook Communications Product Customer 75

Vertical Response

MARCH 29, 2024

Continuous monitoring and analysis of organic traffic using tools like Google Analytics and Google Search Console are essential, allowing for the identification of trends and the measurement of strategic success, which is further exemplified by case studies showing significant growth following SEO and content marketing efforts.

Transform 67

Transform User-Generated SEO Analytics 67

Backlinko

JANUARY 25, 2024

Positive customer reviews serve as free ads for your products or services too. Responding to these questions is a good way for you to engage with your customers and provide useful details that might make them more likely to visit, contact you, or inquire about your services. In that case, select “Yes” and click “Next”.

Food 84

Food User-Generated Management Product 84

Hootsuite

SEPTEMBER 16, 2022

You can use up to 160 characters to write up a blurb that shares what you or your brand are all about. a seed for your own bio? Oreo tells us exactly what to expect from its Twitter account. They use emojis to communicate some important information about its product offerings and a new feature. Introduce yourself.

Communications 145

Communications eCommerce Branding Social Media Marketing 145

Search Engine Land

MARCH 25, 2023

Google Ads Keyword Planner gets new (and old) features 2019: Seed your keyword ideas with more terms, add keywords to existing campaigns and more. Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany 2015: Star ratings for specific products appeared in product listing ads.

Search Marketers 98

Search Marketers Marketing Marketers SEO 98

Buffer Marketing

JANUARY 24, 2024

It's a tool that, when used effectively, can significantly elevate your social media game.   According to swipe file connoisseur Corey Haines , for a swipe file to be useful, it needs to pass three tests: Ease of uploading and accessibility : Your swipe file should be easily accessible on mobile and desktop.

User-Generated 119

User-Generated Product Branding Communications 119

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. Here are some events that may land you on a blocklist: You are one of many “senders” using your email service provider’s (ESP) shared IPs.

Email Marketing 84

Email Marketing Analytics Communications Management 84

Buffer Marketing

JANUARY 24, 2024

It's a tool that, when used effectively, can significantly elevate your social media game.   According to swipe file connoisseur Corey Haines , for a swipe file to be useful, it needs to pass three tests: Ease of uploading and accessibility : Your swipe file should be easily accessible on mobile and desktop.

User-Generated 115

User-Generated Product Branding Communications 115

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Start things out on the right foot, and you could be sowing the seeds for your next crop of brand advocates. Brand surveys.

Branding 131

Branding Customer Journey Marketing Automation Platform Fashion 131

Neil Patel

OCTOBER 5, 2020

42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It So, here are some mighty useful tips for you: Know Your Goals and Desired Outcomes. It shared the top spot for brand discovery with TV ads).

Real Estate 145

Real Estate Communications Advertising Advertisers 145

Econsultancy

MAY 18, 2022

” Lindemann also mentioned DBS Bank, a well-known case study of how sweating the small stuff can help transform a business. Despite a strong company culture and vision, DBS identified a particular productivity issue. If we can just think about the seed and the soil… that’s where I think we can succeed.”

Transform 89

Transform Customer Branding Product 89

Chief Martec

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. In a world of 100,000+ B2B SaaS products , how could they not be? They offered richer onboarding services.

Transform 123

Transform Law Non-Profit CRM 123

Bannerflow

MAY 18, 2021

Allow us to explain… 1. Automated production makes life easier. Automated ad production can be a lifesaver, allowing you to quickly create thousand display ads that automatically adjust to work across a range of platforms. Or, you can even use HTML5 animation. Limited resources? Then…Covid struck?

Advertising 98

Advertising Advertisers Transform PR 98