Orbit Media Studios

JANUARY 16, 2024

But there is rarely one correct answer in digital marketing. If this is you, one tip is to just swap your headline with your subheadline and your page will perform much better. ” It adds visual noise without adding clarity. Britt Skrabanek, Superneat Marketing “Meaningless subheads are the kiss of death for your website.

PR 123

PR SEO Place Promotion 123

AWeber

FEBRUARY 6, 2024

Promote your Etsy shop with email marketing Having access to Etsy’s regular visitors is great. Building your email list will help you decrease your dependence on marketplaces and regain control over your online business and your audience. They set up this automation to send an email once a week.

Promotion 96

Promotion Shoppers Advertising Advertisers 96

Search Engine Land

JANUARY 19, 2024

Engaging visuals : Incorporate visually appealing graphics or illustrations that align with your website’s design and brand. These visuals can help soften the frustration of encountering an error. Ford Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Branding 118

Branding Transform eCommerce Promotion 118

Vertical Response

FEBRUARY 11, 2024

Mastering Campaign Chaos: How Organizing Emails and Social Posts Skyrockets Your Marketing Efficiency Digital marketing moves at a breakneck speed, and amidst the flurry of emails and social media posts, it’s easy to get lost in disarray.

Transform 94

Transform Marketing Marketers Digital Marketing 94

Hubspot Marketing

MARCH 4, 2024

Last week, I was drinking coffee when an email from Adidas popped up. That’s precisely what an impactful email banner does. It tempts you and turns a routine email check into an exciting shopping spree. What is an email banner? A banner is a visual element at the top of an email that complements the marketing copy.

Promotion 86

Promotion Shipping Branding Communications 86

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform.  Let's dive into it!

Customer 100

Customer Communications Transform Social Media Marketing 100

Hubspot Marketing

JUNE 28, 2023

Here are some tips for showcasing your hard skills on your resume. Follow these tips to make sure your hard skills get noticed by recruiters and hiring managers. Pro tip: Provide specific examples of projects you've worked on using each language to demonstrate your proficiency. Tailor your resume to the job description.

CRM 88

CRM Digital Marketing Management User-Generated 88

Vertical Response

SEPTEMBER 11, 2023

Email marketing is one of the most effective marketing strategies for businesses of all sizes. However, to make your email marketing strategy successful, you need to have a strong email list. Without a good email list, your email marketing efforts will go to waste.

eBook 75

eBook Email Marketing Promotion Marketing Strategy 75

Buffer Marketing

APRIL 23, 2024

”  “It saves a lot of back-and-forth emailing if you're able to share a media kit early on in the conversation. For one thing, it’s likely influencer marketing teams have come across the more popular free templates already (and a quick copy-paste job is not the best way to make a good first impression). 

Influencer Marketing 91

Influencer Marketing Social Media Marketing Price Fashion 91

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Use legible fonts, clear visual cues and user-friendly navigation. This is especially true in large urban centers. Outspend on Temu.

Health 112

Health User-Generated Marketing Marketers 112

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. Ask it to provide supporting text for each post. (If

Content Marketing 122

Content Marketing User-Generated Marketing Marketers 122

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

User-Generated 113

User-Generated eCommerce Social Media Marketing Copywriting 113

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Email Marketing 130

Email Marketing Marketing Marketers Direct Mail 130

Hubspot Marketing

FEBRUARY 29, 2024

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. While recent statistics put email ROI at $36 for every dollar spent , knowing how to craft your healthcare email is key to unlocking this monetary value. The Best Healthcare Email Examples 1.

Health 89

Health Shipping Price Promotion 89

SmartBrief - Marketing

FEBRUARY 11, 2024

Are you finding that your emails aren’t getting the response you were hoping for? It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. This guide is here to help you navigate the realm of email CTAs. Let’s dive in and optimize your email strategy!

Email Marketing 97

Email Marketing Food Retail Communications 97

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Energy 106

Energy Non-Profit Real Estate Health 106

Hubspot Marketing

MAY 1, 2024

In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself. Professional Goals Examples Tips for Achieving Professional Goals Work Towards Your Professional Goals What Are Professional Goals? What are professional goals?

Management 100

Management Promotion Thought Leadership Education 100

Martech

DECEMBER 11, 2023

Have you mapped the behaviors you want your customers to take across your marketing channels? Yes, you’re not building a go-to-market plan at this point. As you start to determine which actions you want your customers to take, you need to link different behaviors to each marketing channel your company plans on using.

Branding 118

Branding Customer Journey Customer Management 118

Vertical Response

FEBRUARY 28, 2024

Using VerticalResponse for Effective Pop-Up Forms In the sprawling digital landscape where the average online user is bombarded with countless messages, one question remains at the forefront of any email marketer’s mind: how do I cut through the noise and capture my audience’s attention?

Email Marketing 82

Email Marketing Fashion Entertainment Retail 82

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 94

CRM New Technology Marketing Marketers 94

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. Business email address Subscribe Processing. Remember, this is marketing, not sales.

User-Generated 119

User-Generated Transform Advertising Advertisers 119

Search Engine Land

DECEMBER 29, 2023

How to combine Google Ads with other channels to retarget, nurture and convert Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media. (By Learn what you can do here. (By By Menachem Ani. Published Feb. By Adriana Stein. Published Dec. Published June 5.)

Direct Mail 110

Direct Mail Retail Advertising Advertisers 110

Customers.ai

JANUARY 30, 2024

As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. Focus on Intent-Driven Outbound Emails According to Customers.ai Founder & CEO Larry Kim, it’s time to zero in on intent-driven outbound emails.

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

Campaign Monitor

MAY 17, 2023

It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Knowing which email clients your subscribers use can be helpful, but this isn’t always possible.

Email Marketing 110

Email Marketing Advertising Advertisers Branding 110

AWeber

MARCH 11, 2024

Step 7: Serve up on social media Share your photographs, videos, and expert tips on social media platforms. Then, turn your readers and social media followers into email subscribers so you can keep them coming back for more. Instagram is a top choice for food bloggers. Pinterest is perfect for bloggers who enjoy posting recipes.

Food 94

Food Affiliate Marketing Promotion SEO 94

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. By consistently appearing in search results, you can amplify your brand awareness, engage with users, and gain a competitive edge in the market.

Gen Z 122

Gen Z Product User-Generated Millennials 122

Scoop.it!

MARCH 7, 2024

Accessible content is for individuals with visual, auditory, motor, cognitive, and neurological impairments. The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email. Is the Content or Web Page Operable?

Management 89

Management SEO Content Marketing Customer Marketing 89

Litmus

OCTOBER 17, 2022

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. When it comes to email design, what are the best practices?

Copywriting 92

Copywriting Place Email Marketing Product 92

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing.

Education 99

Education Market Trends Marketing Marketers 99

Scoop.it!

MAY 19, 2022

Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs.

Email Marketing 87

Email Marketing Education eBook Digital Marketing 87

Hubspot Marketing

MARCH 1, 2024

To achieve this, you need the post-purchase email. How Post-Purchase Emails Drive Customer Retention The Best Post-Purchase Emails Best Practices for Post-Purchase Emails How Post-Purchase Emails Drive Customer Retention In the retail and e-commerce industry, email drives a whopping 45x ROI.

Shipping 94

Shipping Customer loyalty CMO Food 94

AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match.

Email Marketing 96

Email Marketing Education Marketing Marketers 96

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. This learning phase is made more complex by the huge number of marketing-focused, third-party AI tools being released.

User-Generated 126

User-Generated Copywriting Marketing Automation Platform eBook 126

Vertical Response

JANUARY 2, 2023

A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. The best email newsletters aren’t sales. Quick tips and tricks. If you can do that, sales will follow.

Health 99

Health Email Marketing Promotion Place 99

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. Here’s a visual diagram of all of the homepage design elements we’ll cover: Here is a breakdown of each homepage design element with tips for each, from the top of the page to the bottom.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? On average, 1.5

Market Trends 84

Market Trends Email Marketing eBook Marketing 84