Rock Content

JANUARY 4, 2024

The first organic result on a search engine page has an average click-through rate of over 27%. Read on to find out the most important SEO trends that will impact your business and audience this year. Leveraging ChatGPT and AI for Content Creation Search engines are far more advanced than they were even a few years ago.

SEO 83

SEO User-Generated B2C Branding 83

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Vidnoz’s Voice Clone lets users clone their voices and speak in different languages with natural tones. Business email address Subscribe Processing. Get MarTech! In your inbox.

User-Generated 98

User-Generated Retail Shoppers Promotion 98

Search Engine Land

APRIL 30, 2024

If you had someone at your beck and call every minute of every day, would you ever go to a Google Search box again? True ‘zero click’ is coming Five years ago, Rand Fishkin was one of the first to sound the alarm on the rise of “zero-click searches,” when Google introduced featured snippets and universal search results.

SEO 108

SEO Thought Leadership User-Generated Shipping 108

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. You use tone of voice in marketing to express your brand’s personality through text. What’s a tastemaker?

Real Estate 82

Real Estate SEO Communications Fashion 82

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Indirect mentions.

Branding 105

Branding Manufacturing Real Estate PR 105

Search Engine Land

JANUARY 19, 2024

Beyond SEO, it includes UX and UI for a comprehensive search experience. Businesses must prioritize cultural sensitivity in SEO to succeed with global expansions. It acknowledges that cultural norms and preferences may vary, impacting how content is perceived. This includes: Thorough research into the target culture.

SEO 115

SEO User-Generated Law Global Marketing 115

Rock Content

SEPTEMBER 7, 2023

Here in the digital age, though, search engine optimization is more than just helpful to have when it comes to a brand’s ongoing marketing campaign. It’s an absolute essential for any business looking to get noticed and succeed, and this is just as much the case for local businesses as it is for global brands.

SEO 79

SEO Copywriting Energy Management 79

OnPassive Marketing

NOVEMBER 24, 2023

This data empowers businesses to refine their offerings and respond to customer concerns more effectively. Search Engine Optimization (SEO) AI is revolutionizing SEO. It assists marketers in optimizing their content for search engines and raising website ranks.

User-Generated 97

User-Generated CRM Analytics Marketing 97

SMA Marketing

NOVEMBER 3, 2022

It's no secret that voice search is on the rise. Whether it's "Alexa," “Hey Siri,” or “Hey Google,” the ability to search the internet while driving or cooking is a convenience many people happily embrace. Voice search optimization has become a vital part of local SEO. How Much Has Voice Search Increased?

SEO 98

SEO Promotion User-Generated Advertising 98

Hubspot Marketing

OCTOBER 11, 2023

The same goes for YouTube, which made video accessibility and shareability online as simple as can be. 1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. A steady stream of platforms followed.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

Health 96

Health Industry Insights Branding Market Research 96

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. And the search landscape has changed significantly.

SEO 110

SEO PR Transform eCommerce 110

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. ” Get the daily newsletter search marketers rely on. .” Lift Partners. Eligibility.

Customer Journey 101

Customer Journey Advertising Advertisers Education 101

Sprout Social

APRIL 17, 2024

These bots boost engagement by providing 24/7 support, making businesses constantly accessible. 6 features to look for in a chatbot builder When choosing a chatbot builder, some features will be more valuable than others depending on your business needs and how you want it to interact with customers and integrate into your marketing strategy.

Customer 103

Customer Non-Profit Real Estate Transform 103

Search Engine Land

APRIL 27, 2023

With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small business. This article covers best practices for managing your online reputation so you can set your brand up for success both online and in the real world.

Management 95

Management SEO Branding Place 95

Digital Marketer

OCTOBER 5, 2023

I’ve built multiple businesses online in the past 10 years to 6, 7, & 8 figures using SEO w/ an exit in 2019. It’s been that way for the past 20 years since Google was founded and search engines became a staple in all of our digital lives. (In some form or fashion) What’s the future of SEO? Do I have your attention?

SEO 103

SEO Fashion Search Marketers Customer 103

SmartBrief - Marketing

FEBRUARY 20, 2024

Importance of mobile-first strategies Mobile-first strategies have become essential for businesses. Google prioritizes mobile-optimized sites in its search results, making mobile strategies crucial for SEO success. It’s 58.67%, to be exact, Statista reports. This is precisely why mobile design is crucial for engaging users.

Marketing Strategy 111

Marketing Strategy Marketing Marketers SEO 111

Martech

OCTOBER 10, 2023

Consumer behavior has shifted During the pandemic, consumers relied more on these devices for information, connection and online shopping. There are also over 16% more online shoppers in 2023 compared to 2020. Online research has become a key part of the consumer journey. across three industries.

Customer Journey 113

Customer Journey Shoppers CMO eCommerce 113

Search Engine Land

SEPTEMBER 13, 2023

SEO and visibility Amazon’s algorithm considers reviews when ranking products in search results. Products with more and better reviews often appear higher in search results, making them more visible to potential customers. Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive.

eCommerce 128

eCommerce Management Communications Product 128

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. unique users in the UK.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. For example, as you optimize for search engine rankings, you shouldn’t sacrifice the authenticity and relevance of your content. Get the daily newsletter search marketers rely on.

SEO 112

SEO Customer Journey Marketing Strategy Digital Marketing 112

Adobe Experience Cloud Blog

JANUARY 9, 2020

What is Voice Search? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity. When will we see voice-first indexing?

SEO 174

SEO User-Generated Thought Leadership Digital Marketing 174

Search Engine Land

AUGUST 24, 2023

Google Business Profile and other types of Google-related phone scams are on the rise in 2023, according to data shared with Search Engine Land by voice security service Hiya. Google Business Profiles are free, but that hasn’t stopped scammers from trying to profit from them for years. Why we care. Sorry, Kentucky.

Law 88

Law SEO Place Customer 88

Backlinko

MAY 13, 2024

Local rank trackers automate the process of tracking local search engine rankings. Whether you’re a small business owner or manage an agency, rank-tracking tools can help you achieve top positions in local search. Understanding Local Rank Tracking Local rank-tracking tools analyze how well you’re performing in local search.

Price 81

Price SEO Management User-Generated 81

Marketing Insider Group

JULY 21, 2020

Last year alone, CPG online sales in the U.S. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. As people become used to the convenience of ordering online, it doesn’t take a crystal ball to see that consumers won’t be likely to give up that advantage. totaled $58.6

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Rock Content

DECEMBER 14, 2023

Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. According to BrightEdge Research, 68 percent of online time starts with a search. Busy decision-makers will not spend the time it takes to get to page three. So, what is B2B SEO?

SEO 69

SEO Whitepaper B2C eBook 69

SocialPilot

MAY 1, 2024

Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. To leverage the power of Google Business reviews effectively, you need a strategy in place. To leverage the power of Google Business reviews effectively, you need a strategy in place.

User-Generated 86

User-Generated Customer Food Place 86

Sachs Marketing Group

DECEMBER 13, 2023

If you’re like most business owners, you might find it challenging to find the time to create all the content you need to build your website and attract your target visitors strategically. Content plays a significant role in digital marketing , so creating a strategy to support your business goals is essential. You’re not alone.

Health 103

Health Transform Digital Marketing SEO 103

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google?

Search Marketers 109

Search Marketers Marketing Marketers Manufacturing 109

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. billion per day.

Search Marketers 124

Search Marketers Real Estate eCommerce Marketing 124

Spiralytics

JANUARY 19, 2023

Search engine optimization (SEO) is an integral part of your marketing. It boosts your online visibility and brand awareness, among many other things. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Thus, Google may rank your site higher on the search engine results page.

Conversational Marketing 142

Conversational Marketing SEO Marketing Marketers 142

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. Is the influencer partnership driving more brand mentions and positive sentiment online? How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. tangleteezer ?

Branding 106

Branding Transform Health Analytics 106

Neil Patel

FEBRUARY 3, 2023

Search is like the front door to your website. As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. The evolution of search has a long history.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Search Engine Land

OCTOBER 4, 2022

So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in the last three years alone. Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Their location when conducting a search.

Shoppers 111

Shoppers Retail Finance User-Generated 111

Neil Patel

SEPTEMBER 1, 2020

And where does that leave you, a business owner eager to reach Google’s top pages, generate qualified traffic, and drive sales? You’ll also see the SEO companies that go beyond vanity metrics and deliver real business results. We generate millions of organic search traffic—about 3.5 The 5 Top SEO Companies in The World.

SEO 137

SEO eCommerce Thought Leadership User-Generated 137

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Transform 116

Transform User-Generated Analytics Market Trends 116

Marketing Insider Group

NOVEMBER 30, 2021

High branded search volume is a good sign that consumers are searching specifically for your brand. Organic share of voice shows how visible your brand is compared to others on SERPs for brand-relevant keywords and topics. It ultimately becomes a main force behind the continued growth of your business. Image Source.

Branding 119

Branding Food User-Generated Advertising 119