Remove why-planful spotlight-office
article thumbnail

10 behind-the-scenes content ideas for your next campaign

Sprout Social

We’ll discuss why it works and how brands can leverage it to its full potential. Show the people behind your brand Employee spotlights showcase the faces behind the business, but these posts have additional benefits. In the examples below, Warby Parker spotlights two locations. What is behind-the-scenes (BTS) content?

article thumbnail

How to identify and create content pillars that boost brand awareness

Search Engine Land

Behind-the-scenes at the agency Content that reveals the day-to-day workings of the agency, including team introductions, office culture and the tools and techniques used to achieve success. Using tools to schedule your posts for these times helps keep your brand in the spotlight and increases how much people interact with your posts.

Branding 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

First, let’s uncover why building a YouTube marketing strategy is important. According to the 2022 Sprout Social Index™ , 51% of consumers plan to spend more time on YouTube in the next 12 months, making it the second most prominent platform after Facebook. Home or office tour. Home or office tour. Meet the team.

article thumbnail

Alan K’necht: Spotlight on the expert

Martech

And one of the things I was talking about is why we need to measure our success. Why we can’t just be reporting page views. And I get called into the president’s office and he brings out some from our major competitor press release that says they’re getting 200,000 hits on their website. Everything was still dial-up.

article thumbnail

What is the Best Time to Post on LinkedIn in 2024?

SocialPilot

But with over 300 million monthly active users, it is also true that traffic on the platform can keep your content out of the spotlight from your audience. That’s why at SocialPilot, we conducted an in-house study to determine the best times to post on LinkedIn. So, what’s the solution?

article thumbnail

9 Healthcare Marketing Experts to Work with This Year

Rock Content

Here’s a closer look at why they’re the solution your team has been searching for, as well as a spotlight on some of today’s best and brightest. Why Hire a Healthcare Marketing Expert to Write for You? You also need to take care of their benefits, 401K plan, and more.

article thumbnail

This day in search marketing history: January 26

Search Engine Land

Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’ 2018: Google’s doodle included an illustration of Penfield and highlighted his research on how smells could impact memory-recall. Twitter planned to test a self-serve ad product later that year.