Marketing Insider Group

JANUARY 29, 2024

We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Then, enrich it with specific details about the course, like unique selling points or expert testimonials. Tip: Use the AI-generated testimonial as a starting point. Get ready to dive in.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Neil Patel

DECEMBER 9, 2020

Every great site has a powerful customer testimonial page. Great testimonials tell people that your business is not only legitimate but that it actually works. And testimonials are powerful. Testimonials boost your conversion rate and inspire trust in your business. Checkout Your Facebook Reviews.

Customer 142

Customer Food Promotion Place 142

Campaign Monitor

MARCH 21, 2024

Instead, work to provide your audience with curated and relevant content in a manner that’s also easily accessible. Testimonials & reviews Testimonials and reviews play a vital role in digital marketing strategies, offering a number of benefits to brands.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Search Engine Land

SEPTEMBER 25, 2023

” That quote comes from Eric Lehman, a former 17-year employee of Google who worked as a software engineer on search quality and ranking. Big Tech on Trial reported: “DOJ’s attempt to impeach Lehman’s testimony also seemed to backfire. He left Google in November. Lehman testified last Wednesday as part of the ongoing U.S.

SEO 141

SEO New Technology 141

Orbit Media Studios

JANUARY 31, 2023

Logos of clients you’ve worked with Logos of companies you partner with Awards and badges Certifications and memberships Press mentions/As-seen-in These are often called “trust seals” and they leverage the halo effect , a cognitive bias built into your visitors’ brains. objections) What have they tried and what worked or didn’t?

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Hubspot Marketing

FEBRUARY 29, 2024

I’ll share 15 of my favorite healthcare emails in this article and why they work. Why the Email Works The first scroll stopper in this email is the newsletter name, “Together Inspired.” Why the Email Works Giving subscribers a discount doesn’t mean they’ll bite — you need to clarify the benefit they’ll get.

Health 86

Health Shipping Price Promotion 86

Rock Content

FEBRUARY 21, 2024

It’s a beacon for top talent, showcasing a unique work culture that attracts the best in the business. The social media management giant uses #HootsuiteLife to showcase EGC worldwide, giving potential hires a taste of their unique work culture. Organic reach through your own people builds trust and slashes ad spend.

Transform 80

Transform User-Generated Branding Education 80

Search Engine Land

MARCH 1, 2024

Behind-the-scenes at the agency Content that reveals the day-to-day workings of the agency, including team introductions, office culture and the tools and techniques used to achieve success. Animal welfare Sharing insights on the agency’s fundraising activity and pet-friendly working environment.

Branding 118

Branding Entertainment SEO Education 118

Neil Patel

APRIL 5, 2021

If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Below, we’ll look at ten different landing page testimonial examples and discuss why they work and how they build trust. However, they still stand out.

CRM 102

CRM Health Management SEO 102

Orbit Media Studios

NOVEMBER 2, 2022

If the header is specific, then the image doesn’t have to work as hard. Testimonial subheads are a good example. Far better to use the subhead to showcase a compelling part of a testimonial. In the first example above, the visitor isn’t likely to read those super compelling words in the testimonial. Make sense?

Real Estate 133

Real Estate Copywriting Place Communications 133

Search Engine Land

OCTOBER 23, 2023

Launch email and social media retargeting campaigns that link to customer testimonials or downloadable PDFs. For ecommerce, testimonials and reviews play a crucial role in influencing selection. Use emails and social media to include testimonials from happy customers. You can download your keyword ideas as a spreadsheet.

Customer Journey 117

Customer Journey SEO Logistics Customer 117

Rock Content

SEPTEMBER 9, 2023

Brand owners and marketing managers can use the platform to connect with top-tier writers and content creators with all sorts of experience and backgrounds and build dedicated teams of professionals to work with repeatedly. User reviews and testimonials Crowd Content currently scores 2.7 out of 5 on Trustpilot and 3.7

Price 92

Price Copywriting Analytics Communications 92

Search Engine Land

NOVEMBER 1, 2023

We’ve been concerned to learn Google has increased ad prices to meet quarterly revenue goals and Ads, Search and Chrome teams working to boost ad revenue. However, Gomes said during his testimony that he was “discussing things we would never do,” in that last bullet. vs. Google antitrust trial. Why we care.

Price 120

Price Place Product SEO 120

Search Engine Land

JANUARY 30, 2024

You’ll want to work with a copywriter to optimize and test these pages until conversions rise. You’ll want to take an inventory of your articles, starting with those that get the most traffic, and start working through them with an audit. Testimonials : Showcase these prominently on your landing pages.

SEO 118

SEO Transform Copywriting Law 118

Search Engine Land

DECEMBER 21, 2023

We know from How Google Search and ranking works, according to Google’s Pandu Nayak , based on Google antitrust trial testimony, that Google “only” maintains an index of ~400 billion documents. Google engineer Paul Haahr presented “ How Google Works: A Google Ranking Engineer’s Story ,” at SMX West in 2016.

User-Generated 137

User-Generated SEO Branding Management 137

Search Engine Land

SEPTEMBER 14, 2023

If that doesn’t work, you’ve got brand issues, but generally, that’ll work. Policies Testimonials. If your brand name doesn’t show up, type in your brand name plus what you do. So you’d search ‘brand name’ + it’s core activity , such as ‘Smiths Accountant’s’. E-E-A-T is no different. Career history.

PR 137

PR SEO Branding Advertising 137

Marketing Insider Group

NOVEMBER 1, 2021

You can make your case studies most impactful by using real numbers, examples, and client testimonials. During that time, your content is doing the work of convincing them you’re the best opinion. It’s possible that you work with clients in many industries and with a wide range of needs and problems that you help them address.

Retail 137

Retail Marketing Strategy Content Marketing Customer 137

Hubspot Marketing

MAY 11, 2023

Enterprise SEO Plan Pricing An enterprise SEO plan will include more specialized, customized campaign work. You’ll most likely have a dedicated customer success manager and work with several departments on content marketing, technical SEO, PPC ads, and more. Do they feature customer testimonials? What do previous clients say?

Price 116

Price SEO eBook Succession Management 116

Lynton Web

SEPTEMBER 1, 2022

Testimonials Slider. Testimonials Static. Testimonials Slider. Testimonials Static. Testimonials. Saved Sections, a new feature of these themes, let you drag and drop entire sections like testimonial sliders or FAQs, to save time and eliminate needing to rebuild repeatable portions of your site. Site Header.

Branding 98

Branding Price CRM Education 98

Search Engine Land

MARCH 5, 2024

In October 2023, the concept of information satisfaction was central to Pandu Nayak’s testimony in Google’s antitrust case in the U.S., For example, it doesn’t matter how RankBrain actually works: it’s being judged and fine-tuned by IS scores. That’s really the fundamental SEO takeaway from that testimony.

Customer Journey 97

Customer Journey User-Generated SEO Digital Marketing 97

Sachs Marketing Group

AUGUST 5, 2023

Tips for Choosing a Web Design Company Whether you’re interested in designing your first website or re-designing an existing website, it’s important that you work with a web design company that understands your business needs, offers modern web design services , and has the experience needed to deliver your design. Did they meet deadlines?

Law 52

Law Price eCommerce Branding 52

Neil Patel

APRIL 14, 2021

As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth. Work on this initiative allegedly began in October of 2019, with a tentative launch date of September 2021. How Does LinkedIn Marketplace Work? Create a Portfolio of Work. What Is LinkedIn Marketplace?

Affiliate Marketing 144

Affiliate Marketing Health Advertising Advertisers 144

Search Engine Land

NOVEMBER 28, 2023

How it works. Examples include integrating customer testimonials and crafting content based on user comments. Creative Cards may prove particularly valuable to brands that are new to TikTok and unsure of how to effectively optimize content for maximum exposure and engagement.

Customer loyalty 105

Customer loyalty Communications Search Marketers Product 105

Hubspot Marketing

APRIL 21, 2023

What works for one business won't work for another — and finding the right metrics and timing to test can be a tough problem to solve. Thrive Themes’ Sales Page Optimization Many landing pages showcase testimonials. That's why Thrive Themes decided to test a new feature on its landing pages — customer testimonials.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Sprout Social

JULY 5, 2022

Testimonials. Whether it’s what they eat in a day or how they structure their work schedule, YouTube audiences can’t get enough of the day-in-the-life video format. Whether your place of work includes a top-of-the-line gym, a fairytale-inspired castle or a home office, give your viewers a tour of your company’s set up.

Entertainment 130

Entertainment Education Food User-Generated 130

Digital Marketer

JANUARY 27, 2023

This stage is all about learning your customer’s experience, and building up your testimonial database. The answers to these questions will not only give you great insight and testimonials, it will provide you with ideas for new lead magnets. Here’s how it works for our example companies. This is our favorite question by far.

Fashion 80

Fashion Customer Product Branding 80

Search Engine Land

SEPTEMBER 15, 2023

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. 13) Chris Barton, who worked for Google from 2004 to 2011, said negotiating deals to make Google the default search engine on mobile devices was a top priority during his time at the company.

Law 143

Law Manufacturing Search Marketers Product 143

Search Engine Land

DECEMBER 18, 2023

By procedurally working through these four SEO pillars, you can improve your visibility, traffic and engagement from organic search. Finding good people to help with this project was difficult, and it was those with good testimonials and case studies that we ended up: Finding via localized search results.

SEO 137

SEO User-Generated Place Management 137

Scoop.it!

FEBRUARY 16, 2023

But how do you go about collecting this sparkly testimonial? A lot of the time, testimonials result in generic, impersonal feedback such as, “This was a good company to work with. But the question is, how do you get similar (and even greater) levels of detail from your testimonials? Seems obvious right?

Product 59

Product Customer Place Communications 59

AWeber

FEBRUARY 29, 2024

Further down page: Demonstrate social proof through testimonials and customer reviews. Drawbacks of single-page websites Of course, a one-page website isn’t a silver bullet guaranteed to work for every business type. It often looks something like this: Top of page: Briefly explain your offer and who it’s for. It all feels very natural.

User-Generated 68

User-Generated Promotion Shoppers SEO 68

Search Engine Land

NOVEMBER 29, 2023

After more than a decade working in advertising, Google explained it was only natural for Dischler to want to try something new. Shashi Thakur, who has worked for Google for 17 years, will take on Srinivasan’s previous role and report directly to her, covering ads for Google’s core business. Business email address Subscribe Processing.

Price 124

Price User-Generated Advertising Advertisers 124

AWeber

JULY 6, 2023

12 Creative ways to use videos in email marketing From product demonstrations and customer testimonials to behind-the-scenes glimpses and educational tutorials, the possibilities are endless when it comes to leveraging videos in your email marketing campaigns. You can use your Google reviews to pull those testimonials.

Email Marketing 96

Email Marketing Education Marketing Marketers 96

Neil Patel

MARCH 27, 2023

Microsoft Azure : The Power of Visuals Why it works : Azure’s top-trafficked product page features an engaging image that’s a visual representation of what to expect—text-to-speech services. At almost 650 words, this page has testimonials, a step-by-step visual tutorial, and resources for personal or work use for the software.

Product 102

Product User-Generated Customer loyalty Retail 102

Neil Patel

FEBRUARY 17, 2021

But some tactics still work better than others. This works because it not only answers what’s in it for me, it also plays off my emotions. One of the best ways is to use social proof , like testimonials, to highlight customer problems and show, through personal stories, how you resolved those problems. Makes sense, right?

Neuromarketing 142

Neuromarketing Price Retail Product 142

Search Engine Land

FEBRUARY 15, 2024

You have cutting-edge tools working for your campaign SEO agencies have access to and understand how to navigate a wide range of marketing tools. They’ve worked with hundreds or even thousands of clients in many industries. SEO agencies work to provide an added perspective based on their experience in your industry.

SEO 119

SEO Thought Leadership Education Management 119

Neil Patel

JANUARY 8, 2023

If some obstacles to prospects purchasing from you are: “I don’t feel comfortable purchasing from a small company like yours” – then some ideas to help overcome this fear could be: Include a behind-the-scenes video of your company and how your operations work. The important thing is to test to see what works. What has worked for you?

Finance 145

Finance Shipping User-Generated Shoppers 145

OnPassive Marketing

MAY 17, 2022

They can be testimonials, customer reviews, security badges, and logos of well-known companies you have worked with. You can do this by displaying customer testimonials or reviews on your website. Customer Testimonials. Include customer testimonials on your website. Include customer testimonials on your website.

Analytics 74

Analytics SEO Product Customer 74