Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. Lay the foundation: Brand positioning. Build the walls: Integrate brand into your product story.

Branding 137

Branding Transform Education Product 137

Hubspot Marketing

MAY 9, 2022

In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. They're so popular in fact that Open Sea ’s Alex Atallah, the cofounder of the largest NFT marketplace, recently shared on Twitter that there are more NFTs on the platform than there were internet pages in 2010.

Branding 122

Branding Energy CMO Marketing 122

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Begin to define your brand voice so it speaks directly to your audience.

Analytics 107

Analytics Price Social Media Marketing CRM 107

Backlinko

JUNE 12, 2025

But suddenly…more people are searching for your brand. Your Brand Is Blowing Up in LLMs (You Just Can’t See It) LLMs are quietly becoming the biggest brand discovery platform on the internet. Users ask AI about your industry, see your brand mentioned, and then visit you directly later. .”

SEO 118

SEO User-Generated Analytics Customer Journey 118

Customers.ai

DECEMBER 9, 2024

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Thats so 2010. The brands that thrive wont just be the ones with the best products – theyll be the ones delivering unforgettable customer experiences. Bulk discounts?

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 126

Branding Transform Manufacturing PR 126

Martech

JUNE 18, 2025

Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies. Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42.

eCommerce 64

eCommerce CRM Customer Journey Advertising 64

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 127

Branding B2C Promotion Thought Leadership 127

Buffer Marketing

AUGUST 2, 2024

  The first decentralized platform, Diaspora , launched back in 2010. Since the majority of social media users are more concerned with keeping up with their favorite brands and friends, and most of them have yet to migrate, the lure of these networks is not enough for most users.    Usability is another issue.

Communications 114

Communications Product Place Social Media Marketing 114

Hubspot Marketing

MAY 15, 2020

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Memorable Logo Designs.

Branding 131

Branding Education Market Research Customer 131

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Congratulations. Line length.

Place 145

Place Branding User-Generated Manufacturing 145

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. The brand promises only the best and most genuine likes and followers for your Instagram presence.

Affiliate Marketing 321

Affiliate Marketing Influencer Marketing Promotion User-Generated 321

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Branding 125

Branding Price Analytics Social Media Marketing 125

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. The post How contact tracking tech can reconnect brands with former customers appeared first on MarTech.

Customer 120

Customer Branding Millennials User-Generated 120

Duct Tape Marketing

JUNE 18, 2025

As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility —your brand’s presence across the entire digital ecosystem, from featured snippets and branded SERPs , to Google Business profiles and authoritative content that aligns with E-E-A-T principles.

User-Generated 80

User-Generated Real Estate SEO Place 80

Hubspot Marketing

MAY 27, 2024

In this post, I’ll share 30 hidden messages in the logos of well-known brands. Hidden Messages in Popular Logos Here are some of the most thoughtfully crafted logo designs that convey hidden messages about the brand's history, values, and vision. This concept became integral to their brand and featured in the brand logo.

Branding 115

Branding Automobile Transform Manufacturing 115

Martech

AUGUST 9, 2021

Fishburne’s take: When I worked on the Method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” In today’s Marketoon, we put differentiation to the test.

Branding 135

Branding Product Customer 135

Buffer Marketing

DECEMBER 12, 2024

Instagram : Launched in 2010 and acquired by Facebook in 2012, Instagram has seen substantial growth. With 104,100 active connections, Instagram remains a vital platform for brands focusing on visual content and engagement. Video is gaining massive interest among creators, brands, and users. By 2024, it has reached 1.28

Transform 110

Transform Thought Leadership Branding Communications 110

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Businesses Grow

JANUARY 30, 2023

Well, it’s a pretty great story that had its origins in 2010 and is still going strong today. Chad Parizman was a digital marketing leader for HGTV and Pfizer who now creates and produces branded podcasts through his company Ader Communications. A meeting that created a bond. Does that seem weird?

Communications 127

Communications Digital Marketing Branding Marketers 127

Businesses Grow

MARCH 18, 2024

I’ve been attending SXSW since 2010. My first conference in 2010 represented the dawn of social media — unbridled excitement! I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. What would it look like?

Gen Z 131

Gen Z Energy Transform Thought Leadership 131

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Search Engine Land

JANUARY 13, 2023

2011: Police examined the data that Google collected between October 2009 and May 2010 and determined that it broke two South Korean laws. 2010: Query suggestions varied based on user location. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2010: Another warning. Market Share.

Search Marketers 108

Search Marketers Non-Profit Marketing Marketers 108

Marketing Insider Group

SEPTEMBER 27, 2016

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group.

Branding 111

Branding Marketers Marketing Marketing Strategy 111

Search Engine Land

FEBRUARY 1, 2023

Study: Facebook Ad Click-Throughs Declining 2011: Click-through rates on Facebook ads only averaged 0.05% in 2010, down from 0.06% in 2009 and well short of what was considered to be the industry average of 0.1% 2011: This was Citysearch’s new local ad exchange/marketplace.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2010: Google sent out its Google Local Business Center updates – but the emails didn’t go to the actual business owners. 2010: Spoiler alert: No, it was not. Bing Admits MSNbot Is Slow.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Sprout Social

SEPTEMBER 4, 2018

The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. This has played out really well for crypto/blockchain brands on social media. Benefits and discounts can help differentiate brands and draw users to one exchange over another in the crowded crypto space.

Branding 103

Branding Price Education Promotion 103

Rock Content

MAY 2, 2024

One of the goals of branding is to establish a distinct brand voice that sets you apart from competitors. While recognizing the importance of a brand voice, you might be unsure where to start. Fortunately, numerous brand voice examples from other companies can serve as inspiration for crafting your own.

Branding 98

Branding Communications Health Education 98

Hubspot Marketing

OCTOBER 11, 2023

And Twitter, for that matter — sponsored tweets have only been around since 2010! 2010 - Pinterest was launched as another photo-dominating platform, letting users upload and save images for curated mood-board-type experiences. The same goes for YouTube, which made video accessibility and shareability online as simple as can be.

Gen Z 137

Gen Z User-Generated Transform Social Media Marketing 137

Adobe Experience Cloud Blog

JANUARY 23, 2020

New customers, growing revenue and positioning yourself as a global brand are all attractive prospects but success requires strong local knowledge and a commitment to changing and adapting your marketing strategies to the locale in question. Their growth since 2010 has been remarkable but not all at once.

New Markets 152

New Markets Thought Leadership Marketing Marketers 152

Orbit Media Studios

NOVEMBER 13, 2024

Initially, the content was about my personal brand; today, it’s about driving business outcomes and brand strategy. And 15 years before that in Corporate Brand, Product Marketing leadership roles. I didn’t yet know all the things that content marketing can do to build a brand. But that’s my first web post on the topic.

Marketing 67

Marketing Marketers Whitepaper Content Marketing 67

Hubspot Marketing

JULY 6, 2018

The negative feedback loop benefits both businesses and customers -- customers feel valued and respected by the business and are more likely to become long-term advocates for the brand, and the business’s design is improved to increase customer satisfaction. Negative Feedback Loop Examples. Negative Feedback Loop Examples.

Non-Profit 145

Non-Profit Retail Food Price 145

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. 2010: Google said: “Images in ads are only classified as non-family safe when they are found to contain adult content.”.

Search Marketers 96

Search Marketers User-Generated SEO Marketing 96

The CMO Survey

MARCH 28, 2023

That’s a huge drop from 2022, which averaged 12 to 15 percent growth and below the long-term survey average (since 2010) of 5.6 Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent increase over the last year. percent vs. 48.7

CMO 130

CMO Finance Marketing Marketers 130

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 90

Branding Non-Profit Real Estate Transform 90

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% Year iPhone (iOS) Android 2009 57.9% million.

Branding 125

Branding Marketers Marketing 125

Hubspot Marketing

MAY 27, 2022

What we like: Keep your social content neat and tidy with the option to add the first comment on platforms like Instagram, ensuring the first comment users see is in line with your branding. What we like: Hootsuite lets you monitor likes, mentions, and conversations across topics that matter to your brand. Price: Free. Price: Free.

Price 145

Price Analytics Marketing Marketers 145