The Scarcity Principle: How 8 Brands Created High Demand
Hubspot Marketing
MAY 10, 2017
Brands can use the scarcity principle to persuade people to fill out a lead form, purchase a product, or take another desired action. Now that we’re all up to speed on scarcity, we wanted to highlight 10 other brands that successfully have successfully used the principle to market and sell different products. 1) Snap Inc. 4) Starbucks.
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