Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 The web is now mostly accessed through mobile. Reactivation.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertisers 134

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

Whitepaper 113

Whitepaper SEO Inbound Marketing B2C 113

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

APRIL 7, 2015

Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. B2C organizations can personalize ad campaigns based on: Geo-location. Of that already small percentage, most people will likely be unqualified leads and will immediately bounce without ever reading any of your content. Customer Journey.

Thought Leadership 133

Thought Leadership B2C eBook Education 133

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content. In 2012 the Penguin update KO-ed spammy backlinks.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 7, 2012

With companies like Hyundai buying a total of five ads during the Tom Brady / Eli Manning faceoff, 2012 was a record-breaking year for the event, even after adjusting for inflation. million, and topped out at a jaw-dropping $4 million. So it’s no wonder that it continues to see record profits.

B2C 104

B2C Advertisers Advertising Price 104

Sprout Social

MAY 10, 2019

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Marketing Insider Group

JUNE 22, 2010

Share According to a recent post by Justin Kistner we are in “ the era of social media ” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015. This report by Morgan Stanley titled “Internet Trends 2010” predicts that the next era of the web is all about mobile.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Target customers. Product overview.

Marketing Automation Platform 120

Marketing Automation Platform Manufacturing CRM B2C 120

Marketing Insider Group

JANUARY 12, 2015

In B2C, marketers started in the traditional advertising side of the house where the game was all about reach and frequency. In their Content Marketing Maturity Model , from 2012, they talk about content as the new marketing equation. Marketing at many B2B brands emerged out of the sales team’s need for more leads.

CMO 111

CMO B2C Entertainment Content Marketing 111

Hubspot Marketing

FEBRUARY 15, 2024

Since 2012, Lamborghini’s Esperienza Accademia Neve in Livigno has been a go-to for on-ice driving courses. Let’s move from B2C and see how B2B can steal luxury marketing strategies. B2B or B2C, luxury or non-luxury — not required. One of these exclusive offers is Lamborghini Winter Academy. Ensure your message resonates.

Branding 137

Branding Fashion Gen Z B2C 137

Hubspot Marketing

AUGUST 25, 2023

And here's how it breaks down for B2B and B2C businesses: While both B2B and B2C companies seem to benefit from having more landing pages, it seems to be even more advantageous for B2Bs to hit that 40 landing page threshold.

Inbound Marketing 112

Inbound Marketing B2C eBook Promotion 112

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Most marketers draft messaging targeting B2B or B2C. Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. Here are three data-backed tactics you can implement in your social media strategy to ensure success: 1. Be in tune with your audience, whoever and wherever they are.

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Marketing Insider Group

JUNE 18, 2024

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. It was launched in 2012 to provide a platform for internal and external thought leadership. This strategy isn’t just a trend; it’s a proven path to success.

Branding 118

Branding Transform Marketers Marketing 118

Use Insider

MARCH 10, 2025

Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. It was founded in 2012 and has kept a strong focus on the eCommerce industry since then.

CRM 52

CRM Customer Journey eCommerce Price 52

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023. Why we care.

Gen Z 112

Gen Z Advertising Advertisers Branding 112

Martech

SEPTEMBER 23, 2022

Since 2012, Samsung’s recycling program has collected and recycled 1.2 Incorporated in the real-life clothing designs, and reflected in their metaverse digital translations, are the four pillars of Samsung’s recycling initiative — e-waste, paper, plastic and metal. Metaverse wearable inspired by “upcycling” plastic.

Fashion 117

Fashion Branding Event Marketing B2C 117

Adobe Experience Cloud Blog

JUNE 24, 2013

Litmus reports that as of Q2 2012, more emails are opened on mobile devices (42%) than desktop (34%) or web clients (24%). NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. StatCounter Global Stats predicts that mobile currently makes up 15% of all internet traffic.

Fashion 134

Fashion Marketers Marketing Analytics 134

Adobe Experience Cloud Blog

DECEMBER 22, 2009

This is because B2C companies have all the sexy, edgy, memorable ads the rest of the year, leaving B2B companies to be more conservative and serious. I loved Uranium Interactive's look at technology through the years with a pretty great prediction for 2012. December is the time for B2B companies to shine. But in December things change.

B2C 70

B2C PR Entertainment Marketers 70

Content Marketing Institute

DECEMBER 5, 2017

For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. This year, it is launching Widen Essentials live training and hopes to see continued gains. year over year in the same period.

Education 111

Education Marketing Strategy Branding Energy 111

The CMO Survey

APRIL 19, 2019

This finding exists across industries, with B2C services companies focusing most intently on market penetration for growth, spending on average 70.8% CMOs have grown domestic spending nearly 10% since our 2012 survey, signaling a lower tolerance for the business risk of expanding into international markets.

CMO 100

CMO Transform Marketers Analytics 100

Orbit Media Studios

MARCH 8, 2022

But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. Videos have appeared in search results, as rich snippets, since 2012. In 2022, the search results look more like a bridal magazine. ” Videos are bigger and appear more often.

SEO 108

SEO B2C Transform User-Generated 108

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs.

Advertisers 105

Advertisers Advertising Gen Z Inbound Marketing 105

Duct Tape Marketing

DECEMBER 5, 2013

In January 2012, it was announced by comScore that Pinterest was the fastest website ever to reach 10 million unique visitors. This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. photo credit: seo.com.

B2C 78

B2C Social Media Marketing Management Branding 78

Duct Tape Marketing

APRIL 10, 2015

For that reason and others, it has won multiple advertising awards, including the People’s Voice at the 2012 Webby Awards. I once watched an online B2C video advertisement that was over an hour long. It has over ten million views, and about two seconds into the video you feel why—in your heart. It will get to you emotionally.

Advertisers 64

Advertisers Advertising B2C Video Marketing 64

Marketing Insider Group

JANUARY 14, 2014

100% It’s like customer experience by osmosis (moving from B2C to B2B). During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. How important is customer experience for B2B companies?

Customer 101

Customer Entertainment Real Estate CRM 101

Marketing Insider Group

JULY 8, 2010

The feature will be available globally on the 2012 Ford Focus. #45. Share: Read more from Strategy B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Strategy Click here to cancel reply. Smart Energy Glass is an innovation from Dutch Peer+ that turns windows into solar energy collectors with a customizable appearance.

Energy 74

Energy Telemarketing Shipping B2C 74

Martech

APRIL 3, 2024

This was around 2012, and we were one of the initial Act-On clients. A lot of the digital marketing conferences focus so heavily on B2C, and it just doesn’t work the same for us in B2B. Within three months, I think, everyone in the marketing department had taken a new position or gone somewhere else.

Thought Leadership 81

Thought Leadership Email Marketing B2C Marketing Automation Platform 81

Marketing Insider Group

JULY 8, 2010

The feature will be available globally on the 2012 Ford Focus. #45. Share: Read more from Strategy B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Strategy Click here to cancel reply. Smart Energy Glass is an innovation from Dutch Peer+ that turns windows into solar energy collectors with a customizable appearance.

Energy 63

Energy Telemarketing Shipping B2C 63

Markinblog

SEPTEMBER 5, 2021

Annual Revenue of JD.com (JingDong) from 2012 to 2020. Ecommerce. Suning.com. Ecommerce. Social Media. United States. Entertainment. United States. Financial Services. Automotive. United States. United States. Hyperlocal Delivery. Shutterfly. United States. Photography. United States. Video Games. United States. Craigslist. United States.

Finance 52

Finance Real Estate eCommerce Retail 52

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. However, SaaS brands face unique challenges when it comes to marketing.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Search Engine Land

JUNE 26, 2024

Source: [link] They offer specialized solutions for various industries, including B2B, B2C, insurance, tourism, healthcare and ecommerce. The acronym “HOTH” stands for “hitt’em over the head,” reflecting their impactful approach to link building.

PR 73

PR Finance Real Estate Price 73

Markinblog

JUNE 17, 2021

In 2012, marketing automation was just over a decade old. Getting quality and promising leads is still a challenge to both B2B and B2C companies. Businesses that use marketing automation have seen a 451% increase in qualified leads. In return, these nurtured leads make 47% larger purchases compared to ordinary leads.

Non-Profit 52

Non-Profit CRM Marketers Marketing 52

Contently B2C

AUGUST 1, 2016

They resemble Google Glass, the search engine giant’s 2012 failed AR experiment—but that experiment’s failure may have been more a matter of being too early to the game than anything. At least, that’s what Facebook seems to think.

Transform 64

Transform Entertainment Price Marketers 64

Contently B2C

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. With a staggering two-year growth rate of 2,829,405 percent, the business is on track to increase its revenue by a factor of five this year.

Energy 59

Energy Retail Traditional Marketing Branding 59

Contently B2C

SEPTEMBER 19, 2016

The Oculus Rift began as a gaming peripheral on Kickstarter in August 2012 and initially raised over $2 million before Facebook bought it for $2 billion two years later. But both were pioneered mainly as platforms for video games before investors adopted them in other industries.

Real Estate 52

Real Estate Influencer Marketing New Technology Promotion 52