Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

SEO 145

SEO Branding Promotion User-Generated 145

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Without an effective and repeatable process for promoting blog posts and maximizing their visibility, all the hard work spent creating them can easily go to waste. Click To Tweet.

Promotion 110

Promotion Copywriting SEO Social Media Marketing 110

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

What does this mean for your brand ? It means an opportunity for promotion during public events and festivals. One thing you might not expect to see is large groups of festivalgoers congregated around brand activations. Brand sponsorships for music festivals, tours, and venues totaled $ 1.22 billion in 2012.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Set Up

SEPTEMBER 10, 2024

From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. Their behavior indicates that they care about their physical and social impact on the world and demand transparency from Brands. How should Brands react to Gen Z? And trust creates Brand loyalty. According to NIQ , Gen Z is expected to have $2.7

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign.

Branding 143

Branding Fashion Traditional Marketing Food 143

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Branding 123

Branding Finance Marketing Marketers 123

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

Branding 120

Branding Transform Marketing Marketers 120

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he launched the platform in 2012: "Medium is not about who you are or whom you know, but about what you have to say." What is Medium?

Promotion 128

Promotion eCommerce SEO Affiliate Marketing 128

Marketing Insider Group

MARCH 31, 2014

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing.

Branding 111

Branding Entertainment Thought Leadership Content Marketing 111

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Hubspot Marketing

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. But how does that work, and how have other brands put it into practice? Creepy -- or great marketing? The Example. He wasn’t kidding.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 115

Branding Millennials Fashion User-Generated 115

Adobe Experience Cloud Blog

JANUARY 15, 2013

Part 2, How to Run a Flawless Event Promotion Plan , is happening on Wednesday, Jan 16 at 10am PST. What other ideas for promotion have been working? We typically begin promotions about 2 weeks out by sending an email to a segmented part of our database, and then we mix in social closer to the actual webinar date.

Event Marketing 133

Event Marketing Marketing Marketers Promotion 133

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 111

Branding Promotion Place Food 111

Hubspot Marketing

APRIL 10, 2018

In 2012, J.C. Penney stopped promoting sales and offering coupons. Except, in 2012, sales for J. A flash sale is a short-term discount or promotion on products offered by ecommerce stores, typically lasting for less than 24 hours. Penney actually dropped 25%. What is a flash sale? 6 Examples of Great Flash Sales.

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive. Click “ Next.”

SEO 116

SEO Law User-Generated Analytics 116

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

DECEMBER 18, 2012

Most corporate websites serve as platforms for brands to talk about themselves. Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. Brand noise. By the brand, about the brand, for the brand, and constantly being reverberated across platforms.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Article sponsored by PayPal.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Adobe Experience Cloud Blog

AUGUST 22, 2012

A recent Nielson Survey showed that only 15% of buyers believe what a brand has to say about itself. In contrast, the same study showed that 76% believe what their peers have to say about a brand. They follow your brand and share your content to all of their followers. The decals are Marketo branded AND are stylish.

Promotion 129

Promotion Email Marketing Branding Customer 129

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The rise of content marketing has lead to the emergence of the brand evangelist , corporate journalists, content strategists, curators and editors. Extra-sensory or Auditory Branding.

Thought Leadership 111

Thought Leadership Marketing Marketers Promotion 111

Hubspot Marketing

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Overall, your brand or company's goal is to make money. That's why having an online presence is important.

SEO 145

SEO Advertisers Advertising Promotion 145

Marketing Insider Group

DECEMBER 8, 2011

Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Some brands even retreated or kept flat their investment in social efforts as 2 recent studies suggested.

CMO 94

CMO Marketing Marketers Promotion 94

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Cross-promote content from other platforms. Create interactive filters for your brand.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. This is a great example of how a brand can tweak an existing campaign and give it a holiday twist. Elysian Brewing.

Gen Z 144

Gen Z Marketing Marketers User-Generated 144

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. This is a great example of how a brand can tweak an existing campaign and give it a holiday twist. Elysian Brewing.

Gen Z 144

Gen Z Marketing Marketers User-Generated 144

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options 2012: Microsoft’s January 2012 adCenter release update.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Hubspot Marketing

SEPTEMBER 22, 2022

By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. Here’s a look at 10 real-life examples for your brand to try. The challenge? Completion Meters.

User-Generated 144

User-Generated Inbound Marketing Marketing Marketers 144

Adobe Experience Cloud Blog

JULY 27, 2012

By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects. Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. 2) Create a social media policy.

Thought Leadership 124

Thought Leadership Promotion SEO Advertisers 124

Neil Patel

FEBRUARY 11, 2023

People said the same thing about Google’s Knowledge Graph back in 2012 and how it is going to make it hard for marketers to get traffic through SEO. link] These are the type of keywords that are less likely to generate direct sales, but they do help with branding. It’s like what Google did back with the knowledge graph in 2012.

SEO 145

SEO User-Generated Price Performance Marketing 145

Sprout Social

FEBRUARY 5, 2020

Here, we’re going to try to make sense of Facebook reach and how it can help grow your brand. You’ll need to take your overarching brand strategy into account to determine whether you should be focusing on increasing your post or page reach. If brand awareness is your goal, increasing your page reach is usually the better target.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Hubspot Marketing

SEPTEMBER 10, 2018

Viral marketing campaigns require a visual strategy — this guides potential customers to understand your brand through the use of images. Your visual strategy needs to be compatible with your brand and target audience — it should be interesting, informative, and contain some element of intrigue, such as humor or hope.

Promotion 145

Promotion Advertisers Advertising Entertainment 145

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Target used ads in Vogue, television spots, and social media to promote the collection. Fans were all over Facebook and Twitter – not to promote the line, but to complain. In 2012, Target tried a new approach to their collaborations, partnering with luxury department store Neiman Marcus. Learn from Your Blunders.

Fashion 134

Fashion Shoppers Thought Leadership Retail 134

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. From major tech reveals to interactive auctions and groundbreaking adventures, brands have harnessed the power of livestreaming to engage audiences like never before.

Transform 128

Transform Entertainment Fashion Education 128

Sprout Social

JULY 31, 2018

For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. Because Facebook purchased Instagram back in 2012, you’re going to set up your Instagram Ads within the Facebook Ads Manager. Types of Instagram Ads. First up, photo ads.

Branding 93

Branding User-Generated Marketing Marketers 93