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Semrush acquires Third Door Media, including MarTech

Martech

Semrush, best known for its software to help search marketers, is acquiring Third Door Media. The origin story of the MarTech brand includes two people so dedicated to marketers and their work that they were working over the end-of-year holiday period in 2012. This guy is talking to me!”

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Online Advertising Ready To Takeoff In 2012

Marketing Insider Group

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

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Want to Engage Gen Z? 4 Marketing Strategies for Nonprofits

Marketing Insider Group

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. You can also promote face-to-face interactions with your digital marketing.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. So, stay apprised of these habits and how you can adapt your marketing to them. Read AI in Digital Marketing — The Complete Guide. You can download the full report here.

Gen Z 141
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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

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Advanced analytics techniques to measure PPC

Search Engine Land

I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns. Back-end data implementation is crucial. It’s time to embrace non-cookie measurement options. Proxy metrics can fill gaps when data is scarce.

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Driving Engagement through Social Media for Healthcare Providers

Adobe Experience Cloud Blog

Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. And more and more healthcare marketers are getting up to speed. And to learn more about the state of digital marketing in healthcare, download our new ebook How to Leverage Digital Marketing in the Healthcare Industry.

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