Adobe Experience Cloud Blog

NOVEMBER 7, 2018

billion in 2012. Product-focused advertisement is no longer a tactic that the festival audience desires. No one is allowed to sell their products at the event, it’s all about networking.”. million of whom are millennials. Brand sponsorships for music festivals, tours, and venues totaled $ 1.22 Old School Is Not Cool.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Hootsuite

FEBRUARY 4, 2020

Here are a few key numbers to keep in mind for context: 30 million users in 2012 when Facebook bought the site. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram age demographics. adults: Ages 18–24: 75%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

FEBRUARY 12, 2019

Over 50,000 years of product review videos have been watched on mobile devices over the past two years. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. And Snapchat users post over 210 million snaps on the platform every single day.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Sprout Social

FEBRUARY 27, 2017

In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. 81% of millennials view their Twitter account on a daily basis. 50% of millennials use the internet to research products before purchasing.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. In 2012, Kuaishou dropped GIF from its name and pivoted to a short video platform.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Marketing Insider Group

OCTOBER 9, 2013

At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks.

Transform 111

Transform Millennials Shoppers Management 111

Marketing Insider Group

MARCH 12, 2014

Only one in three employees is engaged in their role, costing organizations billions of dollars in productivity. There are 5 generations to consider: Traditionalists (born before ‘46), Baby Boomers (born before ‘64), Generation X (born before ‘76), Millennials (born before ‘97) and Generation C or Z (born 97-?). No, Millennials.

Millennials 107

Millennials Education Management Customer 107

Hubspot Marketing

OCTOBER 11, 2023

2012 - Facebook buys Instagram. 2012 - Twitter buys Vine pre-launch. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. It had 45 million users in its prime and was only available on mobile devices.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months. As of 2019, 79.5%

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

JANUARY 15, 2020

use Facebook—more than double what it was in 2012. One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. In the U.S., 18-29 year olds are the largest cohort on Facebook with 79% of the age demographic using the site. 69% of U.S. 73% of U.S. Source: eMarketer.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Content Marketing Institute

OCTOBER 23, 2018

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. One Gen Z favorite mastering the art of sustaining a value proposition is Ben and Jerry’s.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. That being said, Facebook’s purchase of Instagram ( $1 billion in 2012 when the platform had only 30 million users) is certainly paying off. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. Some common goals for gifs include: Gaining likes and shares Sparking conversation to increase engagement Raising awareness about a product or service Increasing click-through rates. Use Gifs to Show Off Your Products.

Promotion 133

Promotion Branding Entertainment Millennials 133

Hubspot Marketing

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. Suddenly, there’s a deadline, and people start to buy products that they never previously considered, like “cocoa-butter lotion” and “a purse large enough to double as a diaper bag,” the article says. Source: ShareaCoke.com. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Duct Tape Marketing

SEPTEMBER 29, 2016

User-Generated Content refers to any form of online content such as a Tweet, Snap, Facebook status, Instagram post, or blog that contain authentic opinions about a service or product as experienced by a non-professional. Even millennials are said to be obsessed with user-generated content. Refinery 29. April 4, 2014. www.refinery29.com/marc-jacobs-instagram-casting.

User-Generated 78

User-Generated Branding Millennials Retail 78

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. The millennial market is really who banks like ours are looking to connect with.”. It was never a product campaign; it was a straight goodwill campaign. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. What is viral marketing, anyway?

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. 6. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Rock Content

AUGUST 19, 2020

of millennials use, daily, at least one social media channel. According to the same research, most users spend at least 3 hours per day on social media, and 54% use those channels to research products and services they intend on purchasing. Want to reach younger customers? Social media is the place for that. for Generation X).

Branding 115

Branding Millennials Fashion User-Generated 115

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

JULY 31, 2018

Because Facebook purchased Instagram back in 2012, you’re going to set up your Instagram Ads within the Facebook Ads Manager. These allow you to showcase your brand or product(s) through a photo. Best use: Photo ads are a great way to define your brand, showcase a product, or send viewers to a click-through link.

Branding 94

Branding User-Generated Marketing Marketers 94

Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. 5 bonus cuts from the world of Infographics: Marketo’s Top Infographics for 2012. Killing Time: How to Destroy Your Productivity – This infographic was based upon one of my favorite blog posts of the year. What’s your favorite post from 2012?

Millennials 130

Millennials CRM Marketing Marketers 130

Hootsuite

AUGUST 30, 2022

Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Adobe Experience Cloud Blog

OCTOBER 11, 2017

We all know serious content production can’t really happen overnight. That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. So, what do you do? Step 1: Use Your Audience.

Thought Leadership 134

Thought Leadership Millennials Influencer Marketing Place 134

Sprout Social

OCTOBER 17, 2016

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. source ) Uses Facebook video to creatively showcase its product. Saw great success after introducing social selling to promote its cloud-based suite of products in 2012. Quick Stats 1.65

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Hubspot Marketing

NOVEMBER 17, 2023

Bacardi For its 150th anniversary in 2012, Bacardi released a series of print and television ads showcasing the brand's party-starting heritage. The dynamic duo from the 1992 classic Wayne’s World appealed to nostalgic millennial audiences while also nodding to the present with a Tik-Tok-dancing Cardi B cameo.

Customer 120

Customer Millennials Advertisers Advertising 120

Content Marketing Institute

FEBRUARY 5, 2019

BMO Harris Bank offers a lesson on engaging millennials. When BMO Harris Bank (BMOHB) wanted to increase consideration among millennials beginning their journey to financial independence, it went for the unexpected. Growing a younger customer base is crucial to any financial service company’s future success.

Branding 110

Branding Millennials Entertainment Transform 110

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. For my generation, Millennials, the majority of us will be primarily on Instagram. Don’t talk to businesses about a product. What’s next?

Logistics 101

Logistics Gen Z Management Millennials 101

Duct Tape Marketing

NOVEMBER 21, 2018

He is a New York Times bestselling author, partner and research director at Future Workplace, and the founder of both Millennial Branding and workplacetrends.com. We’ll never be able to reach our full potential and be the most productive worker imaginable for our company. My first campaign, John, was in 2012.

Millennials 58

Millennials Food Health Communications 58

Exposure Ninja

OCTOBER 2, 2023

Still, the company decided to offer an assembly service to those customers who don’t want to build the products themselves. This could be a classic TV ad or something more subtle, like a product placement. Traditional TV adverts are often like short films, selling an idea or a lifestyle rather than a product.

PR 52

PR Marketing Marketers Promotion 52

Duct Tape Marketing

SEPTEMBER 13, 2018

He is a New York Times bestselling author, partner and research director at Future Workplace, and the founder of both Millennial Branding and workplacetrends.com. We’ll never be able to reach our full potential and be the most productive worker imaginable for our company. My first campaign, John, was in 2012.

Millennials 33

Millennials Food Health Communications 33

Buffer Marketing

DECEMBER 10, 2024

Celebrated every second Monday of January, this day is the perfect time for decluttering and organizing workspaces for better productivity and mental clarity. Patrick’s Day March 20: International Day of Happiness Established by the United Nations in 2012, this day emphasizes happiness as a fundamental human goal.

Health 111

Health Transform Fashion Gen Z 111