Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

FEBRUARY 15, 2023

Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement 2020: This was how to see who counted toward the new 50% certification rule and what to do about it. Yandex reports 22% YoY increase in revenue for Q4 2016 2017: Russia’s largest search engine generated $364.7

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

FEBRUARY 24, 2023

“We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers.

Search Marketers 127

Search Marketers Neuromarketing SEO Marketing 127

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Time decay. Position-based.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Search Engine Land

FEBRUARY 21, 2023

Google To Shut Down Google Compare Products In US And UK On March 23 2016: The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance would start winding down Feb. Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search 2008: Microsoft was running another search and win promotion.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Marketing Insider Group

JANUARY 24, 2022

Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Their searchable database allows users to filter by solution to find case studies specifically relevant to their needs. Isn’t influencer marketing more suited for B2C product promotion?

Content Marketing 124

Content Marketing User-Generated Influencer Marketing Customer Acquisition 124

Hubspot Marketing

FEBRUARY 23, 2021

Every couple of years, we revisit something and place it on the chopping block. In 2012, we feared the world would end and we would all just poof. At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds. Other Marketing Channels.

User-Generated 142

User-Generated Marketing Marketers SEO 142

Backlinko

JANUARY 8, 2024

With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 106

Health Affiliate Marketing Non-Profit Food 106

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2012: Founder Gabriel Weinberg has been taking feedback and tweaking the design for at least three-plus weeks in the site’s community forum, where he announced the new look and layout. .” Experian Hitwise: Google Passes 72% U.S.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Source: Hootsuite Similarly: 91% of Instagram users report watching videos daily Snapchat recently saw a 55% increase in time spent watching Spotlight content YouTube shorts see 30 billion (!) Short-form video content isn’t new.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Hootsuite

MAY 17, 2023

And yet, 24% of realtors spend less than $50 a month on lead generation. This ad is especially effective with the addition of “2012” because viewers instantly understand the positive connotation of winning this award for over 10 years and form an instant subconscious judgment of, “They must be good.” you should really up that budget.

Real Estate 103

Real Estate Millennials Analytics Advertising 103

Search Engine Land

SEPTEMBER 26, 2023

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. Penguin update When we talk about Google shaking things up in the SEO world, the Penguin update of April 2012 is one for the books.

SEO 127

SEO Transform User-Generated Health 127

Rock Content

JULY 13, 2020

These are: Relevant and valuable content User Experience (UX) Mobile SEO Voice search Visual searching Rich and Featured Snippets User-focused optimization (BERT algorithm) E.A.T. More than that, it is essential to offer something relevant, rich in information, that generates value and really make a difference to the user.

SEO 113

SEO User-Generated Transform Food 113

Hootsuite

JULY 17, 2023

You’ll need a tool that makes it easy to manage multiple social media accounts in one place so you don’t have to constantly switch between accounts. Hootsuite’s social-focused features help you create, schedule, and optimize your social media posts in one place. Plans start at $99 per month.

Price 71

Price Social Media Marketing CRM eCommerce 71

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. Over one third of Pinterest’s current monthly active users are from the U.S.,

Millennials 111

Millennials Shoppers Food User-Generated 111

Hubspot Marketing

DECEMBER 22, 2023

The KFC Calendar Clash On November 9th, 2022, KFC sent a mobile notification to its app users that encouraged them to “treat themselves” some great fried chicken and commemorate Kristallnacht. That’s the idea behind a 2012 Huggies commercial , which saw fathers tasked with taking care of the children and even — gasp! The problem?

Marketing 114

Marketing Marketers Shipping Branding 114

Bannerflow

APRIL 25, 2022

Social media campaigns are a form of advertising that takes place across a brand’s social channels. Pantone “User Generated Color” . Greggs’ “Vegan Sausage Roll” campaign generated over 516 million impressions. Pantone “User Generated Color” . What is a social media campaign? Aldi UK “FreeCuthbert”.

Advertising 52

Advertising Advertisers User-Generated Food 52

Hubspot Marketing

JUNE 23, 2023

The subject line is like the gatekeeper of your email: No one gets to read your stellar email copy if they aren't interested enough to open your email in the first place. In other words, keep the value for the user top-of-mind. How to Write a Subject Line Part of writing effective email copy is nailing the subject line.

Copywriting 144

Copywriting Email Marketing Entertainment Marketing 144

Hubspot Marketing

FEBRUARY 23, 2017

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. At its peak, Friendster had roughly 115 million users around the world.

User-Generated 137

User-Generated Social Media Marketing Advertising Advertisers 137

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. Social media is the place for that. Older generations, like Boomers and Gen X are also on social media, but in much lower numbers (48.2% for Generation X). Want to reach younger customers?

Branding 100

Branding Millennials Fashion User-Generated 100

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). You might as well not be marketing at all.

B2C 142

B2C Social Media Marketing Marketing Marketers 142

Exposure Ninja

JULY 13, 2022

In 2012, SHEIN began running social media marketing campaigns with fashion bloggers for giveaways and advertising products on Pinterest, Facebook and Instagram. SHEIN has both a website and an app, and it appears that they are trying to drive desktop visitors towards the app by offering a 25% discount to app users.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Exposure Ninja

OCTOBER 2, 2023

Traditional Marketing Examples Traditional marketing is any marketing that takes place offline — like print, broadcast and events marketing. To promote their new movie, Mr. Harrigan’s Phone, Netflix put up cryptic-looking billboards in the style of text messages. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Neil Patel

JUNE 3, 2021

You can have great expectations for it, but before the product starts generating revenue, you still need to improve your proposal, carry out tests, validate the hypotheses, and make necessary changes. When a product is in development, it doesn’t require sales efforts, but promotion should already have begun.

Product Life Cycle 102

Product Life Cycle Product Automobile User-Generated 102

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Penguin (April 2012): Targeted spammers and sites that buy unnatural links to boost their rankings. Pigeon (July 2014): Worked to integrate local search results like Google Maps.

SEO 145

SEO User-Generated Analytics Health 145

Hubspot Marketing

NOVEMBER 30, 2016

billion daily active users -- from CEOs, to students, to companies. If you're looking for some great examples, you've come to the right place. This type of ad appears directly in a user's News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. One average, Facebook is home to 1.18

Advertising 145

Advertising Advertisers Price Promotion 145

Hootsuite

JUNE 23, 2020

You’re in the right place to do just that. On mobile, your hashtags won’t be visible unless a user taps View all comments. A branded hashtag is simply a tag that you create to promote your own brand or campaign. This is a good practice to put in place every time you add a new hashtag to your repertoire.

User-Generated 145

User-Generated PR Branding Fashion 145

Contently B2C

AUGUST 4, 2016

The brand launched its Instagram account in 2012, right after Facebook acquired the photo sharing app, but it’s really taken off in the last year. It’s generated more than 20 million likes and 500,000 comments overall, and was named the best brand on Instagram in the 2015 Digiday Content Marketing Awards.

User-Generated 52

User-Generated Branding Promotion Analytics 52

DIY Marketers

APRIL 23, 2023

Let’s talk about lead generation funnels and how to make sense of the confusion between marketing campaigns and marketing funnels. Because without them, it won’t matter whether you’re doing a funnel or a campaign, none of it will generate results. Both of these terms mean to start in one place and move to another.

CRM 60

CRM Marketing Marketers User-Generated 60

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Before you can start measuring your ROI, you need to have clearly defined goals in place. Make sure you have one in place with quantifiable goals. — Barack Obama (@BarackObama) November 7, 2012.

Transform 94

Transform Entertainment User-Generated Whitepaper 94

Neil Patel

FEBRUARY 16, 2021

Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. Fortunately for Google search users and ethical website owners, those days are long gone. That’s indexing in a nutshell.

SEO 141

SEO Analytics User-Generated eCommerce 141

Exposure Ninja

APRIL 10, 2023

But with recent developments in artificial intelligence (AI), both companies are making big moves to stay relevant and attract more users. It’s designed to understand and generate human-like text, and it’s super helpful for tasks like answering questions, writing essays, or even just having a chat. Let’s take a closer look.

User-Generated 52

User-Generated SEO Advertising Advertisers 52

Hubspot Marketing

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. That is, until, a major life event takes place, like finding out that a baby is one the way. Creepy -- or great marketing? 5) Spotify.

Personalized Marketing 137

Personalized Marketing COS Branding Price 137

Backlinko

AUGUST 17, 2023

Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. This paints a fuller image of what users get up to when they land on your site. With this, you can get ahead of the curve in terms of emerging user trends.

Analytics 82

Analytics User-Generated Law Customer 82

Hubspot Marketing

FEBRUARY 1, 2017

The goal of this section is to generate a better understanding of the company's current challenges and goals, and how they fit into the landscape of their industry. The focus here should be placed on the customer's experience during the onboarding process. The Customer's Business. Who was involved in the selection process?

Transform 143

Transform Logistics Communications User-Generated 143

Exposure Ninja

AUGUST 26, 2022

They even include a clear example of how the update should improve the quality of the results when a user searches for a new film: For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere.

Copywriting 115

Copywriting SEO Education User-Generated 115