Set Up

SEPTEMBER 10, 2024

From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. Gen Z’s spending habits include key areas such as fashion, technology, and wellness products, particularly those that align with sustainability and ethical consumption values. Gen Z is a big deal, and marketers need to pay attention.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Hubspot Marketing

APRIL 10, 2018

In 2012, J.C. Penney stopped promoting sales and offering coupons. Except, in 2012, sales for J. Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” Penney actually dropped 25%. What is a flash sale?

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Popular topics on Medium range from mental health to social media, from world affairs and trending news to productivity hacks. Altogether I've been using the platform for 6+ years to create and promote content.

Promotion 125

Promotion eCommerce SEO Affiliate Marketing 125

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Enter your product or service, and the tool will list question-based keywords.

SEO 116

SEO Law User-Generated Analytics 116

Marketing Insider Group

DECEMBER 18, 2012

” Some have called 2012 “ the year of the story.” I’m not sure 2012 will be remembered as the year of the story. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Focus On The Customer.

Content Marketing 111

Content Marketing Marketers Marketing Entertainment 111

Search Engine Land

SEPTEMBER 19, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Search ads refer to the text and shopping promotions you see displayed at the top of Google’s search results page when users perform queries.

Price 142

Price User-Generated Advertising Advertisers 142

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options 2012: Microsoft’s January 2012 adCenter release update.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Hootsuite

DECEMBER 14, 2020

Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. See where your organic efforts are taking off, and identify where it makes the most sense to invest in promotions. Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article.

Non-Profit 145

Non-Profit eCommerce Social Media Marketing Management 145

Adobe Experience Cloud Blog

JANUARY 6, 2014

Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

Thought Leadership 134

Thought Leadership CRM Marketers Marketing 134

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Instead, sponsor or promote causes you care about and find ways to make your brand more environmentally and socially conscious. Article sponsored by PayPal. Learn more here.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Calvyn Lee Blog

NOVEMBER 30, 2023

According to CEO Mark Zuckerberg, promoting Reels was costing Meta around $500 million per financial quarter, totalling nearly $2 billion per year. The estimated $2 billion toll from Reels promotions equates to only around 4% of Instagram’s gargantuan annual revenue.

User-Generated 130

User-Generated Health Advertising Advertisers 130

Hubspot Marketing

OCTOBER 18, 2022

Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. Wondering just how early you can start marketing your seasonal products?

Gen Z 144

Gen Z Marketers Marketing User-Generated 144

Hubspot Marketing

OCTOBER 18, 2022

Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. Wondering just how early you can start marketing your seasonal products?

Gen Z 143

Gen Z Marketers Marketing User-Generated 143

Adobe Experience Cloud Blog

AUGUST 22, 2012

You can promote your offer via social channels or email marketing. Check out an example from Appirio for their upcoming Dreamforce 2012 t-shirt Contest. Through a flash deal, you can set up a promotion that is time sensitive, creating urgency for the your buyer. You can easily tailor this sort of promotion to your business.

Promotion 129

Promotion Email Marketing Branding Customer 129

Search Engine Land

JANUARY 17, 2023

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). 2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. businesses.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. Because of their high engagement rates, Snapchatters are 60% more likely to make impulse purchases based on products they see on the app. Cross-promote content from other platforms.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. For starters, you need to promote Twitter trends, your tweets, and your account to get your name out there to as many people as possible. Twitter for SEO Tip #1: Promote, Promote, Promote.

SEO 145

SEO Branding Promotion User-Generated 145

Hubspot Marketing

SEPTEMBER 22, 2022

By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing.

User-Generated 143

User-Generated Inbound Marketing Marketers Marketing 143

Hubspot Marketing

JULY 22, 2018

Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. Think about the contacts who are already your customers. 3) New Customer Welcome/Training Workflow.

eBook 145

eBook Marketers Marketing Promotion 145

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. Fifteen years later, people are uploading 500 hours of video to the platform every minute. view duration).

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Hubspot Marketing

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? Micro-influencers (social media influencers with 1,000 to 10,000 followers) are more cost effective than celebrities, and they might even be more powerful when promoting a product. Read on to find out. How to Get Celebrity Endorsements.

Branding 144

Branding Fashion Traditional Marketing Food 144

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

It means an opportunity for promotion during public events and festivals. billion in 2012. Product-focused advertisement is no longer a tactic that the festival audience desires. No one is allowed to sell their products at the event, it’s all about networking.”. What does this mean for your brand ? Old School Is Not Cool.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. This approach is invaluable for in-depth reviews of new or upcoming products to blend technical insight with practical knowledge.

Transform 128

Transform Entertainment Fashion Education 128

Adobe Experience Cloud Blog

APRIL 7, 2015

Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. Personalization recognizes that each prospect or potential buyer is different, and must be treated as such—depending on aspects such as product interest, industry and size (for B2B’s), geo-location, etc. Product intent.

Thought Leadership 133

Thought Leadership B2C eBook Education 133

Hubspot Marketing

OCTOBER 29, 2019

The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. Before you begin advertising online, brainstorm what you want to promote.

SEO 145

SEO Advertising Advertisers Promotion 145

Hootsuite

FEBRUARY 10, 2020

After being purchased by Facebook for an eye-popping $1 billion in 2012, Instagram has grown to a billion active users a month. The app is also rich in tools for marketers to advertise and promote their brands. Below, you’ll find the 17 best tools to help you promote your brand today across any of the platforms above.

User-Generated 145

User-Generated Marketers Marketing Analytics 145

Hubspot Marketing

SEPTEMBER 10, 2018

It's easy to share and promote. Thanks to the internet and social media, sharing and promoting your content with the rest of the world is pretty simple. Think about asking a celebrity to promote your content if an influencer would fit with your overall message and add value to your campaign. I f not, you may have to try again.

Promotion 145

Promotion Advertising Advertisers Entertainment 145

Neil Patel

FEBRUARY 11, 2023

People said the same thing about Google’s Knowledge Graph back in 2012 and how it is going to make it hard for marketers to get traffic through SEO. It’s like what Google did back with the knowledge graph in 2012. Content creation is not even half the battle… the hard part is promoting the content. Roughly 25.6%

SEO 145

SEO User-Generated Price Performance Marketing 145

Hubspot Marketing

AUGUST 21, 2017

Back in 2012, LinkedIn launched a feature called Endorsements , which enables users to endorse their connections for skills they’ve listed in the Skills section of their profile -- or recommend ones they haven’t yet listed. 9) Get endorsed for your skills. 17) Share your LinkedIn status updates on Twitter.

User-Generated 145

User-Generated Marketers Marketing Promotion 145

Neil Patel

MARCH 17, 2021

For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. To them, the act of buying simply means having access to a product or service, not necessarily owning it. Products become services, and services connect consumers. Zoomers disagree.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. Facebook Promoted Posts. Here’s what we’ve learned! Paid Advertising Opportunities on the Major Social Media Channels.

Direct Mail 134

Direct Mail User-Generated Promotion Advertising 134

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Sprout Social

OCTOBER 1, 2020

By 2012, with funding secured and prototype built, Foley, Cortese and their three fellow co-founders, Graham Stanton, Hisao Kushi and Yony Feng, had successfully turned dreams into reality. The company has also recently expanded its product line with a second bike model and a treadmill. Lean on your community for product development.

User-Generated 142

User-Generated Entertainment Education Branding 142

Hubspot Marketing

NOVEMBER 30, 2016

A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? Additionally, it shared the strong customer ratings below an image of the product. Second, it clearly mentions the healthy aspects of the goodies in its product.

Advertising 145

Advertising Advertisers Price Promotion 145

Search Engine Land

JANUARY 25, 2023

Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search 2012: That time when Google’s supposedly sophisticated Universal Search algorithm picked a cartoon video on YouTube created by a company pitching its SEO software to Rick Santorum. Update Confirmed 2012: This was only a data refresh. Google Panda 3.2

Search Marketers 77

Search Marketers Real Estate Retail Marketers 77

Scoop.it!

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Do you plan to sell products or services via YouTube? Consider using them for content promotion, and don’t forget about other calls to action for viewers to interact with your channel.

Promotion 122

Promotion Analytics Entertainment SEO 122