Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday.

Social Media Marketing 132

Social Media Marketing Energy Advertising Advertisers 132

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. It’s pretty well known that B2B companies have been comparatively slow to adopt social media strategies.

B2C 127

B2C Social Media Marketing User-Generated Marketing 127

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Social Media Examiner

JUNE 8, 2023

In this article, you’ll discover how Social Media Examiner conceived and launched a new show in 9 weeks. Why Does Social Media Examiner Produce Shows? We started making podcasts back in 2012.

Social Media Marketing 107

Social Media Marketing Marketing Marketers 107

Marketing Insider Group

OCTOBER 5, 2023

" — Stacy Taylor (@StacyTaylor17) March 13, 2012 @BrennerMichael Lack of time, don't want to put the effort in to be successful on a platform, not understanding tools — Chris Edwards (@toph303) March 13, 2012 @BrennerMichael Lack of time and/or resources to do effectively, whatever "effectively" means.

Social Media Marketing 112

Social Media Marketing Branding Marketing Marketers 112

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2012 - Facebook buys Instagram. 2012 - Twitter buys Vine pre-launch.

Gen Z 133

Gen Z User-Generated Transform Social Media Marketing 133

Adobe Experience Cloud Blog

JANUARY 10, 2012

Making Your B2B Marketing Footprint [Infographic] – Discover how to develop a B2B marketing approach that is truly unique. Side 4: : Whole Lotta’ (Social Media) Marketing Going On – From creating remarkable content to the latest news and tips in the world of B2B social media marketing, we’ve got you covered.

Social Media Marketing 105

Social Media Marketing PR Entertainment Analytics 105

Hootsuite

DECEMBER 14, 2020

Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The post How to Link Instagram to your Facebook Page in 4 Easy Steps appeared first on Social Media Marketing & Management Dashboard. Need to link your Instagram account to a Facebook page?

Non-Profit 145

Non-Profit eCommerce Social Media Marketing Management 145

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. However, SaaS brands face unique challenges when it comes to marketing. However, SaaS brands face unique challenges when it comes to marketing.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Martech

JUNE 17, 2024

Shama Hyder is OG social media marketing. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. Take our brief 2024 MarTech Replacement Survey Q: What do you like about social media marketing? Do they know what you do?

Social Media Marketing 122

Social Media Marketing Food Advertisers Advertising 122

Adobe Experience Cloud Blog

OCTOBER 2, 2012

In our guide we state “social is more than just a channel or a tactic, it is a strategy that has to be present in every aspect of your marketing”. In this case, social marketing refers to the the practice of infusing your entire marketing strategy with social elements. I believe that they can.

Health 122

Health Social Media Marketing Marketing Marketers 122

Adobe Experience Cloud Blog

JANUARY 6, 2017

The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Chris Brogan.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. Schedule videos and moderate comments in the same place you manage all your other social networks.

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Whitepaper Advertising Advertisers Analytics 145

Buffer Marketing

DECEMBER 12, 2024

Instagram : Launched in 2010 and acquired by Facebook in 2012, Instagram has seen substantial growth. As of 2024, it boasts 1.85 million total connections on Buffer, reflecting a 70% growth from 1.08 million in 2022. With 108,000 active connections, Facebook remains a cornerstone for businesses aiming to reach a broad audience.

Transform 108

Transform Thought Leadership Branding Communications 108

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. Set specific goals for the platform that contribute to your overall marketing goals. Setting specific social media marketing goals can help you understand how Snapchat can help you meet those goals.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Need to Drive Leads?

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Rock Content

OCTOBER 27, 2015

Bottom line, marketers who aren’t creating compelling content are having a difficult time with SEO. To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content. In 2012 the Penguin update KO-ed spammy backlinks. Want to dig deeper?

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Hootsuite

AUGUST 17, 2022

There are literally hundreds of social bookmarking sites to choose from, and some of them are ones you might be using already. Here’s a list of a few of our favorite popular social bookmarking sites. Digg launched in its current form in 2012, and is a long-running news aggregator that many believe was the inspiration for Reddit.

Copywriting 137

Copywriting Social Media Marketing Retail Marketing Plan 137

Hubspot Marketing

JULY 10, 2019

B2B Social Media Marketing. Did you know that 75% of B2B buyers and 84% of C-Suite executives use social media when making a purchase? That’s right — social media marketing isn’t just for brands targeting individual consumers. Many B2B companies struggle with social media marketing, though.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

JANUARY 22, 2013

If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out. It’s an incredibly insightful book that presents a formula for generating great ideas that have the best chance of succeeding.

Marketing 134

Marketing Marketers Advertising Advertisers 134

Hootsuite

FEBRUARY 10, 2020

These are the four social media apps that are the bare minimum for any social media marketer. They represent the biggest social platforms out there right now. Let’s be honest: If you aren’t using them, are you really a social media marketer? They are: Facebook.

User-Generated 145

User-Generated Marketing Marketers Analytics 145

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. use Facebook—more than double what it was in 2012.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Search Engine Land

JANUARY 28, 2023

million in 2012. Study: Reviews & Images Drive Clicks In Mobile 2012: Images and reviews were very important in capturing users’ eye movements and clicks. Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8 The plaintiffs were also seeking ongoing royalties, which the court awarded.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Calvyn Lee Blog

NOVEMBER 30, 2023

Experimentation Backed by Facebook After Facebook acquired Instagram in 2012 for $1 billion, CEO Kevin Systrom retained independence to operate Instagram like a start-up with Facebook’s full financial resources and scale.

User-Generated 130

User-Generated Health Advertising Advertisers 130

Search Engine Land

FEBRUARY 13, 2023

Why The Wikipedia/Google Search Results Study Is Flawed 2012: Study was based on 1,000 unique one-word searches created by using a random noun generator on Google UK and conducted using Google Chrome on Incognito mode. Bing & Google: “Spreading Romney” Ranking Tops For “Romney” Is Normal 2012: Apparently it was business as usual.

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80

Hubspot Marketing

JANUARY 23, 2020

Social Media Celebrity Endorsements. Now more than ever, celebrity endorsements have a greater impact due to the popularity of social media marketing — which is a good thing for small brands. For one, social media is typically more affordable than more traditional platforms like TV and radio.

Branding 144

Branding Fashion Traditional Marketing Food 144

Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. 68% said social media marketing was a major challenge.

Transform 100

Transform Thought Leadership CMO Marketing 100

Adobe Experience Cloud Blog

AUGUST 22, 2012

Check out an example from Appirio for their upcoming Dreamforce 2012 t-shirt Contest. Also, the great part about having an entry form for a contest, is that you can collect more lead data then you normally would. The winning t-shirt slogan wins 2 VIP tickets to their Dreamforce Party.

Promotion 129

Promotion Email Marketing Branding Customer 129

Buffer Marketing

FEBRUARY 5, 2024

In this article, we’ll dive into why dark social matters, exploring its impact on analytics and its value for everyone who creates on the Internet. What is dark social? Dark social, a term coined by Alexis C.

Analytics 119

Analytics Digital Marketing User-Generated Communications 119

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Common examples of dark social are: Private messaging apps (e.g.

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Hubspot Marketing

APRIL 5, 2022

Social media marketing isn't just about attracting an audience — it's about attracting the right audience. Additionally, posting often and on a pre-determined schedule can help you see growth on the platform, since social algorithms reward consistency.

Education 132

Education User-Generated Advertisers Advertising 132

Hubspot Marketing

APRIL 13, 2020

In a play to become a more globally used app, Weixin rebranded to WeChat in 2012 , Reported Users: 1 billion active users. In 2012, Kuaishou dropped GIF from its name and pivoted to a short video platform. These continent-specific social media industries could be a theme we continue seeing in different areas of the world.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Adobe Experience Cloud Blog

JANUARY 19, 2012

83% of those surveyed said they use social media to communicate with target audiences and while B2Cs use social to generate sales, not surprisingly, B2Bs focus on lead generation. B2B Use of Social Media Will Grow In 2012. Corporate Blogs 60%.

Marketing 107

Marketing Marketers Communications Marketing Plan 107

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. Have you had success with incorporating personal, mobile-optimized, or visual content into your social media marketing strategy? Incorporate videos into the mix. Here’s a staggering statistic.

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Marketing Insider Group

APRIL 2, 2013

We help unlock the power of Social Employee Empowerment (SEE) or as we call it our blueSEE ™ approach to building your brand from the inside out. In 2012, Blue Focus Marketing won Marketing Sherpa ’s Reader’s Choice Award for “Best Social Media Marketing Blog.”

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

Hootsuite

NOVEMBER 5, 2020

Here’s a quick introduction: FedRAMP has been around since 2012. From a single dashboard, you can schedule and publish content to every network, monitor relevant conversations, and measure public sentiment around programs and policies with real-time social listening and analytics. It was born from the U.S. Try it free today.

Law 144

Law Health Finance Analytics 144

Content Marketing Institute

JULY 13, 2018

To help you with this component, I’d like to present a fresh take on a handy infographic that my team created in 2012, The Future-Proof Checklist for Promoting Your Blog Post, which you can find below in infographic and text form. Include the social handles of experts mentioned or quoted in the post to get their attention.

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Promotion Copywriting Social Media Marketing SEO 110