Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Marketing Insider Group

DECEMBER 19, 2014

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. Vine and GrapeStory.

Market Trends 110

Market Trends Content Marketing Whitepaper Marketing 110

Adobe Experience Cloud Blog

JULY 29, 2014

Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. Keep reading to learn more about building your Pinterest audience, and creating content to keep that audience engaged. Content Marketing' Why Pinterest? Why Pinterest?

Branding 134

Branding Thought Leadership Fashion eBook 134

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? The Most Important Marketing Metrics. Are you a results-driven marketer? As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees.

Marketing 85

Marketing Marketers Content Marketing Customer 85

Marketing Insider Group

DECEMBER 18, 2012

Most corporate websites serve as platforms for brands to talk about themselves. Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. They are content marketing echo chambers. What is the content marketing echo chamber? Brand noise.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. ” I don’t care what words you use to describe content marketing.

Content Marketing 111

Content Marketing Thought Leadership Entertainment Marketing 111

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Businesses Grow

MARCH 10, 2025

2) From big campaigns to small acts of cultural relevance A few years ago, Pepsi announced that the big brand “bonfires” were over. Brands had to connect to moments of cultural relevance. But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. My guess is: ZERO.

Transform 104

Transform Influencer Marketing Thought Leadership Marketing 104

Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Content – good, bad or indifferent – sets the tone for how much employees trust management, how enthusiastically they support or diss a brand and how deeply they engage with what’s going on. It’s not about “marketing” the brand to employees. Or are they?

Content Marketing 111

Content Marketing Marketing Marketers Communications 111

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” I told him I was in marketing. Ask most people what marketing is, and they will tell you it is an ad. Marketing Today Is Broken. 2013 brought us the Dove Real Beauty ad that really set the stage. Or a billboard.

Content Marketing 111

Content Marketing CMO Marketing Marketers 111

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 135

Content Marketing Finance Marketing Marketers 135

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers.

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketing 111

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Dig deeper: 12 over-looked content marketing tools and features you should be using Canva Sheets Canva Sheets is described as more than just a spreadsheet. Visual Suite 2.0

Transform 76

Transform User-Generated Analytics Communications 76

Content Marketing Institute

JULY 31, 2018

Using psychology to inform your content marketing isn’t sneaky trickery. While a 2013 study by Microsoft noted people’s attention span has narrowed to eight seconds at the max. As a result, humans prefer to consume simplistic content and unconsciously avoid information that appears complicated. Social proof.

Content Marketing 103

Content Marketing Marketing Marketers Communications 103

Content Marketing Institute

NOVEMBER 25, 2017

55:28): Robert’s rave: Though it’s more of a content story than a content marketing story, Robert still highly recommends that everyone check out this Medium article, which examines, in detail, what might just be the greatest sales pitch ever. This Old Marketing example of the week. (57:30):

Content Marketing 102

Content Marketing Transform Marketing Marketers 102

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. Educational content: Zuora’s Academy.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Marketing Insider Group

FEBRUARY 5, 2013

Here are the facts: Since 2002, I’ve been the Chief Content Officer of MarketingProfs , a training and education company. In this new world of marketing and social business, all of us can learn a lot from storytelling, and particularly journalism — which respects the content and the audience above all. Photo Source.

Branding 111

Branding eBook Education Marketing 111

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. I’ve written about local business marketing and local SEO before. of mobile searches are based on location.

Branding 128

Branding Retail Real Estate SEO 128

Marketing Insider Group

MARCH 7, 2013

Previous interviews covered Big Data Marketing and Big Testing , customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Branding 106

Branding Thought Leadership Fashion Marketing 106

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand.

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketing 134

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success.

Education 111

Education Marketing Marketers Advertising 111

Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

Entertainment 111

Entertainment Marketing Marketers Branding 111

Buffer Marketing

NOVEMBER 12, 2024

But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats.

User-Generated 110

User-Generated Place Social Media Marketing Branding 110

Marketing Insider Group

NOVEMBER 12, 2013

4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. And how brands need to start acting like publishers. They recently updated their “State of Social Business Maturity” report for 2013. Content wasn’t even on the list of the 2010 survey conducted by Altimeter.

Communications 110

Communications Content Marketing Branding Marketing 110

Marketing Insider Group

MAY 23, 2013

What is the future of Marketing Innovation? We’ll see more human brands , interacting with their customers in a more personal. Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences. Are marketers adjusting adequately to these changes?

Customer 96

Customer Marketing Marketers CMO 96

Marketing Insider Group

DECEMBER 26, 2012

Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative. And I wish you all the best in your marketing endeavors in 2013! Top B2B Marketing Insider Post of 2012: What Is Marketing?

Marketing 103

Marketing Marketers Promotion Advertising 103

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Marketers often are scared of things that they can’t quantify or replicate.

Food 110

Food Content Marketing Place Promotion 110

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. And this is also why I want a real-time, big data marketing dashboard. What Is Big Data For Marketing? The key for 2013 with Big data is to figure out how to make a difference.

Retail 108

Retail eBook Analytics Marketing 108

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Content 2 Conversion is in Scottsdale, AZ from Feb 16-18.

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 21, 2017

Simply put, evergreen means that the content will always be relevant to readers of a particular blog or website. As Content Marketing Institute put it, “these posts are about ideas that hardly change with the passing of time and, thus, are always relevant, especially to beginners.” Why Is It Important for SEO? conversion rate.

Thought Leadership 134

Thought Leadership SEO Content Marketing Branding 134

Adobe Experience Cloud Blog

DECEMBER 10, 2012

Here are five more key takeaways for marketers from my favorite marketing conference of the year. Content marketing is not new. PPC needs to share all analytics with social and this is all aligned with the editorial department to execute on your content marketing play. It has been around for quite some time.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Marketing Insider Group

MAY 2, 2013

.” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Across the ages, brands have been using the art of storytelling to reach their audience. Content Marketing'

Inbound Marketing 110

Inbound Marketing Communications Advertising Advertisers 110

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. RSS, which stands for “really simple syndication,” is an XML-based format used to distribute and share online content.

Price 143

Price Fashion Thought Leadership User-Generated 143