Remove 2013 Remove Customer Remove New Markets
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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

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The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

Marketers create customers. And to create customers, we must create awareness for our products. Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. Your boss expects marketing to be coin-operated.

Transform 105
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How to Calculate ROI in Marketing [Free Excel Templates]

Hubspot Marketing

Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our CRM. Click through our marketing metrics template and get tips on how you can put together your marketing report deck. How to Create Your Own Marketing Metrics Report. Which Metrics Should You Track?

Marketers 145
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Fabletics Expands Product Line with New Scrubs Collection

Hubspot Marketing

Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. The collection launched with 12 pieces for all genders, as well as the ability to customize with embroidery. Realizing there was demand from its existing group of customers for scrubs, the brand got to work.

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Beyoncé —Game Changer, Brand Builder, Innovative Marketer

Adobe Experience Cloud Blog

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. Who do you see changing the game in their industry and what lessons can we learn from them?

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Moneyball for Marketers

Adobe Experience Cloud Blog

And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead. A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. In Closing.

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5 Marketing Plan Examples to Help You Write Your Own

Hubspot Marketing

If you're feeling overwhelmed by the process of creating a marketing guide, this can help ease you into it. Instead of applying an entirely new strategy to each new marketing campaign, they leverage the strategy of their previous marketing campaign to drive the next one. Target Customers.