Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

CRM 100

CRM Thought Leadership Marketers Marketing 100

Sprout Social

MARCH 12, 2025

If a social marketer told you their brands strategy was built around Vine, youd probably assume you teleported back to 2013 (#DoItForTheVine). Your customers are eager to interact with your brand in a variety of spaces. On the platform, users talk about their martech stacks and offer unfiltered feedback about our product.

User-Generated 119

User-Generated Health Retail Branding 119

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. It’s an effective technique, but it comes at a cost.

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Litmus

JULY 31, 2024

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. Gmail’s filtering is engagement-based—not brand-based—so it learns from subscribers’ actions and customizes the inbox experience based on that.

Promotion 102

Promotion Email Marketing User-Generated Marketers 102

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses.

Education 133

Education Customer CRM Health 133

Hubspot Marketing

APRIL 19, 2018

You could use the VLOOKUP formula to transfer revenue data from a separate spreadsheet and match it with the appropriate customer based on a common identifier like customer ID or email address. In this example, VLOOKUP enables you to easily see revenue by customer without searching, copying, and pasting for each individual cell.

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CRM Analytics Customer Product 145

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. Can real customers offer testimonials of how your product or service helped them? Why is visual storytelling important?

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Food Energy Health Place 113

Adobe Experience Cloud Blog

MAY 23, 2014

The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. Perhaps in was the September 2013 drop in share price.

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Customer CMO Thought Leadership Marketing Automation Platform 134

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. Then put that into practice.

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Customer Entertainment Food Email Marketing 122

Adobe Experience Cloud Blog

JUNE 19, 2017

I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. The result?

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Kajabi have helped 1 in 3 of their customers (who are both experienced entrepreneurs and side hustle amateurs) earn over $100,000 a year using the platform. billion by the end of 2022.

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Transform Education Price User-Generated 264

Hubspot Marketing

NOVEMBER 11, 2024

Your brand identity gives your business a distinctive, cohesive look, and it communicates your values to customers and stakeholders. It touches almost everything: social media photo filters, fonts on YouTube videos, sales decks, and of course your website and products. Large, well-established brands often have custom typefaces.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Hubspot Marketing

MARCH 2, 2023

The collection launched with 12 pieces for all genders, as well as the ability to customize with embroidery. In addition to creating a style quiz potential customers can take to find the items that will suit them best, Fabletics focused on a community-oriented launch. Marketing Snippets The latest marketing news and strategy insights.

Product 117

Product Fashion Advertising Advertisers 117

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? But how do you influence your customers’ behaviors? Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. What comes to mind when you think about marketing?

Customer Journey 137

Customer Journey Customer Whitepaper Marketers 137

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 120

Analytics Product Automobile Customer Journey 120

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. conversion rate.

CMO 78

CMO B2C Marketers Marketing 78

Marketing Insider Group

MAY 23, 2013

I think we’ll see more customer-centric CMO s. We’ll see more human brands , interacting with their customers in a more personal. Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences. We go from products to pitches.

Customer 96

Customer Marketers Marketing CMO 96

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. Sounds nice, doesnt it?

Gen Z 117

Gen Z User-Generated Social Media Marketing Inbound Marketing 117

Businesses Grow

MARCH 10, 2025

Marketers create customers. And to create customers, we must create awareness for our products. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. But customers don’t operate that way and they don’t care about your quarterly revenue goals.

Transform 105

Transform Influencer Marketing Thought Leadership Marketers 105

Hubspot Marketing

NOVEMBER 16, 2022

Let's explore why this partnership is valuable, and how I believe it can help our customers scale their businesses more efficiently. Already a HubSpot Customer? Click here to integrate ClickUp and use both tools to deliver customer value faster, streamline operations, and be more productive. To solve for that.

Product 106

Product CMO CRM Management 106

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. At that time, no one could have predicted the importance of Instagram customer care. Within 3 weeks of using Instagram, we lost over 20 inquiries from potential customers who contacted the company to calculate the car insurance cost.

Customer 123

Customer Communications Transform Social Media Marketing 123

Set Up

SEPTEMBER 3, 2024

Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. Good Customer Service also goes a long way when it comes to building and maintaining trust. They are highly tech-savvy and prefer innovative products that provide personalized experiences catered to their needs.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Animalz blog

DECEMBER 5, 2024

Many other content marketers tell us the same on sales and customer calls. He talked to dozens if not hundreds of prospects and customers during that period, which helped him refine the concept based on their feedback. “Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. Hard work.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. B2B Customer Perspective and Buying Process.

B2C 122

B2C Buzz Marketing Marketing Mix Marketers 122

Adobe Experience Cloud Blog

DECEMBER 9, 2013

In the pre-cloud days, any integration across cloud vendors was a huge pain – customers had to build custom integrations any time a new vendor was brought on. Here is the current market capitalization of IBM, Oracle, and SAP as of November 28 th , 2013 (according to Yahoo Finance). Product and Industry'

Finance 134

Finance Thought Leadership Analytics Product 134

Hubspot Marketing

APRIL 7, 2022

According to HubSpot research , 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. A simple method to add a personal touch to your interaction with customers and leads is to use ecards. Better still are companies that allow you to make an ecard online for free. Smilebox.

Customer 98

Customer Communications Management Analytics 98

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Influencers can produce recurring content to demonstrate loyalty to products that they love. According to eMarketer, this year alone, 69.8

Thought Leadership 134

Thought Leadership Influencer Marketing Marketers Marketing 134

Neil Patel

APRIL 23, 2021

Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.

Management 145

Management Food Communications SEO 145

Duct Tape Marketing

MAY 28, 2015

How Customer Photos Improve Mobile Shopping written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With consumers spending more and more of their online time on mobile, brands are turning to content generated by their customers to improve the mobile shopping performance. conversion on desktop).

Customer 74

Customer User-Generated Influencer Marketing Analytics 74

SmartBrief - Marketing

MAY 7, 2025

According to the ANA , in-house agencies account for 82% of US corporations, up from 58% in 2013, and their scope is expanding. Theyre building out production arms, content studios and even full-service creative departments that can ship fast and iterate faster. In-house teams are hiring creative leads from top shops.

Shipping 61

Shipping Branding Performance Marketing Advertising 61

Welcome Software

APRIL 17, 2025

The experimentation efficiency gap The challenge of experimentation timing varies by industry: E-commerce sites typically run tests for several weeks SaaS products often require longer test periods Media sites may see faster results due to higher traffic volumes And that's if they conclude at all. You can use it too! Let's see how.

Transform 52

Transform User-Generated Price Analytics 52

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe. We put in a common customer database.

CRM 134

CRM Thought Leadership Entertainment Marketers 134

Adobe Experience Cloud Blog

APRIL 5, 2013

Social media is the perfect place to get your prospect and customers engaged with your content. Their most shared post in the last few months is a photo album from the 2013 World Economic Forum in Davos. Example #3: B2B Product-Oriented Posts. was viewed by four times as many people as it had fans. Engagement is Key.

eBook 134

eBook B2C Promotion Place 134

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. Otherwise, how will we know that our activities are moving the needle, creating business results and resonating with out customers? The key for 2013 with Big data is to figure out how to make a difference.

Retail 108

Retail Analytics eBook Marketers 108

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  My favorite tool for this right now is Speechify , which I included in my AI productivity tools list.   As you can probably guess, we don’t do things the same way anymore.

Thought Leadership 106

Thought Leadership SEO Communications Place 106

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge.

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Search Marketers Manufacturing SEO Marketers 114