Sprout Social

MARCH 12, 2025

And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Which makes social marketers (understandably) uneasy. Social marketers arent getting the support they need to take big swings on new platforms. We know that social media moves fast. The limit does exist.

User-Generated 125

User-Generated Health Retail Branding 125

Litmus

JULY 31, 2024

Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab.

Promotion 102

Promotion Email Marketing User-Generated Marketing 102

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Management 145

Management Food Communications SEO 145

Businesses Grow

MARCH 10, 2025

There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform 104

Transform Influencer Marketing Thought Leadership Marketing 104

Martech

JULY 30, 2024

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. In addition to Canva’s Magic Studio AI-powered tools, the company introduced work kits geared to specific business teams as well as adtech apps allowing marketing teams to design digital ads in-house.

User-Generated 117

User-Generated eCommerce Advertisers Advertising 117

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. conversion rate.

CMO 78

CMO B2C Marketing Marketers 78

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Food 113

Food Energy Health Place 113

Duct Tape Marketing

OCTOBER 16, 2012

Some things will not recover, some industries are destined to sunset and some long practiced management habits and behaviors are still being shoved at the next generation of people coming into the workforce. For me 2013 is the year of Project Recover Y ou. is a post from: Small Business Marketing Blog from Duct Tape Marketing.

Energy 75

Energy Food Place Management 75

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. GetListed Tool Relaunches As Moz Local 2014: Agencies and business owners could use the tool to research where their listings appeared online, manage claiming and verification and listings submission.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Adobe Experience Cloud Blog

APRIL 8, 2014

Marketing has changed a lot recently. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Ready for it?

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 11, 2014

Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors. Guest Author: Robert Morris is a content manager, loves creating social media tips and tricks.

eCommerce 246

eCommerce Education Management Product 246

Search Engine Land

JANUARY 6, 2023

2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. year vs. year.).

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe. A: How do you measure your success?

CRM 134

CRM Thought Leadership Entertainment Marketing 134

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. Here are our top picks for international marketing events in 2014: February.

Thought Leadership 134

Thought Leadership Event Marketing Advertisers Advertising 134

Search Engine Land

MARCH 24, 2023

AdWords now applies recommended bids to new DSA categories automatically 2016: The feature was designed to help managers set up a lot of dynamic search ad categories quickly. 2013: Did Apple see indoor location as a future part of the iOS platform? Was Android Tablet OS (Honeycomb) Rushed to Market? billion in 2009 to $16.6

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Adobe Experience Cloud Blog

APRIL 21, 2014

The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Don’t Buy Players, Buy Wins. Revenue per sales person.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Hubspot Marketing

NOVEMBER 11, 2024

Daniel Ocock , the managing director of Vie Design , says that he thinks of shapes as “the secret language of design; they say a lot without saying anything at all.” For instance, back in 2013, when Apple released iOS 7, it redesigned its app iconography from a skeuomorphic design to the flat, two-dimensional design it still uses today.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Marketing Insider Group

MARCH 5, 2013

In our last Future of Marketing interview, Scott Brinker riffed off the Marketing and Big Data idea by asking if the future of marketing was all about “ Big Testing? Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. Tell us about yourself?

Millennials 111

Millennials Thought Leadership Marketing Marketers 111

Hubspot Marketing

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. The Takeaway.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Marketing Insider Group

JANUARY 26, 2015

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Dig deeper: 12 over-looked content marketing tools and features you should be using Canva Sheets Canva Sheets is described as more than just a spreadsheet. Visual Suite 2.0

Transform 73

Transform User-Generated Analytics Communications 73

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. 2013: Kohn joined us as our Special Projects Correspondent. Market Share. An Apology To Wired & The Search Marketing Community.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Animalz blog

DECEMBER 5, 2024

Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Many other content marketers tell us the same on sales and customer calls. Another example is Ryan Law’s information gain , now a widely popular term in content marketing since first appearing here on the blog.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Search Engine Land

JANUARY 1, 2023

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? The big PPC shifts of 2019 that will shape how we market in 2020. 2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. 2007-2013). Buying links?

Search Marketers 104

Search Marketers Marketing Marketers Manufacturing 104

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketing Marketers 130

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Duct Tape Marketing

JANUARY 8, 2013

And so, they concoct all manner of routine to try to help them manage this most precious resource. But time can’t really be managed. Managing our energy is a more profitable pursuit than wrestling with time. How to Manage Energy and Why You Must is a post from: Small Business Marketing Blog from Duct Tape Marketing.

Energy 78

Energy Management Manufacturing Product 78

Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” These are not conversations. Brand noise. And you begin to believe your own hype. Focus On The Customer.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Adobe Experience Cloud Blog

MAY 23, 2014

As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn. Manage your Customer Data in a Scalable Manner.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Search Engine Land

MARCH 26, 2023

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. ” Google was also expanding ad grants for COVID-19 public service announcements. Yep launched in 2022.)

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Marketing Insider Group

APRIL 25, 2013

Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands. Check out the slides below.

CMO 108

CMO Transform Manufacturing Marketing 108

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership 106

Thought Leadership SEO Communications Place 106

Buffer Marketing

NOVEMBER 12, 2024

Our  social media management tool  incorporates image posting because we know how important that element is to engage your followers and fans. PicJumbo PicJumbo  was created in 2013 with a host of images that regular stock photo sites had rejected due to “lack of quality.” 

User-Generated 110

User-Generated Place Social Media Marketing Branding 110

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. New to Marketing Automation: A Broad Approach. How can various marketing solutions work together to achieve separate goals?

Thought Leadership 133

Thought Leadership Marketing Marketers Place 133