Search Engine Land

MARCH 6, 2023

SAPE Links 2013: Webmasters who had used the SAPE link network reported that their sites took hard penalties within Google, resulting in a huge downgrade in ranking. Blind Study Finds YP Local Results Beat Google, Bing, Yahoo 2013: Thousands of queries were compared over a year.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Search Engine Land

FEBRUARY 4, 2023

” Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place 2020: The subscription-based product could also be used to identify review trends across sites. Dilbert: SEOs Control Content On The Web 2013: A Dilbert cartoon once again took a jab at SEOs and what they do or can do.

Search Marketers 90

Search Marketers SEO Real Estate Marketing 90

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. So the acquisition seemed quite logical from both perspectives.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.” 2008: The ban seemed to have caused their stock price to drop 45% in one day. 2011: “Q.

Search Marketers 115

Search Marketers Non-Profit Marketing Marketers 115

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. 2013: It was a bug. Twitter Search Lets You Once Again Find Old Tweets 2013: Twitter said that some older tweets were going to be available. Don’t Panic.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Rock Content

NOVEMBER 19, 2023

Often, SaaS businesses will have different tiers of pricing for yearly or monthly subscriptions rather than straight licensing business models. That means that more businesses will buy into SaaS or explore it as a model for their product. Decoding the Success Rate of SaaS Companies The SaaS market has grown year over year since 2013.

Customer Acquisition 52

Customer Acquisition Price Customer loyalty Customer 52

Search Engine Land

FEBRUARY 2, 2023

Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. Searching for The Super Bowl Start Time: 2013 Edition 2013: Google provided the answer right at the top of the page.

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Buffer Marketing

FEBRUARY 1, 2024

My short answer is usually the same — it’s the people and the product. I truly enjoy working alongside the Buffer team, and I am also an avid user of the product for my personal social media accounts and have been since 2013. So why have I stayed?

Energy 89

Energy Price Product Branding 89

Hubspot Marketing

MARCH 15, 2024

Perfect Match GoDaddy’s Perfect Match ad aired in 2013. While the end of the commercial clarified what was being advertised, there was little information about the product throughout the 60-second ad. Whether you’re writing an educational blog or a commercial script, you have to consider your goal: selling a product.

Transform 101

Transform Advertising Advertisers Food 101

Neil Patel

NOVEMBER 9, 2020

Plus, the price tag on those more established businesses often run into the billions. Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams. It’s Harder to Build the Right Product from Scratch. The Attractive Price Point of Micro Startups.

Non-Profit 144

Non-Profit Price Finance Analytics 144

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in. This email from Kate Spade brings in similar products to cross-sell: Don’t Forget About Mobile. Optimizing your templates for mobile is crucial to any email’s success.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Neil Patel

APRIL 23, 2021

They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. Being open does not come without a price. Consider these scenarios: What if your product/service sparks too much criticism? — Alex Goot (@alexgoot) March 13, 2013.

Management 145

Management Food Communications SEO 145

Hubspot Marketing

FEBRUARY 12, 2020

Although a small business probably can't add a major feature to their product just because of a holiday, this is a good example of how you can theme something related to your product, such as your website, around a holiday temporarily. February 9, 2013. 2013, but was updated for comprehensiveness on January 30, 2020.

Marketing 144

Marketing Marketers Health Promotion 144

Adobe Experience Cloud Blog

MAY 23, 2014

You see, RyanAir is a low-cost Irish airline that operates primarily throughout Europe, and is known for offering a “no-frills” service at bargain prices. Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. The Marketing U-Turn.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. That’s when routines are forced to change. The Example.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

Adobe Experience Cloud Blog

JUNE 19, 2017

A 2013 Bain & Co. Here are some questions you can ask at every stage of the funnel: Interest: Through which of the following online formats do you prefer to learn about products? Conversion: How important is price? Support: How can we improve our product? Retention: How likely are you to purchase our product again ?

Customer 132

Customer Thought Leadership Customer loyalty Price 132

Hubspot Marketing

JULY 6, 2018

Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions. Instead, each product falls under one vision, so employees can happily share responsibilities and work together.

Non-Profit 126

Non-Profit Retail Food Price 126

Content Marketing Institute

NOVEMBER 12, 2017

In 2013, it raised another $11.5 Rowe Price, Credit Suisse, and USAA. Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me.

Energy 108

Energy Price Transform User-Generated 108

Search Engine Land

JANUARY 11, 2023

2013: The Google Weblog went up on March 17, 2002 , two years before Google launched its own official blog. 2011: The default metrics on the Home and Performances reports were changed back to page-level metrics, the ad block/allow selector showed the product name, and more changes. Google Tweaks New AdSense Interface.

Search Marketers 113

Search Marketers Health Law Marketing 113

Buffer Marketing

FEBRUARY 27, 2024

The agency was founded in 2013 to “create pathways into advertising and entertainment for Gen Z BIPOC and LGBTQ+ directors, photographers, and creatives.”  ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Rock Content

FEBRUARY 4, 2021

A product can be highly recognized, but have a null brand positioning. It is related to the level of sales, market share, the frequency of use of products or services, the positive evaluation from users and the strength and leadership in general. Brand positioning or brand awareness? The same is true about brands.

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

Hootsuite

JULY 28, 2022

Patreon launched in 2013 and has over 3 million monthly active patrons and more than 185,000 registered creators. Your memberships will be priced and paid out in the currency you choose. For an additional fee, Patreon can handle merchandise production, global shipping and support. Do you want to offer exclusive merchandise?

Shipping 106

Shipping User-Generated Price Social Media Marketing 106

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. But when compared relative to your product’s market share, or when compared to your competitors, or when compared over time, this metric can help you determine if your content marketing is working.

Retail 88

Retail Analytics eBook Marketing 88

Rock Content

AUGUST 20, 2020

Prices and quality products are no longer enough for your company to be perceived as an authority within its operation area. The method consists of taking advantage of a featured event or news to promote a product or even a brand. The repercussion, of course, was terrible. What companies make great use of Newsjacking?

User-Generated 72

User-Generated Transform Promotion PR 72

Moz

MARCH 12, 2019

For the purposes of this post, the term “legacy brand” applies to companies that have a very strong association with the product they sell, and may well have, in the past, been the ubiquitous provider for that product. It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs.

SEO 54

SEO Branding Real Estate Price 54

Ariyh

SEPTEMBER 4, 2023

📝 Intro How do you make your product seem more effective? But when you do, make sure you position your product physically close to the problem. P.S.: Show multiple copies of your product next to each other instead of just one. Here’s all you need to know. Reminding people about the problem helps.

Product 100

Product B2C eCommerce Place 100

Exposure Ninja

APRIL 19, 2022

Slidebean takes a great approach towards their YouTube content, focusing more on the type of questions their target audience will have around starting a business as a whole, rather than just focusing on Slidebean’s products. Screenshot of ASOS’s YouTube Channel. Why Is Nelson Treehouse Popular on YouTube?

Price 52

Price Education Product Digital Marketing 52

Hubspot Marketing

DECEMBER 7, 2022

In six words, Etsy was able to promote a product solely by its color, and inform you that there is apparently a "color of the year." Etsy is an e-commerce website for user-created marketplaces, and the reason we were impressed by its subject line was because of the way it uses mystery to drive value into a suite of products.

User-Generated 145

User-Generated Email Marketing Food Real Estate 145

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 If you know he came to your site from a search for “cheap power tools,” you can be sure he’s price-conscious. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling.

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertising 98

Marketing Insider Group

JANUARY 28, 2015

At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. On the other end of the spectrum, customer testimonials and pricing sheets will help convert late-stage buyers. Content marketing and SEO are totally connected.

Marketing Strategy 98

Marketing Strategy Content Marketing Marketing Marketers 98

Search Engine Land

MARCH 5, 2023

More ‘shoppable ads’ coming to Google Images 2019: The sponsored images highlighted products that, when moused over, revealed brand, price and other details. Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products 2019: Yelp manually checks that the business has a license and is in good standing.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

MARCH 11, 2023

Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details. Google Launches Help Center For Hacked Sites 2013: Complete with step-by-step instructions and videos that outlined each part of the process.

Search Marketers 90

Search Marketers Health Marketing Marketers 90

Search Engine Land

FEBRUARY 18, 2023

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page.

Search Marketers 93

Search Marketers Finance Marketing Marketers 93

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. But as online habits changed, usage declined, prompting the search giant to permanently retire Google Reader back in July 2013. Priced from: Free Best for: Cutting through the noise. Priced from: Free Best for: Combining RSS and social feeds.

Price 143

Price Fashion User-Generated Thought Leadership 143

Search Engine Land

JANUARY 8, 2023

2013: Google offered phone support for businesses having issues with verifying their Google Maps listing. 2013: A striking 36% of respondents thought that search engines “sell users’ personal data to marketers.” 2013: A striking 36% of respondents thought that search engines “sell users’ personal data to marketers.” URL network.

Search Marketers 89

Search Marketers Marketing Marketers User-Generated 89

Search Engine Land

JANUARY 31, 2023

Google adds Black-owned business label to product results 2021: The label read “identifies as Black-owned” and showed in the product listing results within Google Shopping. 2013: Answer: On multiple devices. The Lead Up To the Super Bowl: How Are We Searching? For information on the football teams, recipes and snacks.

Search Marketers 92

Search Marketers User-Generated Non-Profit Marketing 92

On24- CMO Confessions

MAY 6, 2021

So in 2013, my company was acquired by PWC and we became PWC Digital. And what started happening is we were doing so much work in products We were building products for clients, so we actually kind of evolved that group and we became a PWC Product, which is there today and it went on just a tremendous amount of growth.

CMO 52

CMO Transform Retail New Technology 52