SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion 106

Promotion Real Estate Shipping Food 106

Adobe Experience Cloud Blog

MARCH 25, 2013

The only downside is that this app is available only on Apple products. It is not available on Android or Windows products yet. With some creative thinking you can come up with a great story that promotes your brand and shows your brand flair at the same time. Twitter NYC (@TwitterNYC) March 14, 2013. Surprisingly a lot.

Content Marketing 134

Content Marketing Fashion Entertainment Marketing 134

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 Why it matters.

Transform 226

Transform Education Price eBook 226

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Influencers can produce recurring content to demonstrate loyalty to products that they love.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  We promote all our blog posts to social media using the zero-click content strategy. My favorite tool for this right now is Speechify , which I included in my AI productivity tools list.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Adobe Experience Cloud Blog

APRIL 5, 2013

If you want to boost them with promoted post ads, they’ll give you even more explosive results, but if you can’t spend much on ads, shares are a smart way to go. Their most shared post in the last few months is a photo album from the 2013 World Economic Forum in Davos. Example #3: B2B Product-Oriented Posts. And the lynchpin?

eBook 134

eBook B2C Promotion Place 134

Marketing Insider Group

MAY 23, 2013

e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:11 pm via TweetChat Reply Retweet Favorite. We go from products to pitches. e6e6e6 ;''> May 20, 2013 3:15 pm via TweetChat Reply Retweet Favorite.

Customer 96

Customer Marketing Marketers CMO 96

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Plan content production. Know what post-production entails. Schedule & promote the videos. They may start on a product page on the website and then branch out to land in a social ad.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Adobe Experience Cloud Blog

JUNE 19, 2017

threw abstract discourse—and more than a few college textbooks—out the window when they invented the Net Promoter Score® (NPS®, for short). Promoters : loyal customers who are also ripe for referrals. A 2013 Bain & Co. Support: How can we improve our product? Passives : satisfied but indifferent, could be lured away.

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. But when compared relative to your product’s market share, or when compared to your competitors, or when compared over time, this metric can help you determine if your content marketing is working.

Retail 108

Retail eBook Analytics Marketing 108

Hubspot Marketing

JANUARY 16, 2024

In 1942, Finland promoted “Raitus Tammikuu” or “Sober January” as a way to ration resources. It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. White Claw, Tanqueray, Guinness, and even Budweiser have all started serving up non-alcoholic versions of their products.

Retail 126

Retail SEO Promotion Product 126

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2013: Google axed 224 million bad ads in 2012. Yoast SEO launches on Shopify.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Neil Patel

NOVEMBER 30, 2020

You should be using it to promote your products, advertise your brand , and generally represent your company. Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013. Promote Your Products and Events Through a Facebook Cover Photo. Don’t do that.

Real Estate 144

Real Estate Transform Promotion Fashion 144

Neil Patel

APRIL 23, 2021

They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. Consider these scenarios: What if your product/service sparks too much criticism? — Alex Goot (@alexgoot) March 13, 2013. Did they like your service/product?

Management 145

Management Food Communications SEO 145

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Dove joined forces with VaynerMedia’s micro-content branch in February to promote its products on Instagram. In the fall of 2013, GrapeStory put out a Flavorsplash campaign for Aquafina on Vine.

Market Trends 110

Market Trends Content Marketing Whitepaper Marketing 110

Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. Content Marketing as a Media Product.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers Thought Leadership 134

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. Do your claims sound reasonable?

eBook 131

eBook Email Marketing Promotion Branding 131

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. But many brands are still struggling to stay connected to the buyer journey.

Transform 110

Transform Entertainment Marketing Marketers 110

Marketing Insider Group

DECEMBER 18, 2012

I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. There are plenty of excuses for overly-promotional and boring content. Focus On The Customer. But the thing that keeps getting in the way: a lack of focus on the customer.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Martech

MARCH 28, 2023

It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. How do you ensure your customer’s satisfaction after using your product and service? What happens if your customer has a problem using your product and service?

Customer Journey 136

Customer Journey Customer Whitepaper Marketing 136

Sprout Social

JANUARY 28, 2020

Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. As a visual platform, Instagram ads give you a great way to show off your product, and with Instagram shopping , you can even make it easier than ever for people to convert to customers right off the bat. What are you promoting?

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Videos in the awareness stage are often short, such as product trailers. Product videos. Explainer videos.

Video Marketing 145

Video Marketing Place Product Branding 145

Adobe Experience Cloud Blog

DECEMBER 10, 2014

Interestingly enough, I heard about this campaign first through social media coverage of it (thank you, Facebook newsfeed), before I actually received the official promotion from Kate Spade via email. As you can see, this list shows how the most memorable holiday campaigns highlight the personality and humanity of the brand and its products.

Thought Leadership 134

Thought Leadership Promotion Branding Product 134

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.” 2013: The Importance Of Big Data, Integrity & Security In Enterprise SEO by Jim Yu. 2011: “Q.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hubspot Marketing

JULY 6, 2018

Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions. Instead, each product falls under one vision, so employees can happily share responsibilities and work together.

Non-Profit 144

Non-Profit Retail Food Price 144

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Google handles reconsideration requests in batches.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

JANUARY 2, 2015

52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. The word “exclusive” in email promotional campaigns increases unique open rates by 14%. In 2013, 38% of B2B marketers were using infographics, compared with 51% in 2014. Emarketer ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Marketing Insider Group

JANUARY 21, 2014

And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. In fact, the Corporate Executive Board’s latest report shows that “emotional” marketing messages beat “promotional” ones by a factor of 2 to 1. All of the responses pointed to videos.

Promotion 111

Promotion Communications Content Marketing Price 111

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. That’s when routines are forced to change. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Hubspot Marketing

DECEMBER 14, 2016

That said, if you have conducted research into your audience, then you’ll likely know their attitudes around these big seasonal events and should be able to pair that with an event that suits your product or service. MegaRed promoted its product by urging those watching to help their loved ones take care of themselves and their heart.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Adobe Experience Cloud Blog

DECEMBER 17, 2013

Once you’re able to tear your eyes away from adorable cats doing adorable cat things, you’ll notice the actual purpose of the site: promoting animal adoption! Canadian airline WestJet gets the 2013 “Melt My Heart Award” for their Christmas Miracle campaign. Now the channel is just playing reruns, but you can still watch!

Thought Leadership 131

Thought Leadership PR Food Entertainment 131

Hubspot Marketing

OCTOBER 25, 2024

Promoting a local business can be challenging these days. It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. I especially recommend it if you offer home services or products at a local shop. Nextdoor Domain Rating: 90 Monthly Organic Traffic: 3.8M

Real Estate 84

Real Estate SEO User-Generated Advertisers 84

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Google Experimenting With Search-History “Topics” In Google Now Cards 2013: Feature clustered users’ search histories into topics that can easily be searched again.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem.

Millennials 52

Millennials User-Generated Customer loyalty Price 52